franchise magazine (december 2011 - january 2012)

2011: A year in franchising..

A reflection on 2011 and what to expect for

the year ahead

Franchising vs. Going it alone

Why you can’t lose with franchising

Made in Australia- Vulcano GelatoGelato has never been

this hot!

In the spotlight...Pole Princess, Alloy Motor Accessories, The Arts Emporium, My Botique, Energy

Leaks, Semara

Have you told your colleagues about Franchise Magazine?

December 2011 - January 2012

Regular FeaturesA quick word

–– With–Nick–James

Made in Australia–– Vulcano–Gelato

ArticlesFranchising vs. Going it alone

–– Team–player–or–going–solo?

2011: A year in franchising–– A–recap–on–the–past–year–in–franchising–and–expectations–of–the–next.

The top ten tips for effective marketing–– Get–your–business–seen–the–right–way

Hot off the PressKing of Knives

–– Puts–their–franchisees–first

Lenard’s–– Spreads–its–wings–to–Asia

Trampoline–– Bounces–in–to–the–new–Royal–Children’s–Hospital

Eagle Boys–– Expands–their–next–in–Sydney

The International Stage–– Franchising–news–from–around–the–globe

What’sin the mag...

10

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ranchise magazine | Contents

2 | Franchise Magazine December 2011 - January 2012

Franchises in the SpotlightPole Princess

–– A–healthy–franchise–with–a–twist

Alloy Motor Accessories–– A–franchise–to–get–your–motor–revving

The Arts Emporium–– A–creative–franchise–opportunity

My Botique–– A–franchise–full–of–elegance

Energy Leaks–– A–home-grown,–green–franchise

Semara–– A–franchise–made–with–love

The Business CornerLast Words

–– Your–say–about–franchising

What’s on–– Franchising–events–calendar

About Franchise Magazine–– Contact–information–and–more

26

42

68

50December 2011 - January 2012 Franchise Magazine | 3

Merry Christmas, Happy New Year and welcome to another edition of Franchise Magazine!

Like–every–year–the–last–edition–of–Franchise–Magazine–for–the–year–is–always–an–extra–special–one,–with–more–articles–and–more–spotlights–than–ever––as–our–little–Christmas–treat–for–you–to–help–get–you–through–the–holiday–season.

In–this–edition,–I–take–a–look–at–franchising–vs.–going–at–it–alone,–it’s–safe–to–say,–franchising–is–a–definate–winner–but–it–is–important–to–look–at–all–options–before–decing–to–go– in–to–business–of–any–kind.–Our–editor,–Kylie–takes–a– look–at–what–kind–of–a–year–2011–has–been–in–terms–of–franchising–and–what–to–expect–of–2012–and–if–your–new–years–resolution–includes–better–advertising,–make–sure–to–catch–Grahams–top–10–tips–for–that!

In–the–Spotlight–for–this–time–around,–we’ve––taken–a–closer–look–at–Pole–Princess,–Alloy–Motor–Accessories,–The–Arts– Emporium,–My–Botique,– Energy– Leaks– and–Semara–and–taking–the–lead–in–our–Made–in–Australia–feature,–we–turn–up–the–heat–with–everyone’s–favourite–franchise–on–a–hot–Aussie–summer–day,–Vulcano–Gelato.

Enjoy this edition of Franchise Magazine and until next edition...

Keep safe and cheers for now,

Nick and the team at Franchise Central.

A quickword with Nick James

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On the 22nd February 2011 the people of Christchurch experienced the most destructive earthquake in New Zealand’s young recorded history. It was the third large earthquake to hit the region in the past six months, the first being a 7.1 earthquake on the 4th September 2010. 182 people have died, thousands are homeless, scores of buildings have been destroyed, and the central city is still closed to the public.

Everyone–was–affected,–and–everyone–has–a–story.

Retail–has–been–devastated–by–the–event,–and–has–yet–to–fully–recover.–Many–shops–remain–closed,–unable–to–open–due–to–damage–to–their–buildings.–Shopping–Centres–were– not– immune.– The– Palms– Shopping– Centre– in– Shirley,– Christchurch– suffered–serious–damage–as–a–result–of–the–earthquake.–Columns–were–shaken,–Tiles–dislodged;–travelators– required– major– repairs,– and– guttering,– plaster– and– paint– which– were–dislodged,–had–to–be–rectified.

The–Centre–was–closed–in–order–for–repairs–to–take–place.–“In–fact,–it–was–closed–for–over–six–and–half–months”,–says–King–of–Knives–CEO–Ron–Baskin.–“–The–immediate–concern–was–to–ensure–that–all–our–staff–in–Christchurch,–where–King–of–Knives–have–3–stores,–were– safe.– Having– confirmed– that,– the– next– step– was– to– allow– them– time,– where–necessary,–to–deal–with–their–personal–problems.”

“All–of–them–had–been–affected,–to–greater–or–lesser–extent,–by–the–earthquake.–There–are–some–things–that–transcend–the–business–imperative,–and–this–definitely–qualified–as–one–of–those,–as–did–the–flooding–in–Queensland.”

Two–of– the– 3– stores–where– able– to– open,– but– the–Palms,–which– had– been– severely–affected,–remained–closed.

“We–decided–that–our–first–priority–must–be– to–our–staff.–King–of–Knives– is–a–people–business.–Our–franchisees,–staff–and–customers–are–our–priority.–This–made–the–decision–

KING of KNIVESPUTS FRANCHISEES FIRST

ranchise magazine | Hot off the Press


to–retain–and–continue–to–pay–our–staff–over–the–period–in–which–The–Palms–was–closed,–an–easy–one.–Not–only–this,–but–King–of–Knives–donated–part–of–all–their–sales–in–their–New–Zealand–stores,–to–the–Earthquake–fund”.

This–people–orientated–approach–is–one–of–the–key–features–that–franchisees–talk–about,–when–recommending–the–purchase–of–a–King–of–Knives–store.–Doing–the–right–thing,–by– all– stakeholders,– conducting– business– competitively,– but– also– compassionately,–encourages–the–right–balance.

Contact Daniel Hochberg (02) 8372 0918 if you wish to enquire about a King of Knives Franchise or CLICK HERE to learn more about a King of Knives franchise opportunity online.


http://www.franchisecentral.com.au/franchise/kingofknives/

Lenard’s, Australia’s favourite specialty chicken retailer, has officially opened its first Singapore store this week, as part of the Cold Storage supermarket chain in Great World City.

Known–in–Singapore–as–the–Fresh–Food–People,–Cold–Storage–is–the–premier–player–in–food–retailing–and–is–its–oldest–supermarket–operator.–Cold–Storage–and–Lenard’s–share–the–same–brand–philosophy–of–guaranteed–freshness–and–commitment–to–quality.

Lenard’s–Founder,–Lenard–Poulter,–and–CEO,–Bruce–Myers,–have–been–appointed–to–the–Board–of–The–Butcher–and–Mr–Poulter–officiated–at–the–store–opening.

