Franchise ProjectChris Weigl

Garret Young

Oklahoma City, OK Pop. 579,999 29th Largest City in the U.S History of Professional Sports Teams Thriving Decent soccer fan base in Metro and surrounding

areas Culture- Oklahomans have proven that they support

and stand behind their own Will play in Western Conference and be 20th team in

MLS and 10th in Conference

Where?

Benefits Financial Create more jobs Adds diversity to the city Another way to put Oklahoma on the map

Competitors Collegiate sports OSU, Tulsa, OU etc. Other professional sports

Thunder, Barons, Redhawks

Benefits/Competitors

Strength Decent sized pop. History of franchises succeeding Decent soccer fan base

Weakness Texas Southwest- football and baseball country Travel time for Tulsa area Other sports

Opportunities Growing fan base New revenue streams

Threats Other teams in the Midwest Collegiate sports Other professional sports Will it work?

SWOT Analysis

Named after Oklahoma’s state bird Scissor Tailed Flycatcher

Bird originated from the Latin word Muscivora “devour”

Represents swift and aggressive attackers

Blue is the Primary color represents the horizon line of the

Midwest plains Paired with red to represents the

color of Oklahoma clay Use of orange to satisfy ALL

Oklahomans

Colors

OKC Flyers

Silver Shield Symbolize strength

Stylized Figure of the Scissor Tail Flycatcher

Blue banner displaying the team name Clean, Sleek, Vibrant

Logo

Jerseys

Flyer FC soccer stadium will initially hold 7,000 and will expand to 20,000.

This soccer stadium will be built in brick town The expansion of brick town will help with the

popularity of the Flyer stadium.

Gives the community more activities to take part in

OKC Flyer Arena

Temporarily the OKC Flyers will play their regular season games and playoff games at Pribil Stadium on the campus of Bishop McGuiness Catholic High School.

Dec of 2014 the new stadium should be complete.

Stadium

Target Markets Ethnic audiences male and females (20 yrs-30 yrs) Middle class families

Looking for the “thing to do” or an inexpensive weekend outing.

OKC Flyers will reach these markets by selling the spirit of the team and the city through the sport of soccer.

Marketing

OKC Flyers will be marketed as the next BIG thing in the Oklahoma soccer community OKC Flyer reps will go to every big high school and

college soccer games and give away free items and solicit information.

PriceVsExperience Great experience for extremely low price. Low priced season tickets (VIP seating)

Selling the Spirit

OKC Flyer Apparel Jerseys, Scarves, Socks, Hats, etc..

Social Media Twitter, Facebook page, Instagram Official OKC Flyer website

OKC Flyer Reps Marketing team that will be at every major event in

Oklahoma and Kansas.

Awareness

What Kind of Fan Are You?

Price What do you receive?

Extreme Fan $100 T-shirt, scarf or Flag, Body Shop, and Noise Maker

Avid Fan $75 T-shirt, Scarf or Flag, Body Shop (option)

First-Timer $50 T-shirt, Scarf or Noise Maker

Fan Celebration Packs• The celebration packages allows the

OKC Flyer fans to get involved in the game.

• Gives the fans a way to become a part of the culture of soccer.

The maximum budget charge for a single player is $368,750.

Players occupying roster spots 1-24 will earn at least $46,500 in 2013

Players occupying roster spots 25-30 will earn at least $35,125 in 2013

Our total budget for player salaries would be around 1.8 Million

Budget

Revenue stream would come from TV contracts with ESPN and Fox Sports

Most of the revenue will come from Sponsors and Ticket Sales.

According to Forbes, around 90 percent of revenue for other MLS franchises comes from in-stadium revenue streams like tickets, sponsorships, luxury seating and non-MLS events

Budget

Sales

Ticket SalesSponorshipTV RevenueNon-MLS Events

Revenue

Our objective for Attendance is to have an average of 18,000 fans per game

We will strive to have a revenue stream close to 18 million over the next three to five years

Our goal is to be considered an up-and-coming, exciting and young MLS franchise like the Oklahoma City Thunder is considered in the NBA

Objectives