fresh & fit meals
TRANSCRIPT
Eating Healthy Made Easy!
The Problem
“I try to eat healthy, but don’t always have the time”
Our Solution
✓ Order online
✓ We prepare and deliver meals each week
✓ No shopping, cooking or cleanup required
Our Solution
Direct
Competition
Indirect
Interests: Diet & exercise and/or fitness & wellness Age: 25-64 Income: Above average
3.5 million potential customers
*Data retrieved from Facebook
Market
Weekly subscription. Pause or cancel anytime.
Business Model
Receive 5, 10, 14 or 21 meals each
week.
Average meal price $12
*At scale under $10
$
*New facility Q4 2017
Projected Subscribers
✓ Launched January 2015 ✓$525,000 in sales for 2015 ✓ $1,400,000 in sales projected for 2016 ✓ Cash flow positive, generating net profit ✓ 21,000+ organic Instagram followers through our ambassador program
Traction
Seeking angel investment of $750,000 for: ✓ New facility ✓ Technology upgrades ✓ iOS app ✓ Expand marketing
Fundraising
Team
Thomas Baxter CEO
Matt Zozaya Sales &
Marketing
Kelly Montgomery Operations
Michelle Fontanez Accounting
Let’s make eating healthy more convenient.
Thomas Baxter, CEO, 1231 Highland Ave, San Diego, CA 92101 [email protected] 909-957-9571