BOARD MEETING

Friday, April 11, 2014

8 – 9:30 a.m.

Conference Call Information:

Dial-in number: (712) 432-1500 Access code: 262553#

AGENDA

News Updates – 5 minutes All

Welcome/President’s Update – 5 minutes Lisa Braswell, APR

Secretary’s Report – 5 minutes Travis Claytor, APR

Treasurer’s Report - 5 minutes Jennifer Medeiros

Committee Reports: 30 minutes

Assembly Delegate (No Updates) Noelle Anderson, APR

Social Media Jenna Stock

Agency Leaders Mary Haban, APR/

Media Roundtable/Professional Development Day Adrienne Drew

Website/Job Board Lisa Braswell, APR

Membership Committee Lisa Braswell, APR

Programs Betty Carlin

Scholarship Committee Marissa Segundo, APR

Old Business – 25 minutes

APR 50th Anniversary Activities Lisa Braswell, APR Sunshine District Radiance Awards Lisa Braswell, APR

Chapter-Only Webinars Lisa Braswell, APR

Updated PRSA Calendar Lisa Braswell, APR

New Business – 15 minutes

PR Masterminds Survey Results Lisa Braswell, APR

Next meeting:

Friday, May 9, 8 – 9:30 a.m. – IN-PERSON Meeting: Girl Scouts Center, 4610 Eisenhower Blvd.,

Tampa, FL 33634.

COMMITTEE REPORT: Social Media Prepared by: Jenna Stock

Activities Since Last Report: General event, industry and chapter updates. Reached out to

2013 new members for PRSA Tampa Bay Spotlights – received six new members to participate.

Spotlights published: Andy Fobes & Jennifer Vickery. Other highlights: PRSA Masterminds

promotion & recap; April’s Joe Lopano program promotion; May Content Strategy program

promotion to begin; shared other content published on the blog. Ongoing: PRSA Sunshine Dist

Conf., Travel & Tourism Conf., PRSA National membership promotions.

Upcoming Activities: Keeping up with chapter activities, member news, member profiles and

industry/market-related topics. Four Member Spotlights will be published on the blog from

now-May. We will host our first Twitter chat at the end of April – details to come.

Marissa is researching lavaliere cell phone microphones for the chapter to purchase to enable

sound clarity for the member interviews. The nominal cost will range from $25-$35. We hope

to have it purchased by the 4/16 program.

Additional Information/Updates: Please try to visit PRSA Tampa Bay’s Facebook, Twitter

and LinkedIn Group on a regular basis to engage with our posts, as they may not always show

up in your news feed/timeline.

Questions or Requests for Officers/Board:

If you have news to share, job postings or find an interesting article, please contact the social

media team.

Always looking for Member Spotlight volunteers and other social media content (professional

accomplishments, job postings, member gatherings, photos, quick tips & tricks, etc).

COMMITTEE REPORT: Agency Leaders Committee

Prepared by: Mary Haban, APR

Date: April 11, 2014

Activities Since Last Report:

We’ve been hard at work planning the Agency Leaders Committee event for the month of May

-- which take place on the 15th of May and will be presented to the entire chapter as our

premiere program for the year. Last year, our signature event featured a nationally known

branding expert. This year, we’ll showcase the talents of two of the country’s leading digital

gurus.

Upcoming Activities:

We have amazing news to report on behalf of the Agency Leaders Committee, in terms of

speaker lineup for the May program, and the venue where we’ve selected to have this program.

Missy and I decided to venture out and select a location would attract a large number of

attendees, work with us on prices and venue costs, and have that something “extra” to offer

attendees and the chapter. We found this in Roy’s Hawaiian Fusion Restaurant, located in a

premiere location across from International Plaza. In addition to easy parking, there is no

rental fee for the venue. In fact, the entire restaurant will be closed, except for our event. We

worked with the team at Roy’s on prices for the luncheon, which will include a main entrée,

salad, and dessert. Depending on attendance, the restaurant will work with us to

accommodate our group in one of three areas.

