foundation of individual behavior
TRANSCRIPT
![Page 1: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/1.jpg)
Dr. Edwin B. R. Gbargaye
Asst Professor
Public Management
University of Liberia
![Page 2: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/2.jpg)
Values
Value - is a specific mode of
conduct which is personally or
socially preferable
![Page 3: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/3.jpg)
Generations Entered
workforce
Approximate
Current Age
Dominant
working
values
Veterans 1950’s-60’s 60+ Hardworking,
conservative,
conforming,
loyalty to the
organization
Boomers 1965 - 1985 40-60 Success,
achievement,
ambitions,
dislike of
authority, loyalty
to career
Dominant Values in Today's Workforce
![Page 4: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/4.jpg)
Dominant Values in Today's Workforce
Generations Entered
workforce
Approximate
Current Age
Dominant
working
values
Xers 1985- 2000 25-40 Work/Life
balance, team
oriented, dislike
of rules, loyalty
to relationship
Nexters 2000 - present Under 25 Confident,
financial
success, self
reliant but team
oriented, loyalty
to both self and
relationships
![Page 5: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/5.jpg)
A Framework for Assessing
Cultures by Geert Hofstede (1993)
1. Power Distance – the degree to which
people in a country accept that power in
the institutions and organization is
distributed unequally
2. Individualism vs. Collectivism –
Individualism is the degree to which
people in a country prefer to act as
individual rather than members of groups
![Page 6: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/6.jpg)
3.Quantity of Life vs. Quality of Life –
Quantity of Life is the degree to which
values such as assertiveness, the
acquisition of money and material goods,
and competition prevail. Quality of Life is
the degree to which people value
relationships show sensitivity and concern
for the welfare of other
A Framework for Assessing
Cultures by Geert Hofstede
![Page 7: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/7.jpg)
4. Uncertainty Avoidance – The degree to
which people prefer structured over
unstructured situations.
5. Long Term vs. Short Term Orientation –
People in long term orientation countries look
to the future and value thrift and persistence.
A short term orientation values the past and
present and emphasizes respect for tradition
and fulfilling social obligations
A Framework for Assessing
Cultures by Geert Hofstede
![Page 8: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/8.jpg)
Examples of Cultural Dimensions
Country Power
Distance
Individualism Quantity
of Life
Uncertainty
Avoidance
Long term
Orientation
Philippines
Indonesia High Low Moderate Low Low
Liberia
Japan Moderate Moderate High Moderate Moderate
Germany Low High High Moderate Moderate
USA Low High High Low Low
Russia High Moderate Low High Low
![Page 9: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/9.jpg)
Implication on Assessing
Culture
• Not all OB theories and concepts are universally applicable in managing people
• Consider cultural values when trying to understand the behavior of people in different countries
• Moral flavor varies relative to individual’s ideas as to what is right, good, or desirable
![Page 10: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/10.jpg)
Rokeach Value Survey
- Milton Rokeach created Rokeach Value
Survey (RVS) in 1973.
- The RVS consists of two set of values:
a. Terminal Values – these are goals that
a person would like to achieve during
his/her lifetime
b. Instrumental Values – means of
achieving terminal values
![Page 11: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/11.jpg)
Terminal Values Rank A comfortable life (a prosperous life)
A sense of accomplishment (lasting contribution)
A world of peace (free of war and conflicts)
A world of beauty (beauty of nature and the arts)
Equality (brotherhood, equal opportunity for all)
Family security (taking care of love ones)
Freedom (independence, free choice)
Happiness (contentedness)
Inner Harmony (freedom from inner conflict)
Pleasure (an enjoyable, leisurely life)
Salvation (saved, eternal life)
Social Recognition (respect, admiration)
True friendship (close companionship
![Page 12: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/12.jpg)
Instrumental Values Rank Ambitious ( hardworking, aspiring)
Capable (competent, effective)
Cheerful (lighthearted, joyful)
Clean (neat and tidy)
Courageous (standing up for ones belief)
Helpful (working for the welfare of others)
Honest (sincere, truthful)
Imaginative (daring, creative)
Logical (consistent, rational)
Loving (affectionate, tender)
Obedient (dutiful, respectful)
Polite (courteous, well mannered)
Responsible (dependable, reliable)
![Page 13: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/13.jpg)
Most Important Terminal Values
National
Government
Agencies
LGU Business Private
![Page 14: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/14.jpg)
Most Important Instrumental Values
National
Government
Agencies
LGU Business Private
![Page 15: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/15.jpg)
Implications on RVS
• RVS values vary according to
groups
• Understanding the differences
should be helpful in explaining
behavior of employees in different
organizations
![Page 16: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/16.jpg)
Ethical Behavior
• Has there been a decline in
business ethics?
