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MEDIA PACK 2019

Freshers2019

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ABOUT THE STUDENTS’ UNIONIn the 2019/20 academic year, there will be approximately 7,500 students on campus studying at the universities, around 2,500 of which will be Freshers. During their time at university, the majority of students will interact with the Students’ Union and participate in our activities in some way, whether it’s through joining a sports club or society, volunteering or fundraising within the local community, attending an event, or receiving advice on such matters as finance, housing and intermitting.

We communicate with students in a range of ways, including social media, via our website, e-newsletters and posters.

We have nearly 4,500 Twitter followers and over 10,000 Facebook likes (as of April 2019), reaching over 13,000 people in an average week during term-time (Autumn 2018). Our website had just shy of 500,000 views last September, nearly double the traffic of the same period the previous year..

If you’ve got a message for our students, or a service you want to share, we can ensure your message gets out there. We are pleased to offer a 20% discount on all our advertising rates to local businesses.

Top: Screenshot of our website (taken 8 May 2019)

Bottom Left: Screenshot of FXU Facebook Page (taken 8 May 2019)

Bottom Right: Screenshot of FXU Twitter Page (taken 8 May 2019)

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Freshers Advertising

Freshers 2019 rates

Freshers ZineWall Planner

Tote BagFreshers’ Fayre

Ad ratesAdvertising T&Cs

Booking Form

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FreshersSeptember 2019 will see around 2,500 new students in the Falmouth and Penryn area beginning their studies with either the University of Exeter Cornwall Campuses or Falmouth University. Almost all will be living and working in Falmouth, Penryn and the surrounding area. This is your opportunity to introduce your products and services to a fresh student market. In the following pages, you will find all the information you need to promote your brand to the student population.

You can also advertise year-round with us. If you’ve got a message for our students, or a service you want to share, we can ensure your message gets out there.

If you need any assistance, get in touch as soon as possible and we will be happy to talk you through the options and help you choose the right platform for you and your budget.

For further information contact:Emma Farley / 01326 370447 / emma.farley@fxu.org.uk

Top Left: Photo from Love Island 2018Bottom Left: Photo from Freshers’ Ball 2018Right: Photo from Freshers’ Fayre 2018

LOCAL BUSINESS

DISCOUNT!

20%

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Freshers ZineLast year we launched a brand new Freshers Zine, which focused on FXU services and activities, as well as first-hand student experience stories. We will be updating the document for 2019, ensuring it is a one-stop guide for incoming students, providing a sense of belonging and helping them find their tribe. It contains everything they need to know about what FXU is and does, as well as life in Cornwall. We are offering full page adverts and a prime spot on the back cover for you to advertise your business (pricing and artwork sizing is detailed on page 13 within this pack). It will also link to the extended Freshers section on our website, which will host a full events programme, and give you a chance to advertise online too.

All adverts will be allocated to pages on a first-come-first-served basis.

28 June 2019 Register your interest so we can confirm total page numbers.

Freshers Zine 2018

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Tote BagThe tote bag is given out to all new students when they enter the Freshers Fayre. It’s a reusable cotton shopper which students use all year-round — you’ve probably seen them around town. This year’s bag will be particularly distinctive as we are rebranding.

An advert on the bag costs just £125 (20% discount for local businesses), but spaces are limited and work on a first-come-first-served-basis.

See page 13 for more details on artwork specifications.

Images from 2016 welcome bag

Please note: Set colours will apply to bag printing of logos. Please contact FXU for further information regarding this.

LIMITED SPACES!

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Our 2018 Wall Planner

Wall PlannerOur wall planner is posted on the walls in every room in halls pre-arrival and also given out to students living off-campus. It is a key source of information for Freshers and returning students.

See page 13 for more details on artwork specifications.

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sharpen up,get advice

advice@fxu.org.uk

freeimpartialconfidential

FXUnion FXUtweet FXU_insta fxu.org.uk

2018-1901326 255861 info@fxu.org.uk

Experience the peaceful and exotic valley garden at Glendurgan Call 01326 252020 for details nationaltrust.org.uk/glendurgan

When you visit, donate, volunteer or join the National Trust, your support helps us to look after special places in Cornwall for ever, for everyone.

© National Trust 2018. Registered charity no. 205846. National Trust Images/James Dobson.

#Glendurgan

Princess Pavilion

41 Melvill Rd, Falmouth, TR114AR

Live Music & Live Comedy Bar & Restaurant

Events Venue Beer Garden

DRUGS Do you REALLY know what you’re taking?No one does...For more information about the dangers of drugs visit talktofrank.com or dc.police.uk/drugs

THE THRILL

CAN KILL

COME PLAY WITH US

12 Market Street TR11 3AEOpposite Marks and Spencer and above

the Cavendish Coffee House

SERVING BEER, CIDER & COCKTAILS

9POOL TABLESping pong

GamesRoom_WallPlanner_ad 60x80mm.indd 1 05/07/2018 11:36

Join us for breakfast, lunch, coffee and cake or just stop by for a drink on our terrace.