“We–have–been–keen–to–explore–the–opportunities–presented–by–the–Asian–market–for–some– time–and– this–partnership– is– a–perfect– strategic– launch–pad– for–us.– –We–have–been–undergoing–a–trial–with–Cold–Storage–for–a–few–months–now–and–the–customer–response–provides–a–very–positive–outlook,”–Mr–Poulter–said.–

“We–are–confident– that–once– the–Lenard’s–brand,–product– range–and–philosophy– is–established–broadly–in–Singapore,–we–will–be–in–a–position–to–expand–into–other–Asian–markets–such–as–Hong–Kong,–Malaysia–and–Thailand.

–“We–plan–to–continue–introducing–more–delicious– and– convenient– chicken– and–red–meat–products–and–will–adapt–to–the–Asian–market–accordingly,”–Mr–Poulter–added.– “There– is– a– strong– synergy–between– Lenard’s– and– Cold– Storage.––We–both–have–a–vision– for– selling–only–premium,– freshness-guaranteed–products–and–providing–a–level–of–service–that–ensures–our–customers–return.”–

With–almost–200–Lenard’s–franchises–in–Australia,– this– landmark–deal–will–be–a–launch–pad–for–Lenard’s–into–the–rest–of–Asia.–

Lenard’s Launch in Singapore

Lenard’s Spreads its wings to Asia



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mailto:editor%40franchisemagazineonline.com.au?subject=FMO%20%7C%20Got%20News?

Award winning gelato connoisseur, Trampoline Gelato, has officially opened their latest addition at Melbourne’s new Royal Children’s Hospital (RCH).

A–world–class–paediatric–hospital,–the–RCH–offers–children–and–adolescents–outstanding–health–care–in–an–environment–that–is–fun,–stimulating–and–takes–healing–beyond–the–bedside.

Known–for–its–colourful,–playful–branding–and–surprisingly–different–flavours,–Trampoline–Gelato–CEO,–Amanda–Walton,–said–the–brand–was–looking–forward–to–adding–some–joy–to–the–lives–of–young–patients.

“Obviously,–a–visit–to–hospital–can–be–a–daunting–experience,–especially–for–children,–so–it’s–hoped–our–colourful,–playful–instore–experience–helps–deliver–some–distraction–for–young–patients–and–visitors.–It’s–a–huge–honour–to–have–been–selected–as–part–of–this–project–and–one–of–which–we–are–incredibly–proud.–We–look–forward–to–becoming–an–integral–part–of–the–RCH–community–and–creating–some–joy–for–patients,–visitors–and–staff–wherever–we–can.”

Featuring–a–new–instore–graphics–package,–with–illustration–by–Beci–Orpin,–the–store–serves– up–Trampoline’s– full– range– of– shakes,– cakes,– sundaes,– take– home– and– real–fruit–smoothies,–plus–ever-popular–gelato–and–sorbet–flavours–including–Spotty–Dog,–Lamington,–Violet–Rumble–and–Open–Sesame.

Made– fresh–on– site–using–only– the–best–milk– from– local–Gippsland– farmers–and– the–

Trampoline Gelato adds Flavour and Fun to the new Royal Children’s Hospital



finest– all– natural– real– ingredients,– like– smooth– Callebaut– couverture– chocolate,–crunchy–Sicilian–pistachios–and–Bourbon–Madagascan–vanilla–beans,–Trampoline–gelato–contains–only–around–6%–fat,–far–less–than–ice–cream,–which–by–Australian–law–must–contain–minimum–10%–fat.–Their–fresh–fruit–sorbets–are–also–dairy–and–fat–free–too.

Now–with–12–stores,–the–new–Trampoline–is–located–in–the–central–hub–of–the–hospital,–called–‘Main–Street,’–at–50–Flemington–Road,–Parkville

Trampoline Gelato adds Flavour and Fun to the new Royal Children’s Hospital


Australia’s second largest pizza maker, Eagle Boys Pizza, is spreading its wings in Sydney as part of its expansion strategy that will see six new stores open in the city during the next three months.

Eagle–Boys–Artarmon–is–the–latest–to–join–the–pizza–maker’s–32–existing–Sydney–stores.

Eagle–Boys–CEO–Todd–Clayton–said–the–openings–were–testament–to–the–fact–that–Sydney–remained–one–of–the–pizza–maker’s–key–growth–markets.

“The–Christmas– /–New–Year–period– is– traditionally–one–of–the–busiest–pizza–selling–seasons–of– the–year–and–during– the–next– three–months–we’re–going– to–open– the–equivalent–of–a–new–store– in–Sydney–every–fortnight,”–he–said.

“Eagle–Boys–Pizza–first–opened– in–Sydney–at–St–Mary’s–at–the–end–of–2008–and– in– less– than– three–years–Eagle–Boys–has–grown– its–Sydney–network–to–more–than–30–stores–pointing–to–the–growing–popularity–of–our–real–taste–and–value-for-money–pizzas–among–locals.

“And–Sydney–will–continue–to–be–an–important–market–over–the–next–two–years.”

Mr–Clayton–said–growth–in–online–ordering–and–delivery–had–helped–to–spur–demand–in–the–region.

“Research–continually–reaffirms–that–convenience–is–a–key–reason–why–customers– chose– Eagle– Boys– and– as– lifestyles– get– busier,– delivery–continues–to–grow–rapidly.

“Developments– in–online–ordering–and–digital– technology–have–also–made–it–much–easier–for–Eagle–Boys–customers–to–reach–us,”–he–said.

Eagle– Boys– Pizza– is– Australia’s– second– largest– pizza– maker– and– is–

Eagle Boys Pizza expands their nest in Sydneyranchise magazine | Hot off the Press


100%–Australian-owned.– It–operates–more–than–340–franchised–stores–throughout–Queensland,–New–South–Wales,–Victoria,– South–Australia,–Western–Australia,– the–ACT–and–the–Northern–Territory,–employing–more–than–8,000–staff–and–making–more–than–18–million–pizzas–a–year.

Eagle Boys Pizza expands their nest in Sydney


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Happiness returns three-fold to the Happy Meal in San Fran

After– recent– bans– on– including– free–toys–in–children’s–meals–deemed–high–in–fat– across–San– Francisco– in– the–USA,– a–McDonald’s–franchisee–in–San–Francisco–has– found– a– way– around– the– issue– by–charging– 10c– for– the– small– toy– with–all– the– proceeds– going– to– the– Ronald–McDonald– House,– McDonald’s– charity–that– supports– sick– children– and– their–families.

“This– law– is– not– what– my– customers–wanted– or– asked– for,– but– the– law’s– the–law,”–said–Scott–Rodrick,–owner–of–10–of–the–19–McDonald’s–in–San–Francisco.

However–charging–10c–for–the–small–toy–“complies–with–the–letter–of–the–law.”–he–continued.

Visible success for Specsavers, NZ

Specsavers–have–reported–a–30%–growth–in–its–market–share–across–New–Zealand–for–2011.

Earlier–this–year–Specsavers–claimed–the–number–one–spot–in–the–optical–market–in–New–Zealand–after–only–26–months–after–opening–its–first–outlet–in–the–country–and–still– remains– to–be– the– largest–privately–owned–optical–retailer–in–the–world.

“Our–success–here–mirrors–the–business’s–global–trend.–Worldwide,–Specsavers–has–grown– every– year– since– the– first– store–was– opened– in– the– UK– 26– years– ago,”–said–Graeme–Edmond,–Specsavers–New–Zealand’s–managing–director.

ranchise magazine | The International Stage


Orange Leaf takes its fro-yo down under

American– Frozen– Yogurt– franchise,–Orange– Leaf– has– opened– its– first–location– outside– of– the– U.S.– choosing–Port– Melbourne,– Australia– as– its– first–destination.