BusinessWire has agreed to sponsor our event in the amount of $500.00.

Below are the details for the May 15 program. It is already listed on the chapters’ site under

events, under the calendar area and will be promoted via the channels of social media a few

weeks out. Because of the relevance of the topic, we expect a robust crowd.

Bringing Content Strategy To Life

May 15, 201411:30 AM to 1:30 PM

Roy's Tampa4342 Boy Scout BoulevardTampa, FL 33607 Join senior digital strategists Josh Hallett and Dave Coustan for an in-depth, hands-on look at

digital marketing and learn how to deliver the content your constituents crave. Hallett and

Coustan work with major national brands like LinkedIn and Disney Parks to help them think,

act and operate like publishers. And by doing so, organizations are now using content as the

main means to connect and engage with their stakeholders – with significant results.

See why the “brand as publisher” model shifts from earned, owned and shared silos into a

content-based approach that forms the foundation for communications strategies shared by

public relations, marketing, social media and sales.

Learn about:

- The processes, tools and timelines involved in developing a content creation strategy

- Taking an idea from concept to reality through solid planning- Developing a framework - Staffing and resources for a skeleton crew or shoestring budget

- Selecting a platform and lessons learned in migrating platforms

- Creating a 2-3 year roadmap - The importance of the content strategy in terms of business/organizational results, like lead generation

Porter Novelli's monthly agency-wide digital global trends report, will be used as an example,

however, this session will help anyone with responsibility to create regular communications on

behalf of an organization, including newsletters, blogs, social media and website updates. This

session has lessons, approaches and application to internal and external communications in any

setting, B2B or B2C.

About the Speakers:

Josh Hallett is Senior Vice President, Voce Connect at Voce Communications, a Porter

Novelli company, and has worked closely with public relations practitioners and corporate

communicators to integrate emerging internet communication technologies into an organization’s

public and media relations strategies over the past 20 years. His clients include Disney Parks, Sony

Computer Entertainment America, PlayStation, NetApp, eBay and a number of other global B2B

and B2C firms.

Dave Coustan is Vice President of Content Strategy and Planning, Voce Connect at Voce

Communications. He leads and manages content strategy, planning, creation and development across

Voce’s client roster, including leading content strategy for clients including LinkedIn, NetApp, and

Applied Materials, and leading custom content initiatives for high profile Disney Parks initiatives.

Coustan also leads Voce/Porter Novelli’s content strategy and planning services globally, and

develops custom tools and programs for use across Porter Novelli’s footprint.

Thank you to our program sponsor, BusinessWire, and to our hosts, the PRSA

Tampa Bay Agency Leaders Committee.

Tickets $25.00 Members $45.00 Non-Members

Additional Information/Updates: None at this time.

Questions or Requests for Officers/Board: None at this time.

COMMITTEE REPORT: Media Roundtable

Prepared by: Adrienne Drew

Activities Since Last Report:

The Chart House has been secured as this year’s venue and the event will be held on Wednesday, June 25 from 7:30 – 10 am. Registration, networking and breakfast will be

from 7:30 – 8 and the program will run from 8 – 10 am.

PRSA committee had call with representative from FPRA to determine media outlets we

wanted to reach out to. As it stands we have already secured Orlando Nieves from

Centro and Diane Egner from 83 Degrees Media (request from last year’s survey).

Additional outlets we are reaching out to include:

92.5 Maxima (Spanish radio)

Fox morning show

CBS morning show

Jeff Houck with the Tribune

WEDU

Tampa Bay Business Journal

TBO

Planning editor at ABC

Bay News 9

Photo editor at the Times.

Our goal this year is to have 8 tables instead of 9 because based on last year’s survey

people said 9 were too many.

Adrienne has reached out to Jennifer Hamilton to see if Hill & Knowlton would like to

sponsor this event again.

Upcoming Activities:

Adrienne and committee to continue working on securing media outlets for event.

