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The Founder Institute 

Bootstrapping and Fundraising

Dennis Goh

Founder, HungryGoWhere

Partner, Wavemaker Pacific 

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Agenda

• Capitalising your start-up

• Bootstrapping

• Fund raising from external investors

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Capitalising your start-up

• Be clear about your start-up’s capital requirements,

at the different stages

• How much needed to get to the next stage?

• What is the external environment like? – liquidity

(tight, abundant, impending implosion?)

• More is not always better Psychological effect

8/10/2019 Founders Institute Presentation - Bootstrapping and Fundraising (November 2014)

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Bootstrapping

• My preferred option

• Exerts the greatest discipline

• But know when you are hitting the high growth stage

• Your metrics will validate which growth stage you are at

• However, there is such a thing as not raising early

enough…… 

8/10/2019 Founders Institute Presentation - Bootstrapping and Fundraising (November 2014)

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Fund Raising

• From yourself, family/friends, angel investors, VCs 

same requirements please

•Why is your idea disruptive?

• How big is your market? (revenue, audience)

• What are your key growth metrics?

• Growth metrics + Capital requirements 

Determines timing of fund-raising

• Runway to next round

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How disruptive? Market Size?

• What is the pain point?

• What is your amazing solution?

• How big is the audience? – Existing vs Potential

• How big is the revenue pie? – Existing vs Potential

• What is the viral construct?

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Growth Metrics

• Your report book – critical for repeat fund raising

•

What are the right metrics - definitely not vanityones!

• What is the right growth number?

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Exit

• Ok to have a quick scan

• Better to network extensively

• Best to know corp dev leads by first name =)

• Most serendipitous part of the business

• Do you really want to…….

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One last point… 

• See us as your partners, not someone to just

pitch, bluff, con, fool

• We nag because we care

• We are straight talkers – but we are helpful

• On demand: We want to help you solve problems

• On demand: We understand the journey…it is

very, very tough and very, very lonely….lets talk 

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