FRANCIA SANDOVALUX SPECIALIST

UX PORTFOLIO 2015

CONTENTS3 ................................................................ABOUT ME

17 ..................... NETFLIX (SPEC WORK) CASE STUDY

NIGHT SHIFT THEATER COMPANY CASE STUDY5 ............................................................

HELLO!I’m Francia and I’m a UX Specialist.

I’m interested in the unmet needs of the user and

the usability of design. I studied Screen Studies and

Journalism but I have experience in UX Design. I firmly

believe that creating memorable user experiences

begins with a great idea and a whole lot of research.

MY PROCESS USUALLY LOOKS LIKE THIS:

DRIN

K A

TO

N OF COFFEE EACH DAY

Ideation

Research-interviews-observations-surveys

Analysis

Design

Test

Deliver

Evaluate

-personas-scenarios

When I’m not working, I can be found searching for the perfect burger and the DeLorean (the modified time machine, not just the car), watching travel documentaries or reading a graphic novel.

NIGHT SHIFT THEATER COMPANY CASE STUDY

THE CLIENT

BUSINESS GOALS

THE PROBLEMThe Night Shift Theater Company is a small non-profit company that was looking to improve their web presence.

They wanted to appeal to art foundations and other grant givers while promoting their monthly bar event, Drunken Shakespeare.

Based on initial usability testing of their website I found that users felt ambiguous and were reluctant to participate throughout any of their offerings. Through this, I made the realization that this company needed some content strategy.

THE CHALLENGEDetermine the useful and valuable information needed in order to drive users to take action, develop a design that highlights that content and strategize a plan to help maintain and deliver that content.

DELIVERABLES

THE TEAM

TECHNIQUES USED• Competitive analysis• Comparative analysis• Usability testing• Stakeholder interviews• Surveys• Content auditing• User interviews• Heuristic evaluation• Affinity mapping• Personas

• User journeys• Develop Site Maps• Wireframing• Sketching or design studio• Paper prototyping• Card sorting• Mood boarding

SOFTWARE USED Callie BauerUX Designer

Chris LevinsonUX Designer

Jeromê Million-RosseauUX Designer

Francia SandovalUX Designer

Project Manager

• Two annotated high fidelity mockups for desktop sites to hand over to developers

• Clickable high fidelity prototypes

• Strategy document that includes suggested changes to brand, content and structure based on research

MY ROLEPROJECT MANAGER• Lead the day-to-day of the design team• Set up agenda and goal-driven meetings• Run standups• Run sprint planner• Run retrospectives• Send daily stakeholder updates• Take notes and distribute to the team after any meetings• Ensure team members are tracking their time daily• Aid in testing, design and other steps of the process• Aid in analytics setup and testing• Client visit prep• Present to client

UX DESIGNER• Developed user research• Conducted user test and interviews• Developed surveys• Created strategy document and annotated wireframes• Conducted usability tests• Sketched and created wireframes• Content evaluation and audit

I was given access to all of their social media accounts, their website and their shared company files. While conducting a content audit, I sorted information in terms of value and usability.

1. CONTENT INVENTORY

Some major discoveries during this content audit:• They lack a consistent voice throughout their writing.• A lot of their information is not organized and difficult to access.• On their website they allow users to apply to co-produce a play and submit a play but they did not have a system put in place for what happens when that information is submitted.

•Competitive Analysis: examined how other theater companies, tell their story and promote themselves.

•Comparative Analysis: Looked in to A/B testing results on the Obama Campaign website in order to examine different donation processes.

•Secondary Research: Looked into request for proposals from art foundations to discover what appeals to them. I found that art foundations like theater companies that show their history, story and if they are giving back to their community.

•Primary Research: Conducted surveys and interviews focused on understanding people’s habits when RSVPing to events, donating and how they submit plays. Research shows that people are more likely to donate when they are being told what their money is being used for and how much of it. When it comes to attending free events, most people are more likely to go when they are reminded of the event.

2. RESEARCH & KEY TAKEAWAYS

Through card sorting, I was able to identify what information was vital to include on the site and how to categorize that information. This led to a fully developed site map and navigation schema.

3. ORGANIZING AND DEFINING CONTENT

With rapid sketching, we defined the layout and built a paper prototype, allowing my team to think of effective visuals that would strengthen our potential solutions.

4. SKETCHING

Usability tests followed each design iteration.The tests were done to make sure users clearlyunderstood where the information was laid out.

Observations

Many of the users didn’t understand why the donation page was under the “Get Involved” tab.

Many of the artists that we tested hated filling out a form for play submissions. They were used to just sending an email.

Users didn’t understand what the purpose of the “Our Audience” page was.

