freshetech accelerator deck 04/24/14
TRANSCRIPT
Enhancing Life’s Experiences
• Jam Out to Music• Skip Songs • Answer Calls• Waterproof
We Design and Distribute Awesome Products!
Splash Shower Tunes®
Amazing Products
People Began to Notice
Amazing Products Demand Generation
Coming Soon:
People StyleWatch
Amazing Products Demand Generation
Real Simple
Amazing Products Demand Generation
Mashable
Amazing Products Demand Generation
We got it in their hands
Amazing Products Distribution
• E-commerce • Retail• Domestic Wholesale • International
Wholesale
Distribution Channels
Demand Generation
Big Success
Amazing Products Demand Generation Distribution Killing it!!
45,000+ Units Sold
The Vision: Enhancing Life’s Experiences
• Small Innovations
• Fill voids in the market
• Speed to market
• Make things we want!
The Formula
Idea Creation
Factory Partnershi
p
Demand Generatio
n
High Distributio
n
ALL-Terrain Sound® (May Launch)
Ultra Portable – Insanely Loud – Industrial Grade Hook and Suction
Massive Market Potential – Target Outdoor Stores (Blue Ocean Strategy)
The Future: BoomTunes (July)
Fully Waterproof - High Quality Sound – Rechargeable – Charges Phone
Outdoor Fun and Active Market
Some people dream of success while others wake up and work hard
at it.
Adam Schwartz Co-Founder - Frontline Technology Solutions Adjunct Professor at Rollins College Rollins College MBA , BA
Cole Crews Master Tinkerer
Successful Exit from Call Center BusinessField Sales ConsultantUCF Graduate
John Fraser 1st Employee of Frontline Technology Solutions
Founder of Enlightened ToursRollins College Graduate
Team
Daniel Sosa Co-Founder – Ocoos.com (Venture backed 14 employees)
Startup Marketing /Growth SpecialistUF Masters in Entrepreneurship
Summary • We Made Mistakes• IP (SST)• Under Capitalized • No Pricing Strategy• Poor Packaging
• We still Made an Impact• Sold 45,000+ Units• National Media Coverage
• We learned quickly (Future Products)!• IP Protection • Capitalized Correctly• Store Shelf Ready
Packaging• Clear Pricing Strategy
• All-Terrain and BoomTunes• Branding and Media• Huge Distribution• Loyal Customers• Massive Market Potential
Set For Success
The Matrix
Quality
Price
FRESHeTECH Boom
Movement
Outdoor Tech
Bose
Beats by Dre
iHome
Jamz
Customer Testimonials
“Super easy to set up and works great. Easy to pair the device to your phone and play your choice of tunes.” - Panchking
“Simply put, if you are excited about the idea of this product, then the product itself will not disappoint. Great quality for what it is, it gets very loud, and the battery lasts a long time. Highly recommended.” – Andrew D
“Pros: Easy Pairing,Very loud, Durable (it has fallen about 4 times, 2 of those being into water and still works), Ability to answer phone calls, Ability to change songs << >>, Battery, one charge last about 7 or 8 half hour showers” – Eddy
Customer Testimonials (2)
“It's better than I even thought it was going to be. It gets super loud and has GREAT sound quality!!!” – H. Farr
“I love this little speaker! I have made a few calls on this little buy with zero issues, and I love the quality of speaker on this device.” – D. Warren
“I just received my order in the mail and this little guy is amazing!” – ChasingSunshine
“I love this thing. it's small and has great sound” – Andrew Brandt
“I was skeptical before buying it - but for the price and size, it's great!” - Andrei
