PowerPoint Presentation

Genius is1% Inspiration99% Perspiration

#1 SPOT = NOT what It used to be

DO EPICSH*T!

Scale it, we must

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Dedicated this year to showing how toBuild a Bridge from Inspiration to Implementation

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Conferences, source of inspirationgoes to waste!

OOH Shiny, Must DO!

Take notes

Network!

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Reality sets in

Reality sets in

Wil, that happens @ Seer! Were inconsistent

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Yeah, umm What?

Consistent TasteVaried Experience

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You cant force clients to do RCSYour team wont do it immediately either

Later! Im taking a year off

Well that sucks!

Frameworks or Id die

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Where doIGo?

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Needed Definition

Needed Weights

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@mackfogelson

Mack Fogelson31

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Sean ellis34

@tgwilson

Ask Better Questionshttp://bit.ly/wil-questions

What is the approval process?Who is most likely to roadblock this?Are they in your meeting?How will this idea move the needle on revenue?Get your ROI/ Benefit / Outcome Calculations reviewed by someone responsible for revenue in some organization.Have you listed your assumptions that underpin your outcomes?Is this consistent w/ their brand?

Use their frameworks http://bit.ly/curatedframeworks

SEOsGoing Broke

What doesnt connect to Revenue doesnt get funded

SEO Success Metrics are blurry

Your Job, bring clarity to REVENUEBetter at Estimating

Have you prepared a "High / Low / Expected range of outcomes?

Share your assumptions, ask for challenges EARLY!

Review all clients in a vertical to get your best, worse, most likely scenario.

Whats this LOOOOK LIKE?

95%75%65%

Lets look back at those slides for things EVERY exec cares about

Thats why for every10-15 dollars spent on PPC, SEO gets $1 - ~.50 cents.

What doesnt connect to Revenue doesnt get funded

Connect our work to solving problemsand solving problems to business value

BIG PIVOT

Same Tactics, New Narrative

OK, Whats this LOOOOK LIKE?

Inconsistency in RCS

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Change how we talkCurrent StateCase for ChangeThe AskThe Goal (various scenarios)Contribution to Goal

Scale itBuildFrameworks

Be THIS! Be Predictable!

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My First attempt at doing this in the ideation phase

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bit.ly/wil-content-framework

@ethanlyon@scott@adam@sam wanner@mmstll@teresa_a_lopez

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