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5.1 USABILITY TESTING COMPANY SITE

Testing the Drunken Shakespeare site allowed us to experiment more with different layouts due to the more colloquial vibe of the site.

Observations

“Support Us” was clearer and more effective language than “Get Involved”

Many users thought that having the logo in the center of the navigation was distracting.

The different sizes for the and the sliding interactions that we had planned out for the RSVP buttons were unclear and unnecessary.

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5.2 USABILITY TESTING DRUNKEN SHAKESPEARE SITE

After several rounds of testing and iterations. All wireframes and flows were updated. Style guides and mood boards were developed to reflect each site’s tone. Then all documents were compiled, packaged and annotated and delivered to the client’s development team.

6. DOCUMENTATION

DRUNKEN SHAKESPEARE PROTOTYPEhttp://invis.io/M21N0S6JB

THE NIGHT SHIFT THEATER COMPANY PROTOTYPE

https://projects.invisionapp.com/share/4R1MWCSYQ#/screens

THE PROTOTYPES

NETFLIXCASE STUDY

THE CLIENT BUSINESS GOALSNetflix: provider of on-demand Internet streaming media available to viewers. Increase social activity between users.

THE CHALLENGENetflix was looking to increase social activity between users. We asked ourselves how do we develop a feature that increases social activity in a seamless way, without disrupting the existing flow and layout that Netflix currently has?

DELIVERABLES

THE SOLUTION THE TEAM

TECHNIQUES USED• Competitive analysis• Comparative analysis• Usability testing• Surveys• User interviews• Heuristic evaluation• Affinity mapping• Personas• User journeys• Develop Site Maps• Wireframing

• Sketching or design studio• Paper prototyping

SOFTWARE USED

• Sketches• Wireframes• User flows• Sitemaps• Navigation schema• Responsive designs• Interactive prototypes• Developed features

The development of three main features: • Friends page • Groups page • Co-watching feature

Francia SandovalUX Designer Pedro Do Ó

UX Designer

Tulga EnhsaihanProject Manager

MY ROLEUX DESIGNER • Developed user research • Conducted user test and interviews • Developed surveys • Conducted usability tests • Sketched and created wireframes

1. ANALYZING SURVEY RESULTS

Discuss what they watch with their friends. Use their smartphone while watching something on Netflix.

Text while watching something on Netflix.

Source: 195 survey respondents

Discuss what they watch in person.

Use Netflix to recommend films and TV shows.

Even though there are social interactions between users, they are communicating with each other in inefficient and unstructured ways.

91% 72%

76% 60%

27%

“I text my friends funny clips from the shows that I am watching and we laugh about it and talk about it.” — WILMER GARCIA, 17 YEAR-OLD NETFLIX USER

2. ANALYZING USER INTERVIEWS

“I get most of my movie recommendations from my friends when we meet in person. When I see a really good movie, I’ll immediately text my friends and tell them the name of the movie.”— ALIMAA, 45 YEAR OLD

While working on the comparative analysis, the focus was to highlight the ways users interact with each other on these sites. Based on this analysis we decided to incorporate these features: • Facebook’s Group set up • Spotify’s messaging system • Twitch’s co-watching feature

Working on the competitive analysis, we focus our questions on the feature sets to determine an unmet need. • How do users find and share films? • What does their community look like? • How do users have conversations with each other or interact? • What features do these sites have that Netflix users will expect? • What features are missing in this market?

3. COMPETITIVE ANALYSIS

COMPARATIVE ANALYSIS

4. DEVELOPING PERSONASWe created affinity maps based on the data collected from the survey, interviews and behavioral patterns. Then we used this insight to develop fully fledged personas.

5. USER JOURNEYSUser journeys and flows were developed in order to determine the unmet needs of the user. It allowed us to figure out how our design would improve these inefficiencies.

6. INFORMATION ARCHITECTURESitemaps and navigation schemas were used to determine the information architecture.

7. DESIGN STUDIODesign studio was used to sketch and refine ideas prior to paper prototyping.

8. USER TESTINGWe tested each feature to make sure the user flow was understandable and seamless.

Observations

Users were confused how their friends would be able to interact with the user’s list of recommendations.

User testing revealed friends chat feature blocked the recommendation list.

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9. USER TESTING MEDIUM FIDELITY PROTOTYPEMedium fidelity wireframes and digital prototypes were produced to support the outcome of the research and usability testing.

Observations

Users had difficulty setting up their discussion groups because the feature did not reflect familiar best practices.

THE RESULTS

Where users can have detailed discussions about films dedicated to their interests.

Users can recommend films to their friends and receive recommendations based on common interests.

Users can speak with each other while watching something and push to mobile.

The Groups Page The Friends Page Co-watching

THE PROTOTYPELink to the prototype or just click on the image below.http://invis.io/J61G2SS8X