Questions or Requests for Officers/Board:

If you have any suggestions on media to reach out to and/or contacts please let me

know.

COMMITTEE REPORT: Professional Development Day

Prepared by: Adrienne Drew

Activities Since Last Report:

This year’s Professional Development Day will be held at the Centre Club on Wednesday, August 13 from 7:30 – 1:30. Registration and breakfast will be held from

7:30 – 8 with the program starting shortly after. The format will follow last year’s half

day seminar with four speakers total and breakfast and lunch being served.

Upcoming Activities:

Committee is going to start working on securing sponsorships once the sponsorship

packet is updated.

Questions or Requests for Officers/Board:

If you have any ideas of people to reach out to for sponsorships, please let me know.

Overview of Topics and speakers secured :

Maggie Hatfield, OVP of Emerging Media at HSN: Social Media/she will present a case

study on HSN’s fixed programming show, Beauty Report, and how social media was

integrated, as well as an omni-channel experience.

Christine Turner, APR, a principal at Chappell Reports and past PRSA chair: She will

speak on integrated marketing.

John E. Walker, VP of Global Marketing and Communications at Syniverse: He will speak

on employee communications (engaging employees, writing tactics, corporate intranets,

employee e-mails, etc.) and I will get him final details soon. He does live in Atlanta, GA,

but will fly in for the event.

Media Training – key note with Kevin Sullivan. He will conduct an interactive session

including videos and polling questions with the audience. His topics will include media

training, how to be a trusted advisor, crisis communication, presentation tips and tactics

and social media.

COMMITTEE REPORT: Web site/Job board

Prepared by: Andrea Sauvageot Activities Since Last Report:

Job Board: In March, we had three job postings.

Public Relations and Communications Manager

United Way Suncoast

Job Posting

Mar. 10, 2014

Account Manager

NPC Creative Services

Job Posting

Mar. 10, 2014

Sr. Account Executive / Account Supervisor

Fry Hammond Barr

Job Posting

Mar. 26, 2014

Website (PRSATampaBay.org): Upcoming Activities: March 1-31, 2014 Analytics

PRSATampaBay.com – other information:

Top content: Job Board received 1,229 page views and we had 920 unique visitors. Traffic Source: 659 visits came from google.com, 545 visits were direct, 25 were from Twitter,

20 from Facebook, and 31 from Bing.

Mobile visits: 165 visits were from mobile phones and 82 were from tablets. 133 visitors were

on IPhones and 77 were on IPads.

Additional Information/Updates: Had a couple of requests this past week to add/update

two firms to the Find an Agency page. Also added some video footage to the home page and

the Social page. We are very excited about including video/testimonials to the site. Both PR

Paradise and Unlocking the PR Treasure Chest have links with graphics on our home page.

Questions or Requests for Officers/Board: N/A

COMMITTEE REPORT: Membership Committee

Prepared by: Jessica R. Aspiras

Activities Since Last Report:

Total New

Members

Dropped

Members

Reinstated Prospects

205 4 6 0 21

Additional Information/Updates:

In February, PRSA Tampa Bay Chapter added the following new members:

1. Liza Fleming

2. Jody Grutza, Eckerd

3. Lorri Helfand

4. Caitlynn Timberlake

Current National Membership Promotions:

Questions or Requests for Officers/Board:

If new (or current) members are looking for ways to get involved, please let them know

membership is currently recruiting people to join the membership committee. They can

contact:

Jessica R. Aspiras

jaspiras@tampabay.org

(813) 872-2807

COMMITTEE REPORT: Programs

Prepared by: Betty S. Carlin

Activities Since Last Report:

March Program

Thursday, March 27, 2014

For the March program, we brought back the PRSA Masterminds program which was

well received last year. The luncheon was held at the Shriner’s International

Headquarters with catering provided by TooJays Deli.

The participants were divided into three tables with a mix of those new to the

profession and seasoned professionals from a range of industries and settings to provide

the opportunity for peer-to-peer advice on addressing their biggest challenges. While

registrations were lower than what we had hoped for, the 17 attendees were engaged

and said they got a lot out of the program.