![Page 17: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/17.jpg)
Attitudes
• Attitudes are evaluative
statements – either favorable or
unfavorable concerning objects,
people or events
• They reflect how one feels
about something
![Page 18: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/18.jpg)
• A person can have thousands of attitudes
but OB focuses on a very limited job-
related attitudes such as:
a. Job satisfaction
b. Job involvement
c. Organizational commitment
![Page 19: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/19.jpg)
What determines job satisfaction?
• Mentally challenging work
• Equitable rewards
• Supportive working conditions
• Supportive colleagues
![Page 20: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/20.jpg)
Are satisfied workers more productive
than the dissatisfied workers?
![Page 21: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/21.jpg)
“ A happy worker is a productive worker”
• Fairly small effect. The introduction of
moderating variable such as: the
behavior is not constrained or controlled
by outside factor like machine-paced
jobs ( influence by the speed of the
machine not by satisfaction level)
![Page 22: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/22.jpg)
• Productivity is more likely lead to satisfaction rather than the other way around. If you do a good job you intrinsically feel good about it.
• If the organization rewards productivity, your higher productivity should increase verbal recognition, pay level, chance for promotion, this will in turn level of satisfaction
![Page 23: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/23.jpg)
• Satisfaction a major determinant of
positive Organizational Citizenship
Behavior (OCB). Satisfied employees
would seem more likely:
a. Talk positively about the organization
b. Help others
c. Prone to go beyond the call of duty
![Page 24: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/24.jpg)
Theory of Cognitive Dissonance
- is a theory of human motivation that
asserts that it is psychologically
uncomfortable to hold contradictory
cognitions. The theory is that dissonance,
being unpleasant, motivates a person to
change his cognition, attitude, or behavior.
This theory was first explored in detail by
social psychologist Leon Festinger (1956)
![Page 25: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/25.jpg)
• Suggests that people seek to minimize dissonance and the discomfort it causes
• Degree of influence will be low if they perceive the dissonance to be an uncontrollable results (no choice)
• Reward or remuneration for their services are motivated to reduce dissonance
• Dissonance should be moderated by importance, choice, reward factors
![Page 26: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/26.jpg)
What are the implications on the
theory of cognitive dissonance?
• It can predict the propensity to engage in
both attitude and behavioral change
• Dissonance should be moderated by
importance, choice, reward factors
![Page 27: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/27.jpg)
Relationship Between Attitude and
Behavior
• A-B studies yield positive result
• Attitudes do influence behavior
![Page 28: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/28.jpg)
Perception
Perception – is a process by
which individual organize and
interpret their sensory
impressions in order to give
meaning to their environment
![Page 29: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/29.jpg)
Factors Influencing Perception
a.Factors that reside in the perceiver
b.The objects and targets being
perceived
• OB is concerned with human beings
• Our perception and judgment of a
person’s action, will be significantly
influenced by the assumptions we make
about the person’s internal state
![Page 30: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/30.jpg)
Attribution Theory
• has been proposed to develop
explanation of how we judge people
differently depending on what
meaning we attribute to a given
behavior, either it was internally
(under the personal control of
individual) or externally caused
(outside forces).