2c Bank Place Falmouth, TR11 8AT

/thegreenhousefalmouth 01326 212539

TheGrrenhouse_WallPlanner_ad 60x80mm.indd 1 05/07/2018 15:43

Student Services The Compass your Student Services

helpdesk for information and support about any aspect of student life.

Here are a list of key contacts, if you ever need them:

Compass Online (self-service): compass.fxplus.ac.uk

Student Services: StudentServices@fxplus.ac.uk

01326 370460

Penryn GP surgery: 01326 372502

Out of hours campus contact: 01326 253503

Police non-emergency: 101

NHS urgent medical advice: 111

Tell me (Report issues affecting you): tell.me@fxu.org.uk

Police/medical emergency: 999

www.fxplus.ac.uk/students

For any problem at any time call 01326 253503

Glasney Lodge

halls.help@fxplus.ac.uk

Glasney Lodge is open 24hrs a day, 365 days a year

01326 370770 sportscentre@fxplus.ac.uk

facebook.com/PenrynCampusSportsCentre

OPENING TIMES:

Monday to Friday & Sunday 8:30am to Midnight(Some events may have later closing times)

Saturday 7pm to 2am(Some events may have earlier opening/later closing times)

facebook.com/stannary

Got feedback?Rep Online System

fxu.org.uk/ros fxu.org.uk/tellme

Hate crime reportingcentre

Rosh Hashanah starts

Oktoberfest ends

World Food Day

Halloween

Bonfire Night

Día de los Muertos Hanukkah starts

New Year’s Day

Chinese New Year St Piran’s Day

International Women’s Day

St David’s Day

St Patrick’s Day

Holi begins

Holi ends

Good Friday

Boxing Day

Easter

St George’s Day

Ramadan startsEarly May Bank Holiday

Ramadan ends

Exeter Term ends

Midsummer’s Day

Norwegian Constitution Day

International Day of Cultural Diversity

Vesak

Spring Bank Holiday

Easter Monday

Freedom Day

Golden Week startsExeter Term starts

Valentine’s Day

International Mother Language Day

Hanukkah ends

Remembrance Sunday

Holocaust Memorial Day

St Andrew’s Day

Exeter Term ends

Falmouth Study Block 1 ends

Falmouth Study Block 2 starts

Falmouth Study Block 2 ends

Exeter Term starts

Exeter Term ends

Christmas Day

Diwali

International Students’ Day

Thanksgiving

Rosh Hashanah ends

Al Hijrah

Oktoberfest starts

Mid-Autumn FestivalTerm & Study Block 1 starts

No matter how much time you volunteer, you are a Legend.

fxu.org.uk/legends

LEGENDS

Food . Drink . Music

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Freshers FayreOn Sunday 22 September 2019, from 12–4pm, we will be holding our fifteenth annual Freshers’ Fayre. This is an excellent opportunity to communicate directly with students and takes the form of a market with stalls for each attending company. Tables are provided and additional requirements such as Wi-Fi and electricity will be accommodated on request (please specify your requirements with the booking form).

It is a high footfall event, with our activity groups also in attendance. The event continues to grow year on year, with the fayre taking over the whole of The Stannary and outside spaces. We will also be inviting returning students to attend, so the expected footfall is huge. Stall holders are permitted to sell goods at the fayre so long as they align with our advertising terms and conditions.

Please note: No plastic bags are allowed. Stall holders are not permitted to sell or give away alcoholic drinks, although other giveaways are always encouraged. Please see our T&Cs for more information.

The Freshers Fayre is not open to non-FXU affiliated religious or political groups.

Photo from inside the Freshers Fayre 2018

BOOK EARLY!

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Photos from recent Freshers Fayres

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Year-Round Advertising

Social MediaWebsite

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Social Media

From £40 per post / £32 Local business rate

We understand how important it can be to get your message out there as soon as possible and we can tweet on your behalf to share your message with our students. If you send us your intended tweet, we can schedule this for a specified time and date for just £40*. If you want to schedule a series of tweets on five consecutive days, your fifth tweet is free. In the interest of transparency, we will add #ad to the end of any advertisement.

We can also post your message on our Facebook page for just £40* a post.Please forward text exactly as you’d like it to appear with a link or image. We will start the post with ‘SPONSORED POST’.

In the interest of being consistent in our messages to students, we will only feature one advert on Twitter per day and one on Facebook per week.

Following last year, we will continue to offer ad space at peak times during Freshers. Don’t miss out on this opportunity to reach students at their most engaged.