Upcoming Activities:

April Program

Wednesday, April 16, 2014

11:30 a.m. – 1:00 p.m.

Our April program will feature Tampa International Airport’s Executive Director Joe

Lopano. Since taking the helm at TIA in 2011, Joe has spearheaded an aggressive

campaign to increase international flights and increase passenger traffic through TIA. The program will be held at Brio Tuscan Grill at Bay Street at International Plaza.

Additional Information/Updates:

Questions or Requests for Officers/Board:

COMMITTEE REPORT: PRSA CONFERENCE SCHOLARSHIPS

Prepared by: Marissa Segundo, APR

Activities Since Last Report: Two PRSA Scholarships – Applications Due 4/25 at

noon

PRSA Tampa Bay is giving away a total of three conference scholarships soon. And only members can apply! Are you interested in travel public relations? We’re thrilled to host the national 2014 PRSA Travel and Tourism Conference. at the Tampa Marriott Waterside June 8-11. This event provides hospitality communicators with the tools to succeed in today’s fast-paced marketplace. Registration starts at $650; we’re giving away one scholarship to cover the entry fee. Or perhaps you’d like to network with PR professionals throughout the state. Mark your calendar to attend the 2014 Sunshine District Conference July 10-12 at the Naples Hilton. You will learn strategies and tactics used at McDonalds, Wells Fargo, Ringling Brothers, and top public relations firms. Early bird registration is $249 for members; we’re offering two $500 scholarships to cover that fee and partial travel expenses.

See the attached applications or visit our web site for more information on both conferences and

scholarships. The deadline to apply for both scholarships is Friday, April 25, at 12 p.m.

Note: PRSA Tampa Bay chapter members may apply for one scholarship only. Please choose the

conference that means the most to you.

To apply for either conference, email the appropriate application to info@prsatampabay.org. If you are

interested in the Travel & Tourism Conference, use Travel Scholarship Application as the subject line. For

the Sunshine District Conference, type in District Scholarship Application as the subject line.

Of course, all members are encouraged to register for these fun, information-packed conferences. We

hope to see you there!

1. QuickStart Scholarships

Leadership in PRSA has proven to help public relations professionals develop meaningful relationships

that can provide opportunities for career advancement and professional development. Chapter

leadership also opens the door for statewide and national leadership opportunities.

If you are interested in serving the Tampa Bay Chapter in a leadership capacity, you’re encouraged to

attend the Sunshine District QuickStart Conference on August 1 from 12:30-4:30 p.m. at The W Hotel in

Ft. Lauderdale.

This conference provides tools and advice for members who are new leaders currently serving the

chapter, or for those members who are considering leadership positions, such as committee chair, board

member or officer positions.

The Tampa Chapter is offering two $225 QuickStart Scholarships to help offset travel expenses to Ft.

Lauderdale. Attending the QuickStart conference is free.

To be considered for one of the two $225 scholarships, please submit the attached application by 5 p.m.

on Monday, July 8. A selection committee will choose the scholarship recipients by Wednesday, July 10.

2. Sunshine District Conference Scholarships

PRSA Tampa Bay is offering three $250 scholarships for chapter members to attend the 2014 Sunshine

District Conference. This year’s conference will be held August 2-3 at The W Hotel in Ft. Lauderdale.

The scholarship recipients will be required to fulfill a role during the conference (responsibilities

included in attached application). The Tampa Bay Chapter scholarship will cover the conference’s early-

bird registration fee ($250), if registered by July 15.

Scholarships recipients must register for the conference and submit to the chapter the registration

confirmation in order to receive the $250 scholarship.

Transportation and hotel costs (if any) are the responsibility of the attendee.

To be considered, please submit the attached application by Monday, July 8. A

selection committee will choose the scholarship recipients by Wednesday, July 10.