Orange–Leaf,–a–self-serve,–choose-your-own-toppings–frozen–dessert––chain–that–offers– a–healthier–option– for– the–health–conscious,–dessert– seeker– that– includes–a–multitude–of–delicious,–traditional–and–original– flavours– along– with– no– sugar-added–and–dairy-free–alternatives.

Joe– Rossi– and– Phil– Lancaster– – who–opened– the– first– international– Orange–Leaf– location– this– month,– providing–Melbournians– with– a– taste– of– the–booming– frozen– yogurt– sector– and–acting– as– a– model– for– attracting– new–franchisees–in–Australia.–

“Orange–Leaf–is–doing–the–frozen–yogurt–concept– bigger– and– better– than– any–of– its– competitors,– yet– the– brand– still–keeps– a– local– community– connection,”–Rossi–said.–“This–connection–is–what–we–feel– Australians– will– embrace,– not– to–mention–the–quality–product–and–unique–consumer–experience.”––

“Orange– Leaf– has– been– eager– to– bring–our–offering–to–the–international–market–for–some–time–and–Australia–is–proving–to–be–a–great–first–step,”–said–Orange–Leaf–Frozen–Yogurt–CEO–Reese–Travis.

Orange–Leaf–plans–to–open–more–stores–across–Australia–and–is–seeking–additional–franchisees–to–help– its–expansion– in–the–market.

10-DEC-2011


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G E L A

T O

Made inGG

Vulcano Gelato may have strong roots connecting it back to Vulcano, Sicily where

its delicious secret recipe for gelato was born and passed down from generation to generation within the family business, however by the time this prized recipe reached the hands of

the third generation, Gino had already set his sights on Australia where he was to

meet his future Australian born wife, Josie. Here with recipe in hand and

their combined dream to open a gelato store that was uniquely their own, Vulcano Gelato was born with instant booming success.

Whilst Italy has been enjoying gelato made from this secret recipe for generations, up

until now, Australia has never seen gelato as hot as this. Upon opening the doors for the first

time during the Australian summer, Gino and Josie knew they were on to a real winner and the

ranchise magazine | Made in Australia


AustraliaGG E L A T O

length of the queue spoke for itself a true sign of the continued success that was to follow for Vulcano Gelato. The Australian summer and the secret gelato recipe that came all the way from Vulcano Sicily was a match made in heaven.. so knowing this, I’m sure now you’d appreciate why this recipe is such a closely guarded secret!

We at Franchise Magazine caught up with Gino and Josie to find out more about this delicious franchise and let us just tell you this, the gelato is to die for!..


Getting To Know YouIf you had to describe your personality in a few words, what would it be?

J: A dynamic, enthusiastic, assertive and motivated individual with a strong sense of integrity. Entrepreneurially spirited, with a desire for a continually challenging and demanding environment.

G: A young vibrant business man, who constantly thinks out of the box, honest and hard working.

What inspired your business idea?J: A trip to Italy with my then boyfriend (now husband) to the Island of Vulcano where his family have had a business

since 1960, after tasting the gelato for the first time, I knew instantly we had something very special. It

was a great way for us to be together and have a successful life here in Australia.

G: Meeting my wife in Australia inspired me to move to Australia for good. I have been lucky enough to grow up in a family business in which our famous gelato and granita was born.

How did you know that franchising was right for your business and what ultimately

influenced your decision?J: We knew it was right for franchising straight from the beginning, that’s why we tried to keep

Made inGG

..Gino & Josie..



it as simple as possible, in Italy the bar offers patisserie, alcohol, hot and cold foods and many more items, we only brought over the gelato, granita and coffee knowing it would take off and after a season of trading we started the paperwork to begin franchising.With our long queues and our customers constantly asking “when is another shop opening in the city” it confirmed what we already had in mind and we are certain that Vulcano Gelato will be a successful franchise.

What previous experience if any did you have in the franchise or business industry before franchising?J: Although we have never had to do with franchising before, over the past year we have familiarised ourselves vastly on how the franchising system works, but we also have qualified franchise consultants on board who have over 20 years experience. Franchise Central are looking after our franchise documentation and they have been great mentors in guiding our business in to franchising.My husband Gino has over 10 years product knowledge from working in his family business that is situated on the high tourism island of Vulcano, his attention to detail is vital to the running of this business, he has grown up in this industry and brings to the table the secret recipe that has been passed down through three generations.My business management background mainly stemming from the fashion industry for 10 years and ANZ business technologies for 6 years, these skills are extremely important to the logistics of running the business.



Getting Down to BusinessWhat materials and knowledge did you have before beginning to franchise?J: Before we opened this business in Australia, we knew we would franchise it out. We did months of research on other successful franchises in and outside of Australia and searched for the best franchise consultants we could find. I also spent three European summers in Vulcano learning the craft of making artisan gelato from a master that has over 50 years experience, and during this time Gino mentored with his father that has been running the family business for over 25 years learning the logistics of running a business of this nature.

How long did it take to develop and set up your business and how did you begin promotion?J: To actually set up, it too about 6 months as we needed to organise many items that would come directly out of Italy, we did not have time to promote as we opened our doors on the 15th of December 2008 and the summer boom just happened!.. From here on there was no looking back, Vulcano Gelato was on everyone’s lips and we knew we were on our way to a successful franchise opportunity.How did you go about seeking advice on starting to franchise your business? Talk us through how you got started.J: After researching via the internet and then several references we decided to use the expertise of Franchise Central to coordinate the process of setting up our business for franchising. They made everything very simple to understand and guided us through each step of the documentation process and are continually advising on set up procedures as needed.

Made inGG



What was the very first task you had to do as franchisor?J: Write up an operational manual, it was a great exercise for both of us to put all our knowledge down on paper and work out a detailed training program that is easy to learn and understand to ensure franchisees know exactly what they need to do well before they open up their first Vulcano Gelato store.

How overwhelmed were you initially when setting up your franchise?J: The documentation was a little overwhelming and we were glad we had Franchise Central to hold our hands through the whole process.

Tell us about some of the expectations you began with. Have they been met?J: Our main expectation was to build a strong franchise system that will protect both of us as the franchisors and we also wanted the franchisees to feel secure about their investment. The documentation is very thorough and clear for both parties involved. We are proud and excited about what we are offering to future Vulcano Gelato franchisees.

Did you have a mentor?J: Our mentors have been our parents who have been a big part on helping us set up our business, we have both grown up around very successful family businesses and believe the skills we have learnt have allowed us to make this dream into a reality. Our franchise mentors have been both Nick and Mary from Franchise Central.



The BusinessWho is the target market for your franchise?

J: Vulcano Gelato is universally appreciated by young and old alike.

How many units of your franchise are there in Australia?J: We currently have one very successful shop on the

Mornington Peninsula in Rye.

Have you gone international yet? If so, where are you based? If not, do you intend to expand internationally?J: Not yet, but there has been interest in China and

Malaysia, last year we were invited to China and had several meetings in regards to the Vulcano Gelato franchise, we were also showcased in the Franchise Asia Magazine in December 2010.