*£60 during September

Left: Mock up of paid Twitter postRight: Mock up of paid Facebook post

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Website

From £110 per week / £88 Local business rate

We redesigned our website for the start of the 2017-18 academic year and attract an average of 44,700 views per week (Autumn 2018). Our website had nearly half a million visits last September.

We can feature one advert per week exclusively (alongside other FXU content) on the rolling banner of our website’s homepage — which can click through to your own specified URL.

This must be sent to us as a JPEG at 72dpi, [w] 1500 x [h] 400 pixel banner. Please contact us to find out if your required week is available.

You can also book exclusive slots during the Freshers period. See price guide for more info.

Screenshot of FXU website homepage [www.fxu.org.uk]

EXCLUSIVE WEEKLY FEATURE

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Advertising platform

Artwork specification (Please contact us if you need any help with this)

Advertising rate

Discounted rate for local businesses

Booking Deadline

Artwork Deadline

Freshers Zine Advert

Outside back cover

w 210 x h 270mm w/ 3mm bleed,

supplied as a PDF, 300 res

£330 £264 28 June 2 Aug

Inside front/ back cover

w 210 x h 270mm w/ 3mm bleed,

supplied as a PDF, 300 res

£275 £220 28 June 2 Aug

Full page

w 210 x h 270mm w/ 3mm bleed,

supplied as a PDF, 300 res

£220 £176 28 June 2 Aug

Wall Planner

Vertical Advertisement (12 available)

w 60 x h 80mm supplied as a PDF, 300 res

£140 £112 28 June 2 Aug

HorizontalAdvertisement (7 available)

w 80 x h 60mm supplied as a PDF, 300 res

£140 £112 28 June 2 Aug

Tote Bag

Logo on bag (9 available)

100mm square, single-colour

image, supplied as PNG, 300 res

£125 £100 28 June 2 Aug

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Advertising platform

Advertising rate

Discounted rate for local businesses

Booking Deadline

Freshers Fayre (Sunday 22 September 2019)

Indoor table

£220 £176 30 Aug

Outside table

£330 £264 30 Aug

Outside space for vehicles

£550

£440 30 Aug

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Advertising Platform

Full Rate Local business rate

Booking Deadline ArtworkDeadline

Website

Week-long homepage banner ad (September)

£165 £132 28 June 2 Aug

Week-long homepage banner ad (rest of year)

£110 £88 Anytime(at least one week in advance)

Event and Listing in our online Freshers programme

£110 £88 28 June 2 Aug

Social Media

Facebook Post (September)

£60 £48 28 June 2 Aug

Facebook Post (rest of Year)

£40 £32 Anytime(at least one week in advance)

Tweet (September)

£60 £4828 June

2 Aug

Tweet (Rest of Year)

£40 £32 Anytime(at least one week in advance)

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Advertising T&CsBy submitting a booking to FXU you are indicating that you have read, understood and agree to the following terms and conditions:

1. Payment must be made at the time of booking. You can pay by card over the phone or request an invoice for BACS payment.

2. All advertising must be paid for in advance, without exception.

3. If payment is not received within 48 hours after booking, your advertising will be cancelled.

4. Artwork/copy must be submitted within the deadline specified. Failure to do so will result in your advert not being displayed and you will still be subject to payment.

5. Adverts submitted must not feature material which could be classified as offensive according to the Equal Opportunities Act 2010.

6. All sales are final and refunds are not available in any circumstance (with the exception of the entire event being cancelled by FXU).

Failure to meet the terms and conditions may result in immediate cancellation of your booking without a refund.

Prohibited advertisements

Advertising should not promote any of the following:

• Adult services, i.e. sexually orientated products or services

• Promotion of irresponsible drinking

• Gambling

• Loans and speculative financial products

• Anti-social behaviour

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Booking FormPlease complete and return the attached booking form and we will call or email you to confirm receipt of your booking and forward an invoice for payment. If the space is still available, we will hold the slot for 48 hours while we await payment. If you do not pay within this time, we will open the space up to someone else as spaces are limited.

All bookings are final and there are no refunds once booking and payment has been made.

Thank you and we hope to hear from you soon!

For further information contact:Emma Farley / 01326 370447 / emma.farley@fxu.org.uk

In addition, we will not accept advertising that:

• Conflicts with our core values or policies (more information can be found on our website under About Us)

• Supports a political bias or individual politician

• Supports a religious bias

• Presents an obvious conflict of interest with our services

The final decision to accept advertising rests with FXU’s Senior Management Team. We also reserve the right to refuse advertising for any other reason without explanation. Also, to remove advertising at short notice should the subject matter be likely to appear insensitive/cause offence.

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Falmouth & Exeter Students’ Union is a registered charity in England and Wales No. 1145405

If you have any questions feel free to call us on 01326 370447