Upcoming Activities: See application attached

Additional Information/Updates:

Questions or Requests for Officers/Board:

Interested members should apply

Sunshine District Conference 2014 Scholarship Application

Deadline: Friday, April 25, 2014 at noon As a benefit to our valued members, PRSA Tampa Bay is offering two $500 scholarships for chapter members to attend the 2014 Sunshine District Conference. This year’s conference will be held July 10-12 at the Naples Hilton in Naples. About the conference At the conference, you will get insight into award-winning campaigns from nationally renowned speakers in public relations. You will learn strategies and tactics used at McDonalds, Wells Fargo, Ringling Brothers, and top public relations firms. You will also hear about lessons learned from U.S. Anti-Doping Agency case on Lance Armstrong, Sandy Hook Elementary tragedy, and the Casey Anthony trial. Topics will include social media, content marketing, crisis communications, generational marketing, multicultural relations, reputation management, strategic communications, and much more. About the scholarship The scholarship recipients will be required to fulfill a role during the conference. Be sure to indicate on the attached application the role(s) you will commit to perform if you are selected. The Tampa Bay Chapter scholarship will cover the conference’s early-bird registration fee ($249) and partial travel expenses (hotel, mileage reimbursement) up to a combined total of $500. The chapter will register and pay the registration fee for the selected recipient(s). If for some reason the recipient is not able to attend the conference, the scholarship will be awarded to someone else. Recipients will need to pay for their travel expenses up front and submit receipts for reimbursement after the conference. Any transportation and hotel costs beyond the $500 combined total are the responsibility of the attendee. Apply by noon, April 25, 2014 To be considered, please submit the attached application by 12 p.m. Friday, April 25, 2014 via email to info@prsatampabay.org with District Scholarship Application as the subject line. A selection committee from another PRSA chapter will choose the scholarship recipients; winners will be notified the week of May 5, 2014. NOTE: Currently the PRSA Tampa Bay chapter is offering member scholarships to two different conferences: the Sunshine District Conference in Naples and the Travel & Tourism Conference in Tampa. You may apply for only one conference scholarship. Please choose the conference that is most important to you. Applications received for both conferences will be rejected.

2014 Sunshine District Scholarship Application Name: Place of Employment: Title/position: E-mail address: Phone number: 1. How long have you been a PRSA Tampa Bay Chapter Member?

2. Please list any leadership or volunteer positions you’ve held with PRSA and dates held. 3. Please explain why you are seeking the scholarship and how you will apply what you learn. 4. Which one of the following roles would you prefer to fulfill during the conference (select

one)?

a. Submit at least one blog posts each day or live blog during two sessions each day; and take photos

b. Tweet and Facebook each day from the conference c. Shoot and edit at least one video of the conference d. Other (explain):

5. What leadership positions do you have an interest in pursuing in the next 1-3 years?

a. Committee Chair or Member b. Board member c. Officer (Treasurer, Secretary, President-Elect, President, Assembly Delegate) d. Sunshine District leadership (board member or officer) e. National PRSA leadership (national committee/task force service, board member,

assembly delegate at large) f. Other (please write in):

Please submit your applications no later than 12 p.m. Friday, April 25, 2014 to info@prsatampabay.org with District Scholarship Application as the subject line. Thank you for your interest in PRSA Tampa Bay!