Is there room for more franchisees in your current market? If so, what areas?

J: Definitely, we believe that Vulcano Gelato is suited to all age groups and therefore will be suited in many areas... and

it’s not a seasonal business, people eat ice cream all year round and don’t forget our coffees, granitas and other products

are amazing too! For example, every major city in Australia can have at least 5 stores comfortably and busy suburbs should also be seriously looked at.

Made inGG



Running of The BusinessWho supported you throughout your journey of franchising your business?J: Our main support came from each other; we are both very passionate to see our dreams come true.

What are the short and long term goals you seek to achieve for your franchise?J: Our aim is to have at least 15 stores in the next two years and over 40 stores in the next five years.

Can you tell us about one of the most significant moments which have contributed to the success of your franchise?J: Over the holiday season in Rye we have non stop queues selling up to 1,600 gelatos a day. Keep in mind that there are several ‘competitors’ in the same street which did not affect us at all. We knew our gelato was fabulous but more importantly our customers did too! It was not uncommon to see the same families come in every day if not twice or more.

What has been the most challenging aspect of being a franchisor? How did you overcome this?J: So far we have not had any major challenge.

What are some of the lessons you have learned?J: The main lesson we have learnt is to make sure all documentation is clear and honest and fool proof training programs.



Made inGG

Franchising a BusinessWhat would you say are the benefits of having franchised your business?

J: Sharing this amazing opportunity national and internationally will potentially be very profitable for all parties involved. Personally it has

helped us both grow and learn a new area of business.

What do you perceive to be the pitfalls of franchising?J: Waiting for it to take off, knowing you have a gold mine and trying to

convince others to believe in your dream

Franchisees For Your BusinessDescribe what your ideal franchisee would be like? Their personality traits, experience and attributes etc.

J: We are looking for passionate, honest, hard working, organised franchisees that will present Vulcano Gelato in the best manner

possible.

What initial training and ongoing support do you provide your franchisees?J: Our training program is a six week process, four weeks behind the scenes and two weeks on site when a new franchisee opens the doors to their own Vulcano Gelato store.

We teach our franchisees every aspect of the business both in production and retail as well as all business responsibilities. We

then follow up with training updates to make sure all franchisees continue to meet Vulcano Gelato standards, no matter where they

are situated.




Does the sound of a Vulcano Gelato franchise

get you hot under the collar?

CLICK HERETo find out more about a Vulcano Gelato franchise

opportunity with Franchise Central...


http://franchisecentral.com.au/franchise/vulcanogelato/

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http://www.franchisecentral.com.au/franchise/alloymotoraccessories/

No– longer– carrying– the– stigma– of– being–restricted– to– the– so– called– ‘gentlemen’s– club’,–pole–and–exotic–dance–is–the–latest–fitness–choice–being–embraced–from–celebrities–to–the–yummy–mummy–next–door,–as–a–new–and–exciting–way–to–strengthen–and–elongate–the–physique,–improve–self– esteem– and– teach– us– all– how– to– strut– our–stuff!–At–Pole–Princess,–you–will–find–the–opposite–of– the– big,– intimidating– gym.– The– concept–of– Pole– Princess– is– that– of– a– boutique– style–health–and–fitness–studio–with–the–emphasis–on–performance– art– that– provides– a– fun,– friendly,–motivating,–supportive–and–caring–environment–where– everyone– is– treated– like– a– ‘superstar’– in–their–own–right.–

As–the–third–business–of–its–kind–in–Australia,–Pole–Princess– is–an–established–and–proven–business–system–that–has–experienced–consistent–results–since–initiation–in–2006.–More–importantly,–Pole–Princess– continues– to– lead– the– way– in– setting–the– industry– benchmark– by– being– the– very–first– pole– and– exotic– dance– studio– in–Australia–

Lights, Camera, Franchise!ranchise magazine | Franchise Spotlight


to– incorporate– programs– recognised– by–Fitness–Australia.

With– studios– in– Kew,– St– Kilda,– Ringwood–and– Reservoir– – in–Victoria,–Australia,– Pole–Princess– is– looking– forward– to– opening–studio– number– 5– in– the– coming– weeks.–Indeed,– with– the– health– and– wellness–industry–predicted– to–become– the– largest–industry– in–the–world–and–the–next–trillion–dollar–industry,–Pole–Princess–has–its–sights–clearly– focussed–on– the– future–and– is–well–and– truly– off– to– a– good– start– to– making–its– mark– in– national– and– international–franchise–expansion.–

Lights, Camera, Franchise!

C lick Here to register your interest in a Pole

Princess franchise


http://www.franchisemagazine.com.au/franchise/poleprincess/



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http://www.franchisecentral.com.au/franchise/gjgardnerhomes/


http://www.opamagazine.com.au/

Nobody knows the demands of the Australian roads like Alloy Motor Accessories (AMA) do, their custom made trays, bull bars and various motor accessories are built to last and can take the harshest of punishment our roads can belt out and just like the products AMA build, their business is just as solidly built and on the move around the country...

The–AMA–franchise–opportunity–is–unique–in–its–kind,–the–opportunity–to–begin–your–own– tray–building,– supply– and–fit– business– never– before–offered– as– a– franchise– in–Australia.

With–it’s–roots–firmly–planted–in–Queensland–AMA–has–built–and–designed–its–business–and–custom–motor–accessories–to–withstand–the–harshest–of–Australian–roads,–often–gruelling–elements–and–the–pickiest–of–customers.–Queenslanders–are–built–tough,–and–AMA–are–definitely–proof!

First–setting–up–shop–in–the–early–1980’s,–AMA’s–range–of–products–has–grown–into–an– extensive– range– that– covers– every– need– imaginable– for– tradesmen,– couriers,–truckers,–4WD–enthusiasts–and–beyond–and–for–any–vehicle–they–may–drive!

ALLOY MOTOR ACCESSORIES,THE TOUGH AUSSIE BUILT AUTOMOTIVE FRANCHISE ON THE MOVE...

CLICK HERE to register your interest in an Alloy Motor Accessories franchise opportunity!

ranchise magazine | Franchise Spotlight


To–prove–just–how–extensive–AMA’s––range–of–products–are,–at–any–AMA–location–you–can–expect–to–find–a–wide–range–of–trays,–trailers,–tow–bars,–grill–guards,–roo–bars,–bull–bars,–roll–bars,–ladder–racks,–roof–racks,–roof–baskets,–side–steps,–sports–bars,–front–grills,–rear–bumpers,–tee-racks,–ladder–racks...–In–fact–if–you–can–think–of–it,–AMA–can–probably–make–it!–The–possibilities–are–endless–with–AMA!

With–tray–manufacturing–down–to–a–fine–art,–AMA–products–are–produced–to–exacting–standards– providing– uniformity– of– size– and– form.–This– means– the– customer– can–create–on–request–a–co-ordinated–tray–look–and–finish–specific–to–their–requirements.–Custom–designed–tray–solutions–are–an–integral–part–of–the–AMA–specialist–service,–not–only–helping–people–set–up–their–vehicle–to–better–suit–their–needs–but–also–fulfilling–the–desires–of–many–who–love–to–customise–the–things–they–own,–in–this–case–their–vehicle–and–unlike–many–vehicle–manufacturers–who–are–constantly–offering–fewer–and–fewer–factory–fitted–options–on–new–vehicles,–AMA’s–range–continues–to–grow.

