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Fruit for
Thought
Is there a future for
Brazilian family farmers in citrus?
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Long-term partnership between
FrieslandCampina Riedel and Solidaridad
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Background
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Goal is a healthy citrus sector in Brazil
Programme with Citri, SAI Platform, AIJN, Firmenich
Develop, test and evaluate Rural Horizons
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Rural Horizons:
intervention to
create a future
for family farmers
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Rural Horizons
3 steps
Farmers self assessment
Tailor made on-farm improvement plan
Continuous improvement programme & technical assistance
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Rural Horizons
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Developed with farmers for farmers
Solidaridad independently engages with farmers
Processors/buyers get aggregated data on group level
Data security meets industry standards
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Results of
the pilot
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Intervention co-developed by 13 farmers
Currently rolled out to all 57 Citri farmers
Building on expertise of partners in the chain
SAI FSA compatibility
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Key challenges
identified
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Greening disease
Partial compliance with labour and forest laws
Unsafe or wrong use & storage agroinputs
Book keeping and financial planning
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Conclusions
from pilot
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Clear challenges: labour, chemicals and farm management
Non-issues: Child labour and deforestation
Variation per farmer and issue
Group analysis is good basis for support programme
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So,
what’s in it
for you?
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Direct
benefits
Productivity
Quality
Cost efficiency
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Indirect
benefits
Improved market access
Motivated workers
Better conditions for next generation farmers
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Benefits for
upstream chain actors
Secure volume and quality of supply
Meet CSR requirements
Transparency of your supply chain
Opportunities for brand value and reputation
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Taking it up
to the next level
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Lessons
learned
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RH is relevant for farmers
Need to involve large scale producers
RH is suitable to prevent & cure legal non compliance
Successful integration of SAI FSA 2.0
Strong multi-stakeholder partnership
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Next phase
18 months
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Technical assistance to Citri: 70% farmers comply with law
and SAI FSA Bronze level
Engagement of more stakeholders
Extension to Sao Paulo
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Next steps need sector
wide engagement
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Invest in roll out and support improvement
Together we can engage all Brazilian family farmers
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There is a future
for Brazilian family
farmers in citrus
Join us
to make it happen
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