PRSA Travel & Tourism Conference 2014 Scholarship Application

Deadline: Friday, April 25, 2014 at noon As a benefit to our valued members, PRSA Tampa Bay is offering one $650 scholarship for a chapter member to attend the 2014 PRSA Travel and Tourism Conference. For the first time in many years, this national conference is being offered in the Tampa Bay area. This year’s conference will be held June 8-11 at the Tampa Marriott Waterside Hotel and Marina. About the conference Navigating communications opportunities and challenges strategically is the key to keeping your public relations programs on the map. From promoting destinations on a shoestring budget to anticipating the latest crises, the PRSA Travel and Tourism Conference unlocks rich insights to drive fresh thinking and deliver results. Designed by the PRSA Travel and Tourism Section, this event provides travel and hospitality communicators with the tools and techniques to succeed in today’s fast-paced marketplace. Network with a variety of top-tier media and colleagues, attend sessions on relatable, actionable case studies, and discuss topics such as increasing exposure, social media and measurement, and travel trends. About the scholarship The scholarship recipient will be required to fulfill a role during the conference. Be sure to indicate on the attached application the role(s) you will commit to perform if you are selected. The Tampa Bay Chapter scholarship will cover the conference’s early-bird registration fee ($650) only. The chapter will register and pay the registration fee in advance. If for some reason the recipient is not able to attend the conference, the scholarship will be awarded to someone else. All other expenses are the responsibility of the recipient. Apply by noon, April 25, 2014 To be considered, please submit the attached application by 12 p.m. Friday, April 25, 2014 via email to info@prsatampabay.org with Travel Scholarship Application as the subject line. A selection committee from another PRSA chapter will choose the scholarship recipients; winners will be notified the week of May 5, 2014. NOTE: Currently the PRSA Tampa Bay chapter is offering member scholarships to two different conferences: the Sunshine District Conference in Naples and the Travel & Tourism Conference in Tampa. You may apply for only one conference scholarship. Please choose the conference that is most important to you. Applications received for both conferences will be rejected.

2014 Travel & Tourism Conference Scholarship Application Name: Place of Employment: Title/position: E-mail address: Phone number: 6. How long have you been a PRSA Tampa Bay Chapter Member?

7. Please list any leadership or volunteer positions you’ve held with PRSA and dates held. 8. Please explain why you are seeking the scholarship and how you will apply what you learn. 9. Which one of the following roles would you prefer to fulfill during the conference (select

one)?

a. Submit at least one blog posts each day or live blog during two sessions each day; and take photos

b. Tweet and Facebook each day from the conference c. Shoot and edit at least one video of the conference d. Other (explain):

10. What leadership positions do you have an interest in pursuing in the next 1-3 years?

a. Committee Chair or Member b. Board member c. Officer (Treasurer, Secretary, President-Elect, President, Assembly Delegate) d. Sunshine District leadership (board member or officer) e. National PRSA leadership (national committee/task force service, board member,

assembly delegate at large) f. Other (please write in):

Please submit your applications no later than 12 p.m. Friday, April 25, 2014 to info@prsatampabay.org with Travel Scholarship Application as the subject line. Thank you for your interest in PRSA Tampa Bay!

PRSA Tampa Bay 2014 Calendar

January 1/10 – BOD Meeting (In Person) 1/16 – FPRA Tampa Crisis Communications 1/17 – AMA Tampa Acquiring Clients 1/30 – Chapter Program: The Write Stuff

July No BOD Meeting No Chapter Program 7/4 – Independence Day 7/10-7/12 – PRSA Sunshine Conference, Naples TBD – FPRA Nonprofit Forum

February 2/7 –AMA Tampa USF Golf Tournament 2/14 – BOD Meeting (Teleconference) 2/18 – FPRA Tampa Sales/Money Talk 2/20 - Bi-monthly board happy hour (Roy’s) 2/26 – Chapter Program: Strategic Communications Planning

August 8/8– BOD Meeting (In Person) 8/10-8/13 FPRA Annual Conference, Orlando 8/13, 8/14, 8/19 or 8/20 – Chapter Program: Professional Development Day

March 3/12 – AMA Lucky Leprechaun Networking (CANCELLED due to weather) 3/12 – IABC Content That Connects: Better Engagement in 140-Character World 3/14 – BOD Meeting (In Person) 3/27- Chapter Program: PR Masterminds 3/26 – FPRA Networking Made Easy

September 9/1 – Labor Day 9/12 – BOD Meeting (Teleconference) TBD – Chapter Program