ALLOY MOTOR ACCESSORIES,THE TOUGH AUSSIE BUILT AUTOMOTIVE FRANCHISE ON THE MOVE...

CLICK HERE to register your interest in an Alloy Motor Accessories franchise opportunity!December 2011 - January 2012 Franchise Magazine | 43

By Nick James,Franchise Central

One of the prime advantages franchising has over going it alone is that a franchisor is afforded the ability to expand its business without having to provide all the capital or employ others to achieve that expansion. Indeed, the primary barrier to expansion faced by today’s business person is capital. Franchising is a method of business expansion that minimises the risk of debt and/or the cost of equity as it is the franchisee that provides the initial investment at entry level allowing a franchisor to expand its business with minimal capital expenditure.

For–franchisees,–the–risk–of–starting–a–business–from–scratch–is– reduced– because– the– franchisor– has– already– tested– the–water– with– the– business– concept– via– pilot– schemes– and–an– established– system.– – Franchisees– also– benefit– from– the–Franchisor’s– experience– along–with– bulk– buying– power– and–discounts– in– acquiring– goods– and– services.– It– is– also– often–easier–for–a–franchisee–to–gain–finance–from–a–bank–if–they–a–part–of–an–established–franchise–system.–

Statistically,– franchised– businesses– tend– to– perform– better–than–non-franchised–businesses.–However,–not–all–businesses–are– suitable– for– franchising.– Before– choosing– franchising,–an–astute–business–owner–must– realistically–assess–whether–their– concept,– style– of– business– and– their– personal– and–

FranchisingVs

Going It Alone

ranchise magazine | Article


professional– goals– are– suitable.– For– instance,– can– the– business– be– replicated– and–successfully–carried–on–by–others?–If–you–realise–that–your–business–concept–has–been–successful–primarily–because–of–your–own–abilities,–presence–and–drive,–then–perhaps–franchising–is–not–for–you.

Franchising– needs– to– have– a– proven– system– in– place.– –An– important–thing–to–consider–is–resources.–Do–you–have–enough–manpower,–financial–backing–and–infrastructure–to–offer–the–recruitment,–training,–marketing–support–and–ongoing–provision–of–goods–and/or–services–that–a–strong–franchise–system–requires?–All–these–can–place–an–exhausting–demand–on– financial– resources,– so– be– careful– to–expand– at– a– rate– which– your– resources–can–withstand.–This–is–where–sound–expert–advice–is–paramount.

Having a solid support network behind you can mean difference between disaster and success,

and franchising’s “being in business for yourself but not by

yourself” is just that!


The process of franchisingFranchising– is– a– relatively– flexible– format,– and– just– about– any– type– of– business–can–be–franchised,–provided–it–meets–some–basic–characteristics.–This– is–where–a–franchise– feasibility–can–be–very–helpful– in–helping–any–business–owner–deciding–whether–to–take–the–franchising–road–to–expansion.

When–a–company–makes–a–decision–to–franchise,–it–must–first–develop–a–sound–plan–for– expansion– that– takes– into– consideration– the–numerous– issues– confronting– a–new–franchisor–such–as–speed–of–growth,–territorial–development,–support–services,–staffing,–and–fee–structure,–to–name–a–few.––Larger–companies–need–to–address–more–complex–issues–such–as–channel–conflict,–anti-trust,–and–resource–allocation–issues.–Obviously,–this–entire–plan–needs–to–be–subjected–to–rigorous–financial–analysis–and–scrutiny–to–fine-tune–the–strategy–for–growth.

The–franchisor– then–needs–the–proper– legal–documentation.–At–a–minimum,–the–franchisor–will–need–a–franchise–agreement,–disclosure–document–and,–depending–on–where–franchises–are–being–granted,–state–registrations.–

Quality–control–for–a–new–franchisor–involves–the–development–of–highly–developed–systems–and–documentation.–Generally,–this–translates– into–the–development–of–an–operations–manual–containing–not–only–the–systems–used–by–the–business,–but–also–the–checklists,–policies,–procedures,–and–tactics–that–will–allow–these–systems–to–be–uniformly–enforced.

Finally,–the–new–franchisor–must–develop–the–ability–to–market–and–sell–franchises.–This–requires–knowledge–of–how–to–attract–the–prospective–buyer–and–the–necessary–marketing–materials–that–will–help–make–the–sale.–The–franchise–sales–process– is–highly– regulated–and–therefore,– the– franchisor–must–also–be–educated– in–proper–sales,–disclosure,–and–compliance–techniques.

Every–new–franchisor–quickly–learns–that–regardless–of–how–the–franchisee–makes–money,– the– franchisor– has– two– roles– in– life– –– selling– franchises– and– servicing–franchisees.– Of– the– two,– ensuring– the– success– of– the– franchisee– is– the– most–important.



Properly– structured,– franchising– can– allow– small– companies– to–more– effectively–compete– with– much– larger– competitors.– It– can– also– allow– large– companies– to–gain– the– advantages– of– highly–motivated– site/area–management–while– reducing–overheads.–As–such,–franchising–is–an–option–that–more–and–more–companies–should–explore.

If you are considering franchising your business, Franchise Central are offering a

FREE FRANCHISE FEASIBILITY (normally $900 + GST) CLICK HERE to visit Franchise Central online at

www.franchisecentral.com.au


ranchise magazine |




http://www.franchisecentral.com.au/franchise/inkspot/

Just for a moment... Imagine, a place to let your creativity run wild and share your ideas and visions with like minded creative people. Now back to reality and this place actually exists.. Welcome to The Arts Emporium!

In response to requests from a small group of friends needing help to create art The Arts Emporium concept was born and the first Arts Emporium was established in Newcastle, Australia, in 2005. Since this date, The Arts Emporium has grown into one of the region’s premier teaching studios, with the youngest client being just 4 years old and the oldest, arriving on scooter, at 95 years of age.

The Arts Emporium has helped every one of their clients think differently, see differently, be creative and make art in a way that satisfies their eye, head and heart and enhances their lives in innumerable ways.

The Arts Emporium believes that everyone should have a creative outlet, a place where they are free to explore their creative side and share their creations with like minded people, this is one of the driving forces behind the expansion of The Arts Emporium as we strive to make available a creative



outlet to more and more people, from all walks of life, from the beginner through to the seasoned artist. The Arts Emporium now seeks like minded creative people to help expand to new locations and reach more people yet to experience the unique freedom a creative outlet like The Arts Emporium can bring. CLICK HERE to register your interest in a The Arts Emporium franchise opportunity


http://www.franchisecentral.com.au/franchise/theartsemporium/

ranchise magazine |



mailto:franchise%40franchisecentral.com.au?subject=FMO%20%7C%20Franchise%20Central%20Master%20Franchisee%20Opportunity

Cosmetic Injection Specialist

My–Botique–‘Cosmetic–Injection–Specialist’–is–Australia’s–Number– 1– Cosmetic– Clinic– brand.– Established– in–2009–by–a–highly–motivated–team–of–entrepreneurs,–My–Botique–has– taken– the–Clinic– Industry–by– storm.–My–Botique– ‘Cosmetic– Injection–Specialist’– provides–a– world– class– service– in– cosmetic– injections,– laser–therapy,–skin–therapy–and–body–treatments.

