Freescale PowerPoint Template - NXP Roadmap ... Freescale PowerPoint Template

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  • TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. 2010 Freescale Semiconductor, Inc.

    Automotive Instrument Cluster Solutions -From low-line to premium-line

    June 22, 2010

    Jim BridgwaterSegment Marketing Manager, Automotive Instrument Clusters

    FTF-AUT-F0615

  • TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. 2010 Freescale Semiconductor, Inc. 2

    Agenda

    Market TrendsFreescale RoadmapMid-/High-line SolutionsPremium-line SolutionsLow-line SolutionsGraphics Tools and Ecosystem

  • TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. 2010 Freescale Semiconductor, Inc.

    Instrument Clusters the way it used to be

  • TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. 2010 Freescale Semiconductor, Inc.

    Consumers are surrounded by colour displays

    Mobile InternetDevice

    Tablets

    EnergyGatewaysMedia Phones

    Photo Frames

    Advanced SmartphonesSmartbooks

    Infotainment/Telematics

    Connected DevicesDisplay Centric

    Portable Media Players

    Touch Screen Printers

    eReaders

    Factory HMI

    Auto.

    Mobile.

    Home.

    Industrial.

    Home.

  • TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. 2010 Freescale Semiconductor, Inc. 5

    Display and management of hybrid/electric vehicle

    battery charging

    Information Explosion Driving Colour Display Adoption

    Traffic sign recognition

    Eco-driving

    Location-based Services

    Advanced speech recognition for

    destination entry and music search

    Skinnable user interface

    Diagnostics and remote support

    Night vision camera

    Panoramic parking assist

    camera

    Map data as sensor to

    powertrain

    Applications downloaded from

    Apps Store

    Connectivity to portable device

    and WAN

    Manage connection to

    smart meter for battery charging

    User interface for car system control

    Digital radio and traffic information

  • TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. 2010 Freescale Semiconductor, Inc.

    Examples of Graphics in the Car

    6

    Citroen C4

    Monochrome segment LCD, no gauges

    Mercedes E class

    Gauges + low-res dot matrix

    2009 Range Rover

    1280x480 Color LCD, no real gauges

    High-resolution color LCD plus gauges

    2009 Ford Mondeo

    2009 Renault Scenic: no gauges

    Opel Insignia with Traffic Sign Recognition

  • TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. 2010 Freescale Semiconductor, Inc.

    Graphics in Hybrid Electric Vehicles

    7

    2010 Ford Fusion Hybrid

    Gauge + 2 configurable 800x480 displays

    VW Toureg Hybrid 2009

    Infotainment screen used to show battery charging

    Lexus LS600hdrv2009 Honda Insight

    Many color displays for high-tech effect; green leaf to show eco-driving style

    Chevrolet Volt reconfigurable cluster

  • TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. 2010 Freescale Semiconductor, Inc.

    In-vehicle color displays to increase from 20 MU/2009 to 52 MU/2015 Touch screen volume goes from 6 MU in 2009 to 20 MU in 2015

    OEM navigation systems attach rate increases to at least 30% by 2015 800x480 color display will be fitted as standard on mid-level cars

    High-end Infotainment systems moving to higher resolutions: 920x480 or 1280x768, with split screen function or dual-view

    Fully reconfigurable clusters will filter down to high-level cars and even some mid-level cars

    Mid-level car clusters moving to gauges + high-resolution colordisplay

    8

    Automotive Graphics and Display Trends

  • TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. 2010 Freescale Semiconductor, Inc. 9

    Gauge + Basic LCD

    Gauges + Low-Res LCD

    Gauges + High-Resolution Color LCD

    Fully ReconfigurableCluster

    Basic/ Motorcycle

    Clusters

    S12HZ16-bit MCU, 20 MHz4x Stepper DrivesSegment LCD

    S12Next Gen

    MPC56xxSNext Gen

    i.MX5132-bit MPU, 600 MHzOpenGL|ES 1.1 & 2.0OpenVG1.1

    i.MX5xNext Gen

    S08LG328-bit MCUPWMs for GaugesSegment LCD

    S12XHZ16-bit MCU, 40 MHz4x Stepper DrivesXgate for TFT drive

    MPC560xS32-bit MCU, 64 MHz6x Stepper DrivesDCU for hi-res LCD

    Higher Performance

    Higher Performance & Integration

    System Cost Optimization

    S12XHZ16-bit MCU, 32 MHz4x Stepper DrivesSegment LCD

    Mid-/High-Line

    Single-chip Clusters

    Premium-Line High-

    performance MPU+GPU

    Automotive Instrument Cluster Roadmap

    2010 2011

    Low-Line Single-chip

    Clusters

  • TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. 2010 Freescale Semiconductor, Inc. 10

    Mid-/High-line Instrument Cluster Solutions

  • TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service na

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