©Vitalfootprint 2014

Beyond compliance

!Building brand and Business

Our aim is very simple. We want to make it easy for everyone to eat good food, through improved transparency; better pricing; access and convenience. We aim to create communities and destinations with a vital footprint.

Growing nation of ‘conscious’ eaters

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61% Of people in the UK are

overweight

39% Of UK dieters-use 5:2 method-

fasting two days a week

41% will cut back on sugar or go without

eating dessert

25% are obese

29m have tried to slim in the

past year

65% of UK women tried to

lose weight

44% of UK men also

tried to slim

60% try to fight flab by

exercicing

32% use a diet such as Atkins that’s low in carbohydrates

25% use high protein or low fat diet plans such as

Dukan

49% of UK dieters cut

back on fat

48% eat smaller

portions or cut back on sugar

5% of women claim they never

think about their weight

17% of men say they never think about their weight

£1.8bn spent on diet food products

in 2013

Source: Mintel, 2013 

Copyright © 2014. Vitalfootprint

3

Connects food outlets with 2.2m customers who want to eat ‘consciously’

Connects food outlets with 25 million consumers who are conscious about what they eat

who we are

Yinka MakindeFounder & CEO

Chinmay Mehta Chief Technology Officer

Tim Lewis Marketing & PR Advisor

Kate de LimaBusiness Development Lead

HealthTech Biz Dev - 10 years Pharmacist & Advisor to the NHS Accenture, CSC, GSK, NHS Founder of HCP Ltd

Technology strategy & Design - 18 years Enterprise systems - retail, telco, finance Sun Microsystems, Symbian, Nokia

Marketing agency - 20 years Multi-award winner - PR Playstation; Ethiad, Kia Co-founder of MyhighSt

B2B sales - 6 years Food & Beverage, Sustainability Grant Thornton, Gensuite, Verdantix

Lucy Upton Dietitian

the vendor problem

5

NEW REQUIREMENT

Comply with EU Allergen Legislation

Attract more customers

Increase profit per customer

Increase customer retention

3 EXISTING PRIORITIES

regulatory context

EU Food Information for Consumers Legislation:!!1. Dish by dish data tracking !2. Labelling for 14 key allergens!3. Printable materials and verbal information!4. Online information and signposts!5. Trained staff!6. Demonstrable and consistent due diligence!!Risks: criminal prosecution and unlimited fines

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I want to enjoy the same level of pleasure in my ‘eating out’ experience

as my ‘non-allergic’ counterparts.

AVAILABILITY

CHOICE

FINDING PLACES

STAFF AWARENESS

LABELLING & INFO

OTHER

120 consumer surveys:

20% = 45-54 yrs

64% = 25-44 yrs 65% = will pay iPhone > android

“”

Carla’s problem

83% = food discovery is a challenge

product

8

In the Office Out for lunch In the store Out for dinner

On screen widget to prompt that today’s menu

is ready to view

Browse & Select Rate it, Recommend it

Scan & get more product info

Enjoy!

Consumers can easily and quickly find great food and venues suitable for their dietary preferences. Eateries can leverage allergen information to attract new customers, increase sales by up to 20%, speed

up queue turnover and improve retention. “ “

social impact

9

Short term medium term long term

value proposition

10

Food Vendors

Consumers

Data Consumers

monthly subscription

app - premium upgrade

Cost effective system to: manage; comply; and connect

Smart food finder

Population trends Consumer insights

DaaS

vitalCustomer portal

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eatjoy

vitalCustomer subscribers have option to publish menus to eatjoy:!!1. eatjoy leverages menu data to

populate a free consumer app !2. Allows consumers to set dietary

necessities and preferences!3. Serves daily selection of dishes and

outlets which are context sensitive

working together

Our vision is to transform the eating experience for millions and to help build the business of our members!!Our service ensures that proactive restaurants go beyond compliance!!vitalCustomer costs just £6 per outlet a month and £25 for eatjoy benefits

OPEN DATA - use & value creation

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CONSUMPTION PRODUCTION

Directory of Foods

Classification of !un-pre packed food

Consumer behaviour:!• buying habits!• diet trends

hygiene ratings

composition of foods

locally sourced meats & seafood

locally grown produce

Environmental sustainability

©Vitalfootprint 2014

Beyond compliance

!Building brand and Business

thank you.

Our aim is very simple. We want to make it easy for everyone to eat good food, through improved transparency; better pricing; access and convenience. We aim to create communities and destinations with a vital footprint.