My–Botique–‘Cosmetic–Injection–Specialist’–has–already–opened– three– successful– clinics– employing– over–20– highly– trained– professionals,– and– you– too– could–indulge–in–this–luxurious–and–lucrative–opportunity!

Over–10,000–patients–have–been–treated–in–the–last–18–months–and–with–a–growth–in–sales–of–over–30%,–My–Botique– ‘Cosmetic– Injection–Specialist’– is– truly– “The–Future–of–Aesthetics”.

CLICK HERE TO REGISTER YOUR INTEREST IN A MY BOTIQUE FRANCHISE OPPORTUNITY



http://www.franchisecentral.com.au/franchise/mybotique/

My Botique franchisees benefit from;•– Low–start-up–costs•– Comprehensive–business–training•– A–profitable–clinic–system•– A–ready–made–database–and–cash–flow•– Digital–marketing–campaigns•– State–advertising–campaigns•– Access–to–the–MB–Academy•– Initial–&–Ongoing–Training

My Botique seek franchisees that are/ have:•– Medical/– Professionals– who– understands–investing–in–a–burgeoning–market–––AESTHETICS

•– Passion– and– energy– to– be– aligned–with– a–No.1–Cosmetic–Clinic–Brand

•– Good–work–ethic•– Excellent–management–and–leadership–skills•– A–willingness–to–learn–and–undergo–My–Botique–‘Cosmetic–Injection–Specialist’–training–

CLICK HERE TO REGISTER YOUR INTEREST IN A MY BOTIQUE FRANCHISE OPPORTUNITY December 2011 - January 2012 Franchise Magazine | 55


Last year’s forecast for 2011 was a bit of a mixed bag depending on who you listened to but one thing that is for sure (unless we’re talking book retailers), all who gave it a negative wrap are eating their words right about now. Franchising is on a roll and it ain’t stopping any time soon!

And–here’s–why–they’re–eating–their–words...–Growth–targets–were–met,–more–Australian–franchises–ventured–overseas–for–international–expansion–and–predicted–growth–and–profits–for–over–the–next–3–years–are–looking–positive–from–here.

This–is–not–to–say–that–the–business–world–is–peachy–in–every–way–though,–people–are–still–talking–about–the–GFC–in–2011–that–hit–us–all–and–our–back–pockets– in–early–2008–which– instilled–financial–fear–into–most–of–us.–All–the–doom–and–gloomers–of–the–media–put–up–all–the–hazards–and–warnings–for–investors,–business– owners– and– entrepreneurs– and– everything– surely–seemed–to–be–slowing–down.–However–many–didn’t–realise–one–of– the–real–perks–of– franchising,– it–blossoms– in– these–times!–And–why?–Simply–put,–people–like–employment–and–financial–security– and– the– best–way– to– get– that?– Be– your– own– boss!–Sounds–a–little–too–scary–to–go–out–on–your–own?–I–agree,–and–this–is–where–franchising–comes–in,–being–your–own–boss–in–a–proven–business–backed–by–a–supportive–network–who–are–all–cheering–you–on–and–that–is–why–franchising–blossoms–during–any–GFC.–Franchising–is,–and–will–remain–our–little–shining–star–in–an–otherwise–uncertain–and–dark–financial–environment.

So with all that said, let’s have a look at what kind of a year 2011 was for franchising and a little sneak peak for what we could expect for 2012.

2011:A year in franchising

By Kylie Pekolj,Editor, Franchise

Magazine



Franchise to watch in 2012Vulcano Gelato

What:– Artisan– gourmet– gelato,–made–fresh–daily.

Investment Range: $257K-–$352K

Why we love it: A–new–franchise–for–2011–with–mountains–of–popularity–and–the–right–recipe–for–widespread–growth.– The– long– queues– people–form– extending– out– from–Vulcano–Gelato’s– door– just– for– their– unique–gelato–speaks–for– itself.–Watch–this–space!

G E L A T O

For 2011, It has been reported that

franchising has performed extremelywell compared to the

broader economy.

Emerging and continuing trends in franchising

Recruitment Incentives2011– has– seen– the– emergence– of–incentives– to– attract– potential–franchisees,– including– reduced– or–postponed– franchise– fees,– manage–to– own– programs– and– benefits– to–multiple–territory–franchisees–which–is–all–fantastic–news–for–those–considering–becoming– a– franchisee– however,–despite– the– appeal– of– these– great–offers,– it– should– not– be– the– deciding–factor–over–one–franchise–to–another.–


Franchise to watch in 2012Pole Princess

What:–Exotic–dance–for–fitness–and–fun.

Investment Range: $55K–-–$65K

Why we love it: There–is–one–clear–trend–in–fitness– that–will– never– go–out– of– style– and–that–is–to–make–it–fun–and––the–buzz–word–for–making– fitness– fun– is– dance!–With–Zumba–and– other– dance– fitness– classes– sweeping–across– gyms– everywhere.– Pole– Princess–takes–fitness– to– new– levels– over– any–Latin–based– cardio– focused– dance– class.– Unlike–them– pole– dancing– not– only– improves–cardiovascular– health– but– strength– and–flexibility–too– –making–Pole–Princess–a–real–winner!

The total number of persons employed in business

format franchise systems in Australia is estimated to be

around 413,500.



Highlights of 2011Reinvent Your Career

Franchise–Magazine– and– Franchise–Central– alongside– many– of– their–clients– visited– the– Reinvent–Your– Career– Expo– in– Sydney– and–Melbourne– this– year– to– represent–franchising– as– a– way– to– reinvent–your–career–and–take–control–of–your–future.– If– you– missed– us– at– these–expos,–make–sure–to–catch–us–at–the–next– Reinvent–Your–Career– Expo– in–Brisbane,–2012.


Fit FranchisesWith–the–media–constantly–reminding–us–of–an–“obesity–crisis”–and–pushing–us–to–lead–healthier–lives,–the–fitness–industry–still–continues–to–soar–in–popularity–and–growth.–Once–believed–to–be–a–saturated–market,–many–have–proven–this–not–to–be–the–case.–As–people–get–tired–of–the–same–day–in–day–out–routines–at–the–gym,–many–are–stepping– down– from– the– treadmill– in– search– for– something– fun–and– exciting– which– has– seen– the– emergence– and– popularity– of–group–fitness–classes–outside–of–the–gym.–Pole–Princess,–has–done–just–this–combining–cardio–and–strength–training–with–dance.–Even–better,–it’s–not–just–for–the–girls!


Emerging and continuing trends in franchisingOverseas Expansion

According–to–PricewaterhouseCoopers–recent– survey– on– the– franchising–sector– in–Australia,– 35%–of–Australian–franchises– plan– to– expand– overseas–within– the– next– 3– years– with– New–Zealand,– The– USA,– China– and–Singapore–topping–the–list–of–proposed–destinations–to–expand–to.

Australia– has– seen– many– of– its– local–franchises– expand– in– international–markets– in–2011– including–The–Coffee–Club– and– many– others– are– making–plans– to– follow– suit– in–2012– including–InkSpot,– Vulcano– Gelato– and– Pole–Princess.