![Page 31: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/31.jpg)
• The determination of whether the
attribution theory is internally or externally
caused depends on three factors:
a. Distinctiveness – an individual
displays different behaviors in different
situation (uniqueness can be judged as
external attribution, if the action is not
unique, it will be judged as internal,
![Page 32: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/32.jpg)
b. Consensus – everybody who is faced
with a similar situation respond the same
way over time. If the consensus is high
caused by external but if other
employees who took same route and
change conclusion is internal causation
c. Consistency – more consistent
behavior, the more the observer is
inclined to attribute to internal causes
![Page 33: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/33.jpg)
Another important finding from attribution theory is that there are errors or biases that distorts attribution.
Fundamental Attribution Error – tendency to underestimate the influence of external factors and overestimate the influence of internal or personal factors.
This is called the “self serving bias” – feedback or review will be predictably distorted (+ and -)
![Page 34: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/34.jpg)
Shortcuts to Judging Others
• Selectivity – Individuals cannot assimilate
all they observe. Selective perception
allows ”speed read” others but not without
the risk of drawing an inaccurate picture
• Assumed similarity – “like me” effect. In
instances that people are really like them
chances are they will be right. The rest of
the time, they will be wrong
![Page 35: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/35.jpg)
• Stereotyping – Judge people on the basis
of our perception of the group to which
he/she belongs. Many stereotypes have
no foundation and can distort judgment
• Halo effect – draw a single impression
about an individual on the basis of single
characteristic such as intelligence,
sociability or appearance
![Page 36: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/36.jpg)
Learning
• “Its what we did went we went to
school”
• Continuously “going to school”
![Page 37: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/37.jpg)
The Learning Process
Environment Law of
Effect
Shaping
Modeling
Behavior
![Page 38: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/38.jpg)
Key Variables Affecting
Individual Behavior Values
Attitudes
Personality
Ability
Motivation
Perception
Learning
Individual
behavior
![Page 39: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/39.jpg)
Implications for Managers
Values
• Values strongly influence a person attitude
• Use RVS to evaluate job applicants and
determine if their values align with the
dominant values in the organization
• An employee’s performance and
satisfaction are likely to be higher if his/her
values fit well in the organization
![Page 40: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/40.jpg)
Attitudes • Attitude influence behavior
• Research on satisfaction/productivity relationship has important implications for managers. It suggest that managers would get better results by directing their attention primarily to what will help employees become more productive (feeling of accomplishment, rewards, increase pay, promotion which will lead to job satisfaction
![Page 41: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/41.jpg)
• Dissonance can be managed.
• The pressure to reduce dissonance as
are lessened when employees perceive
the dissonance as externally imposed
and beyond his/her control or if the
rewards are significant enough to offset
the dissonance
![Page 42: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/42.jpg)
Perception
• Managers need to recognize that their
employees react to perception not to
reality
• Employees organize and interpret what
they see (potential for perceptual
distortions)
• Managers need to pay attention to how
employees perceive both their jobs and
management practices
![Page 43: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/43.jpg)
Learning
• The only issue is whether they are
going to let employee learning occur
randomly or whether they are going to
manage learning – through the
rewards they allocate and the
examples they set
![Page 44: Foundation of Individual Behavior](https://reader033.vdocuments.site/reader033/viewer/2022042700/55588296d8b42aad358b4ada/html5/thumbnails/44.jpg)
Reference Revisiting Hofstede's Dimensions: Examining the Cultural ...
www.na- sinesspress.com/AJM/BergielEB_Web12_1_.pdf Cached
Similar by EB Bergiel - 2012
VALUES LIST OF MILTON ROKEACH, 1973 - Mio-Ecsde
www.mio-ecsde.org/protarea/Annex_4_3_values_lists.pdf
Cognitive Dissonance Theory Leon Festinger ( 1919-1989)
www.colorado.edu/communication/meta-discourses/Theory/dissonance