April 4/9 – Spring newsletter to be distributed 4/9 – Bi-monthly board happy hour (Fly Bar) 4/11 – BOD Meeting (Teleconference) 4/16 – Chapter Program: TIA’s Joe Lopano 4/15– FPRA Tampa Image Awards 4/18 – AMA The One Phrase Used in Marketing That’s Costing You & Your Company Money 4/18 – Deadline for PRSA Sunshine Radiance Awards 4/25 – Deadline for PRSA Tampa Bay Travel & District Conference applications

October 10/10 – BOD Meeting (In Person) 10/11-10/14 – PRSA International Conference & Leadership Assembly, Washington D.C. TBD – Chapter Program or Membership Mixer

May 5/9 – BOD Meeting (In Person) 5/13 – FPRA Uncovering Your Prospect’s Budget 5/15 – Chapter Program/Agency Leaders presents: Bringing Content Strategy to Life 5/26 – Memorial Day

November 11/11 – Veterans’ Day 11/14 – BOD Meeting (Teleconference) 11/27 – Thanksgiving TBD – Chapter Program

June 6/8-6/11 – PRSA National Travel Conference, Tampa 6/13 – BOD Meeting (Teleconference) 6/13-6/14 – PRSA National Leadership Rally, New York (for Presidents-Elect) 6/25 – Chapter Program: Media Roundtable with FPRA

December TBD – Chapter Program: Day of Service/Annual Awards? 12/12 – BOD Meeting & Retreat (In Person) 12/17 – Hanukkah 12/25 - Christmas

Survey Results for PR Masterminds, March 27, 2014, 11:30 a.m. to 1 p.m.

I learned something new that I can apply to my professional life.

Response Total

Agree Strongly 4

57.14%

Agree 3

42.86%

I found value in attending this program.

Response Total

Agree Strongly 4

57.14%

Agree 3

42.86%

I was able to network and meet others in my profession.

Response Total

Agree Strongly 7

100.00%

I would be interested in these topics in the future:

Response Total

PR at a leading local company 2

8.00%

Marketing Communications 4

16.00%

Online Communications 5

20.00%

Communications measurement 4

16.00%

Branding 4

16.00%

Media Relations 4

16.00%

Employee Communications 2

8.00%

How long have you worked in public relations?

Response Total

Fifteen or more years 2

28.57%

Ten to fifteen years 2

28.57%

Five to ten years 2

28.57%

Less than two years 1

14.29%

Please tell us if you are a PRSA member, guest or student.

Response Total

Member 6

85.71%

Guest 1

14.29%

Which one category best describes your PR organization setting?

Response Total

Corporate communications 1

16.67%

Freelance or independent practitioner 1

16.67%

Government or non-profit communications 3

50.00%

Other 1

16.67%

Which one category best describes your primary industry?

Response Total

Health care 1

16.67%

PR Agency 1

16.67%

Government 2

33.33%

Financial 1

16.67%

Non-profit 1

16.67%

I liked having five minutes for each person at my table to speak.

Response Total

Yes 2

50.00%

No 2

50.00%

I would have preferred a more informal structure in exchanging ideas.

Response Total

No 2

40.00%

Yes 3

60.00%

I would recommend PRSA Tampa Bay to others.

Response Total

Agree strongly 5

83.33%

Agree 1

16.67%

I plan to attend a PRSA Tampa Bay program in the future.

Response Total

Yes 6

100.00%

Write-In Questions Tell us about your experience. What did you like? What didn't you like? Loved learning from other professionals, maybe a pane dicussion with leading PR professionals as head with questions from the crowd, would liked to have heard what the other tables discussed... just an idea. I realize it was a small group, but it wasn't fair to those of us who arrived on time to wait so long for the eight who either came late or didn't show at all. An hour lunch without the program starting was excessive. I would have got much more out of the program, if the structure part was at least an hour. I loved the idea, but the 30 minutes we had to exhange ideas in our groupls simply wasn't enough time. What other program topics would interest you? I would be very interested on hearing experts on Facebook Ads. I have been doing this mostly on trial and error and haven't come across any great resources to help me make sense out of this tool.