Online MarketingOnline– marketing– continues– to– be–the–marketing–medium–of– choice– for–franchises– in– 2011– which– includes–online– advertising,– email– marketing,–web–listings–and–social–networking.

Just over a quarter of Australian-based

franchise systems are currently franchising

internationally.



Highlights of 2011Ni Hao from The

Coffee ClubEarlier– this– year– Nick– James– of–Franchise– Central– visited– China’s–first– Coffee– Club– whilst– attending–The– 23rd– Guanzhou– International–Franchise–Exhibition.

Highlights of 2011The 23rd Guanzhou

International Franchise Exhibition

Franchise–Magazine– and– Franchise–Central– together– attended– the–23rd–Guanzhou–China– International–Franchise– Exhibition– helping– to–promote– Australian– franchises– to–the–rest–of–the–world.



Going GreenWith– a– push– towards– a– greener–future,–the–introduction–of–carbon–taxes– and– the– threat– of– global–warming,– many– businesses– are–making– the– change– to– become–‘greener’– whist– others– make– it– their–business– to– be– green.– EnergyLeaks– is–one– of– these– who– make– being– green–their–business,–helping–people–and–other–businesses–become–greener–aswell.


Social Networking58%– of– franchises– use– social–networking– to– help– promote– their–business– whilst– 27%– plan– on– using–it– in– the– future– which– will– grow– the–use– of– social– networking– in– the–franchising–sector–to–85%–according–to–PricewaterhouseCoopers–who–quoted–marketing,– customer– feedback–and– customer– engagement– as– the–top– three– reasons– for– using– social–networking.

Over 75 different industries use

franchising as a means to distribute

goods and services in Australia.



Franchise to watch in 2012Energy Leaks

What:– Infra– red– thermal– imaging– and– blower–door–energy–audits.

Investment Range:– $76K– –– 96K– (2– franchise–options–to–choose–from)

Why we love it: Energy– conservation– and–saving– a– few– extra– dollars– here– and– there– has–been– a– continuing– trend– since– 2008’s– GFC–and– global– warming– continuously– hitting– the–headlines.– EnergyLeaks– ticks– both– the– boxes–when–it–comes–to–helping–both–of–these–issues,–helping– people– and– businesses– be– greener– by–consuming– less– energy– and– subsequently– save–on–bills.–Say–goodbye– to–dampness– and–drafts–that–are–pushing–up–your–energy–bills!

Australia is the most franchised nation per head of population in the world. That is nearly 3 times as many franchise systems per

head of population in the U.S.A.



Online SalesOne–third–of–franchises–claim–to–have–an– online– store– with– an– expected–growth– to– 57%– of– franchises–expanding– their– businesses– to–include– online– sales– according– to–PricewaterhouseCoopers.

As–more–people–become– increasignly–comfortable–with–the–idea–of–shopping–online– and– an– increase– of– payment–options–available–that–make–shopping–online– available– to– more– than– just–those–with–a–credit–card,–if–sales–is–part–of–what–your–business–does,–it–is–hard–to–find–a–reason–not–to–extend–that–to–an–online–environment.

The– increase– of– online– sales– has–unfortunately– also– attracted– some–negativity–for–2011–in–the–retail–world,–with– book– retailers– being– greatly–effected– by– significantly– cheaper–online–prices.–This–saw–a–huge–decline–in– retail– bookstores– however– many–were– able– to– reinvent– themselves– in–an– online– environment– competing–against– those– that– caused– their–downfall.



Franchise to watch in 2012The Arts Emporium

What:– Art– classes– and– parties– for–children–and–adults.

Investment Range: $40K–-–$70K–(7–franchise–options–to–choose–from)

Why we love it: Everybody–needs–a–creative–outlet–yet–many–don’t–know–where–to–start–or–have–a–suitable–area–set–up–for–the–creation–of–art–which–is–where–The–Arts–Emporium–comes–in–with– classes– and–parties/– corporate–events– available– for– children– and–adults,– The– Arts– Emporium– has–something–for–everyone.



ranchise magazine |


The EnergyLeaks Franchise is a small office/home office and mobile based business specialising in infra red thermal imaging and/or blower door energy audits and assessments testing for gaps, dampness and air leakage/infiltration using state-of-the-art technology equipment and systems to both the residential and commercial/industrial building sectors.

EnergyLeaks proven systems, expertise and flexibility, has adapted to, met and exceeded the demands of the associated requirements of today’s chosen technological methods and materials.

As an EnergyLeaks Franchisee, you have the unique and exciting opportunity to build a solid business. The EnergyLeaks franchise is ideally suited to the enterprising entrepreneur, whilst at the same time; can provide those that are retired or semi-retired with the ideal part time business.

The demand for the services EnergyLeaks provide continues to grow at a rapid pace. EnergyLeaks is very much focused on providing outstanding state-of-the-art services to both the residential and commercial/industrial building sectors.

We actively seek Franchisees that will be dedicated to the company vision and philosophy and committed to the success of their own EnergyLeaks franchised business. The support of EnergyLeaks, Mandatory Disclosure legislation and your own effort means the possibilities are endless!



CLICK HERE to find out more about an EnergyLeaks franchise opportunity

through Franchise Central.

Thermal imaging, dampness and air leakage assessment for all types of buildings.

Can you see what we see?


http://www.franchisecentral.com.au/franchise/energyleaks/

ranchise magazine |


http://www.franchisecentral.com.au/franchise/theartsemporium/

By Graham Van Arkadie,

Van Ark Media

The goal of advertising is to cost-effectively reach a large audience and attract customers. If done correctly, advertising can enhance the success of your business.

THE TOP TEN TIPS FOR EFFECTIVE ADVERTISING

1. GO AFTER YOUR TARGET AUDIENCE. An–advertising–campaign–should–be–geared–to–your–niche–market.– It– is– a– common–mistake– to– create–generic–ads–that–do–not–speak–the–language–or–grab–the–attention–of–your–potential–customers.–

2. HIGHLIGHT YOUR COMPETATIVE ADVANTAGE.–One– of– the– keys– to– all– advertising– is– to–accentuate– the– pros– of– your– company,–those– factors– that– give– you– your–competitive– edge.– Too– many– ads– are–clever–but– fail– to–sell– the–benefits–of– the–product–or–service.–



5. ADVERTISE IN THE RIGHT PLACES.–

Your–favorite–magazine,–radio–station,–or–even– television–program–might–not–be– a– favorite– of– your– audience.–Know–what– they– read,–watch,– and– listen– to,–and– advertise– in– media– that– reaches–your–target–market.–

4. YOU HAVE TO SPEND

MONEY TO MAKE MONEY.

