FRESH & FIT

By: Candice Silver, Jessica Zamudio, and Tony Stallings

“Our mission is to develop and control supermarket operations, which provide a healthy, inspirational, and fun life style by delivering high quality, FDA approved products, which are administered sustainably by our educated, customer loyal employees.”

Clean meat, seafood, produce, and groceries such as dry goods, frozen, and dairy

Nutritional supplements, personal care items; makeup and soap

specialty aisle, includes alcohol such as beer and wine

Competitive Advantages

Sustainability:

-implemented when raising and growing our products

-We have respect for all forms of life and are educated on regulations and holistic actions

-build strong and healthy communities so that the future generations can have resources to build off of

Success Story-Christine Samuelson

• Lost 125 lbs

• “Going from 2,500 calories a day to about 1,450 by ditching the drive through, avoiding processed foods, and replacing six-sodas-a-day with water.”

Organic Market Industry

Is quickly growing but is also relatively recent

For thousands of years, farmers worked in partnership with the land elements, practicing organic farming

Advent of the Green Revolution 1940’s- introduced widespread use of synthetic chemicals to boost growth

Consumer education

Better quality

Pricing

Supply driven by demands

Consumer Profile

Trends: local food, environmental friendly, gluten free

Demand: growing and education

Distribution Channel: differentiation

Secondary Research:Surveys: Developing a questionnaire for FDA approved markets

1. Consumers general opinion about organic food and shopping habits

2. Section dealing with trust3. Design a demographic profile

of our respondents

Primary Research: FDA All Natural Requirements

FDA- Food and Drug Administration

FDA is responsible for the public health by protecting the country’s food supply.

All natural FDA requirements- No added color, no artificial flavors, and no synthetic substances.

Allows all natural products to contain chemically processed ingredients

Genetically modify ingredients and grow with pesticides.

Fish, meat and poultry can be raised with growth hormones and antibiotics

Challenges

Getting large companies to develop social responsibility: gaining support for local food producers, fair trade, commitment to organic products

Gaining trust from the consumer

Business Model

Thousands of everyday shoppers and consumers are highly involved within the health and wellness industry.

U.S. sales of organic food and beverages have grown from $1 billion in 2001 to $24.8 billion annually in 2009. Sales in 2009 represented 5.1 percent growth over 2008 sales.

Many consumers are willing to pay a higher price for these foods and goods in order to know they are receiving quality well sourced foods and products without any unnatural or unregulated ingredients within them.

Marketing

We will begin spreading the word of our USDA FDA approved market with hyper local advertising by starting first with the customers themselves. We will explain what our market is fully about and what we seek to improve for the public, and the benefit that the markets will provide.

We will also make: A website explaining what we have to offer in detail.

Informational brochures

Signs and pamphlets

supermarket promotions.

Our target market involves nearly everyone who simply grocery shops, along with individuals that live a healthy lifestyle, or are interested in creating a change into healthier habits.

Distribution- would come from local farmers and we would sell our own line of cosmetics and supplements.

Financial Projections

Cost of goods- Our market would contain about 4,000 units of foods and products, received at a low cost for us.

Pricing- organic foods and products usually have a 60% mark up compared to its usual non organic products. range in price from $8- $100 depending whether it is food, supplements, or cosmetics.

Five year plan- our sales over a 5 year period would be at about $15,000,000. Our annual income after tax would be about $500,000.

We believe being one of the few 100% USDA FDA approved markets, that would have about 30% of the market within the local area.

Funding

In order to open our own location, buy materials, and market our USDA FDA approved market, we would need about $500,000 to get properly up and running.

Timeline

Research and Development

2014

Market Research and Funding

2015

Product Development 2015

Product Release2016

Management Team

CEO & Founder Candice Silver

Marketing and Production Strategies

Tony Stallings

Operation, Research and

Sales Jessica Zamudio

Questions?