founded 1976 today 1,300 arts members 600 business members offices across the uk
TRANSCRIPT
Founded 1976
Today•1,300 arts members•600 business members•Offices across the UK
Arts & Business – Business Network
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• Our national business membership provides access to pioneering research, international networks, advocacy and opportunities to share best practise.
• More than 500 UK-based companies benefit from being part of our Business Network, including BP, HSBC, Sky Arts, Deutsche Bank, Toshiba, PriceWaterhouseCoopers, Prudential, Eversheds and Lloyds TSB Commercial Finance.
Arts & Business – Arts Network
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• We work with 1200 arts organisations annually, through our arts membership
Arts & Business – International Network
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• We have links to 24 international territories including China, Abu Dhabi, Canada, Russia, Norway, Hungary, USA, Brazil and South Africa.
History
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History
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“Can I have some more, please Sir?”
Arts Fundraising in the UK
Companies24%
Foundations21%
Individuals55%
UK Arts Fundraising from Foundations
UK Arts Fundraising from Business
UK Arts Fundraising from Individuals
UK Arts Fundraising from Individuals
Royal Opera House Almeida Theatre
Punchdrunk Quicksilver
Royal Opera House Almeida Theatre
Punchdrunk Quicksilver
State, Box Office and Giving
£90m £3.7m
£353k£817k
Public Funding of Cultural 2011 onwards
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USA 11% (Federal funding)
UK 30%
France 2.7%
Germany 2.4%
Ireland 12%
Italy €280m
Portugal 9%
Netherlands 20%
Arts & Business
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• Corporate• Individual
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Gorilla & Cadburys
• Sales increased by 9%
• Perception of the brand improved by 20%
• Creative direction “founded upon the notion that all communications should be as effortlessly enjoyable as eating the bar itself.”
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Arts & Business
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The Modern Dynamic and The Consumer
The modern dynamic & the Consumer
Nomura Institute
Four eras of economic activity:
1. Agricultural
2. Industrial
3. Informational
4. Creative
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The modern dynamic & the Consumer
Daniel Pink A Whole New Mind
"Logical and precise, left-brain thinking gave us the Information Age.
Now comes the Conceptual Age — ruled by artistry, empathy, and emotion.“
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The modern dynamic & the Consumer
The Experience Economy
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Computers
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Shoes
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Circuses
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Cities
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Arts & Business
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Sponsorship
Donations
Traditional Sponsorship - J P Morgan
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Traditional Sponsorship - KPMG
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Season’s GreetingsBy Alan Ayckbourn
Traditional – Morgan Stanley
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Reputation - BP
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Sponsorship with twist - Travelex
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The Travelex £10 ticket season
Sponsorship with twist - Travelex
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Bainbridge & Barnes
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Marketing’s as important to us as it is for any business.But how do you do it with taste and discretion?”
Andrew BradshawFuneral Director
Sponsorship Plus - V&A & HSBC
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Sponsorship Plus - V&A & HSBC
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Hewlett Packard & National Gallery
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Hewlett Packard & National Gallery
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Hewlett Packard & National Gallery
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Culture as...
• Entertainment
• Brand
• Location
• Content
• Creativity
• Authenticity
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Key factors
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• Customers
• Staff
• Community
Culture as Entertainment
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Culture as Entertainment
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Jameson & Halloween - Film
Culture as Entertainment – Eurostar
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Culture as Brand – V&A
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Culture as Brand – UAE
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Culture as Location – Sony Playstation
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Creativity - Youtube
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Guggenheim
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Guggenheim
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Puma & Serpentine
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Culture as...
• Entertainment
• Brand
• Location
• Content
• Creativity
• Authenticity
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Culture and Challenges
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The best relationships involve:
• Understanding
• Vision
• Creativity
• Measurement
• Openness
• Willingness to share
Arts & Business
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• Corporate• Individual
Caius Cilnius Maecenas
Philanthropists
Andrew Carnegie
Henry Ford John D Rockefeller
John Paul Getty
Philanthropists
François Pinault
Alberto Vilar
John Studzinski
Dame Vivien Duffield
Philanthropists
Guy & Miriam Ullens
“I’m sure I have been a ‘Friend’ or a ‘Patron’ along
the way and have followed the usual steps in
giving more and getting more involved - being
brought closer in - but this seemed a natural
development and I didn’t feel imposed upon at any
point...
“…Sometimes I think this was
achieved through professionalism -
sometimes exactly the opposite -
sometimes the staff seem quite
amateur...”
“… but charming and well-meaning and passionate and that gets the same result”
“… but charming and well-meaning and passionate and that gets the same result”
Culture as Authenticity
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Culture as Authenticity
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Culture as Authenticity
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Eyebrows
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Eyebrows
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Contact Us:
Web www.artsandbusiness.org.ukEmail philip.spedding@
artsandbusiness.org.uk