There–are–ways–to–save–money,– but– typically–advertising– is– not– the–place– to– cut– corners.–It– will– affect– sales,–and– that– affects– the–bottom–line.–Successful–advertising– may– cost–some– money,– but– that–is–because–it–works.–

3. ESTABLISH AN IMAGE. You– can– recognise– the– McDonald’s–arches– while– whizzing– by– on– the–highway.– Likewise,– there– are– plenty–of– products– that– you– recognise– by–their–packaging–or–logo.–Image–counts–when– it– comes– to– advertising– and–promoting– your– business.–Too– many–advertisers– do– not– work– to– build– a–

consistent–image.–.–


6. DON’T ALLOW YOUR BUDGET TO RUN YOUR ADVERTISING CAMPAIGN.

If– you– budget– $5,000– per– month– for– advertising,– you’ve– made– it–very– easy– from–a– bookkeeping–perspective.–However,– if– like–most–businesses–you–have–seasonal–highs–and–lows,–you–are–spending–too–much–money–advertising–during–down–times–and–not–enough–when–you– want– to– attract– customers.– Too– many– entrepreneurs– do– not–budget–according–to–their–seasonal–advertising–needs.–

7. DIVERSIFY. It–is–all–too–common–for–business–owners–to–choose–the– best– place– to– advertise– based– on– price– and–potential– rate–of– returns–and– then– stop.–As– is– the–case–with–investing,–you–do–not–want–to–put–all–of–your–eggs–in–one–basket.–However–own–one–medium–before–branching–out–into–the–next.–

8. DON’T TRY TO BE EVERYTHING TO

EVERYONE. No– product– or– service– will– appeal– to–everyone.– Many– business– owners,–including– corporate– executives,– try–to–come–up–with–ways–to– reach–every–market.– Typically,– this– does– not–work.– It– can– spell– disaster– for– small–businesses,– who– cannot– afford– to–spread–themselves–too–thin.–Therefore,–find– your– market– and– be– everything–you–can–be–to–that–audience.–



9. TEST YOUR ADS IN ADVANCE.

If– you– have– the– time– or– money– to–invest– in– focus– groups,– you– should–test–your–ads–on–other–people.–Do–they–understand–and–accept–the–message–that–you–are–trying–to–convey?–

10. MONITOR YOUR RESULTS. It–is–very–easy–to–ask–new–customers–or–clients–where–they–heard–about–you.–As–simple–as–this–is,–many–entrepreneurs–do–not–bother–to–do–so.–It–is–advantageous–to–know–which–ads–generate–business.



Fall in love with a Semara franchise opportunity...

CLICK HERE to find out more!



http://www.franchisecentral.com.au/franchise/semara/

Expect the unusual...Semara, meaning ‘God of Love’ really does live up to its name. Imagine a journey to exotic faraway lands of breathtaking beauty, let your mind wonder through the rice fields of Java, the traditional wood and stone carvings of Bali, the serenity of Lombok Island and the busy, bustling market places of Ubud, Jogjakarta and Jepara. The villages outside Semarang, where old traditional weaving machines clatter to make runners and cloths for bed throws...

This is where Semara have carefully cultivated and selected a constantly evolving and exciting range of furniture, homewares, outdoor living and gifts at very affordable prices, direct to the public.

Semara stores create an ambience of pure indulgence, an atmosphere rich in colour, texture and fragrance created by burning incense, handicrafts, homewares, fragrant candles, artwork, stonecraft, and the unique furniture and concepts that customers can recreate in their own home.

Franchisees are backed up by Semara’s industry experience and business expertise and help all franchisees get started in their new ventures. Not only will franchisees receive support from Semara, but also become part of a growing family of franchisees sharing similar goals and objectives.

If you like playing house in a casual and surreal environment then the Semara franchise could be just for you, get ready to fall in love!


ranchise magazine |


http://www.franchisecentral.com.au/franchise/kingofknives/


http://www.franchisecentral.com.au/franchise/thegoldclub/

From the very first meeting with Nick and Mary, we knew we were in the right hands.

The team at Franchise Central are highly professional, results driven and a joy to work with. They made it their business to create a synergistic relationship from the very start – the best part is that they actually believe in our business and continue to perform beyond the call of duty to far exceed our expectations.

Initially they worked closely with us to provide an excellent franchise system documentation package. We look forward to a long and mutually fruitful association with the team at Franchise Central in expanding the Vulcano Gelato franchise network nationally and internationally.

If you are looking to franchise your business or require assistance in expanding your franchise network, we highly recommend Franchise Central without hesitation.

- Gino and Josephine, Vulcano Gelato

Nick and Mary have a sound knowledge of the industry. They are very professional and caring, with an attitude of excellence to service and detail. They are fun to work with and took the head ache out of franchising. We would highly recommend their services to prospective business owners, considering franchising their business.

- Jan & Ross Sutherland, Dial a Concierge

ranchise magazine | Last Words


In my opinion, you won’t find anybody as good as Franchise Central – I say Franchise Central because in my opinion there aren’t many good sales and marketing people out there. Franchise Central offers everything that a Franchisor is looking for.

- Stephen Raff,ACE Body Corporate Management

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mailto:editor%40franchisemagazineonline.com.au?subject=FMO%20%7C%20Last%20Words

January 2012CANADABusiness Franchise & Investment Expo7–-–8–January–2012Vancouver,–Canada

USAFranchise Expo South20–-–22–January–2012Miami,–USA

February 2012USAIFA Franchise Convention11–-–14–February–2012Orlando,–USA

UKRAINEFranchising Expo 201221–-–24–February–2012Kyiv,–Ukrain

UNITED KINGDOMThe National Franchise Exhibition24–-–25–February–2012Birmingham,–United–Kingdom

March 2012MEXICOFeria Internacional De Franquicias1–-–3–March–2012Mexico–City,–Mexico

GREECEKEM International Franchise Exhibition2–-–5–March–2012Athens,–Greece

FRANCE

Franchise Expo Paris18–-–21–March–2012Paris,–France

AUSTRALIAFranchising and Business Opportunities Expo23–-–25–March–2012Sydney,–Australia

AUSTRALIAReinvent Your Career Expo24–-–25–March–2012Brisbane,–Australia

BELGIUMFranchising & Partnership 201228–-–29–March–2012Brussels,–Belgium

April 2012IRELANDUlster Bank Irish Franchise Association Expo & Awards 201227–-–28–April–2012Dublin,–Ireland

May 2012UNITED KINGDOMBritish Franchise Exhibition2–May–2012Glasgow,–United–Kingdom

What’s onin the world of franchising...

ranchise magazine | What’s On


http://www.reinventyourcareer.com.au/

PORTUGALExpoFranchise11–-–13–May–2012Lisbon,–Portugal

AUSTRALIAFranchising and Business Opportunities Expo26–-–27–May–2012Perth,–Australia

June 2012UNITED KINGDOMThe British Franchise Exhibition8–-–9–June–2012Manchester,–United–Kingdom

USAThe 2012 International Franchise Expo15–-–17–June–2012New–York,–USA

AUSTRALIAReinvent Your Career Expo24–-–25–March–2012Melbourne,–Australia

August 2012AUSTRALIAFranchise Expo & Business Opportunities17–-–19–August–2012Melbourne,–Australia

September 2012UNITED KINGDOMFranchise Opportunities Live 20127–-–8–September–2012London,–United–Kingdom

AUSTRALIAReinvent Your Career Expo8–-–9–September–2012Sydney,–Australia

AUSTRALIAFranchise Expo & Business Opportunities8–-–9–September–2012Brisbane,–Australia

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PublisherFRANCHISE–MAGAZINE

EditorKylie–Pekolj

Regular ContributorsMary–JamesNickolas–JamesKylie–PekoljGraham–Van–ArkadieRana–ChuonRatt–Sao

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In the next issue of Franchise Magazine...Franchises in the Spotlight: The Gold Club, Sleepy’s, King of Knives and more!

franchise magazine (december 2011 - january 2012)

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