Foursquare platform overview

Charles Birnbaum Director of Mobile Business Development

2,500,000,000+ check-ins 40,000,000+ places 25,000,000+ people 1,000,000+ local businesses

50%+ international

Growth

The Redesign: foursquare 5.0

Make the most of where you are

Share and save your experiences Friends tab: All new, all social •  Huge, swipeable photos

•  Easy tap to ‘like’ and comment on friends’ activity

•  New Tips & Lists

•  See places your friends have saved

Discover what’s nearby Explore: Re-imagined •  Discover what’s around you,

without even searching

•  See what friends, deals and suggested places are nearby

•  Personalized recommendations on where to go and try

Checking in, now faster than ever Profile: Re-organized •  Full History

•  Find Favorites

•  Fast Navigation

•  Brand new Check-In button

Partnership Opportunities

•  Born mobile, foursquare naturally generates high levels of mobile traffic

•  Promoting foursquare drives mobile data usage

•  Cutting edge app that will keep growing and driving mobile activity

* Includes feature phone and 3G usage

foursquare: mobile first

50% 60%

100%

* *

Users Accessing via Mobile

+ Claim Multiple Venues + Collect Venue Analytics + Deliver Branded Tips + Run Attractive Specials + Use the foursquare API + Engage with Badges

foursquare as a marketing platform

Benefit from real-world data

Location adds relevance

Innovative merchant tools Local  update  in  post  check-­‐in  screen  Local  update  in  friend  stream  

Monetization initiatives Promoted  load-­‐to-­‐card  Special  Promoted  local  update  

Case Study: Turkcell •  Specials at flagship stores

•  Android exclusive for Turkish language launch

•  Pre-installs on multiple platforms

•  Promotion on branded Android market

Foursquare as a platform

•  About the API

•  Ways to use the API - Check-in functionality - Data visualization - Loyalty card integration - Local marketing call-to-action - Tech platform customization

foursquare as a platform

Integrate check-in functionality

Add a “check-in” feature, tie back to the foursquare social graph and/or utilize our constantly updated database of 40M+ venues

American Express // Integrated redemption solutions

Delivery of frictionless Specials exclusive to Amex cardmembers, providing merchant partners with measurable ROI and spend data.

Foursquare Connected Apps

•  Connect with foursquare users in the post check-in view with your brand’s content

•  Interact with foursquare users in the moment when that content is most relevant

•  Foursquare users will tap through to your brand’s mobile web view or directly to your mobile app

•  Drive traffic to your content

Case Study: Lufthansa (Blue Legends)

Bring loyalty programs to life

•  Notifies users instantly when they earn bonuses for checking into airports, Lufthansa gates and lounges

•  In app discovery of benefits for loyal Lufthansa customers

•  Encourage user behavior through rewards & offers within foursquare

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