found muji sweden collection
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Japanese lifestyle brand MUJI announces the launch of Found MUJI Sweden.TRANSCRIPT
FOUND MUJI SWEDEN COLLECTION
Japanese lifestyle brand MUJI announces the launch of Found MUJI Sweden, the latest addition to the brands successful Found MUJI series. The collection will be sold exclusively at MUJI’s Fifth Avenue Flagship in New York City for a limited time, beginning in early March.
The launch of the collection will be followed by a special talk given by Naoko Yano, the General Manager for MUJI’s Planning and Design Office. Based in Tokyo, Yano-san has worked with MUJI since 1993 and was previously based in Malmo, Sweden, where she developed an affinity for Scandinavian design while managing product planning for MUJI’s European market.
The talk will take place at MUJI’s flagship, 475 Fifth Avenue, on Wednesday, March 9, 2016 in New York City from 6.30PM to 8.30PM.
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Found MUJI is an ongoing collection of traditional homewares that have inspired MUJI products. MUJIs team travels the globe in order to source well-made products from locations as diverse as France, India, Germany, Ecuador, and Thailand. The Found MUJI series exhibits a range of products that exemplify the cultural and historical uniqueness of each region.
Inspired by Swedish history, culture and design, Found MUJI Sweden hosts a wide range of lifestyle products. The collection pays homage to Sweden’s iron, linen, and wood industries as well as Swedish cuisine and agriculture.
Hallmark items in the collection include an oven-proof wooden cutting board, designed specifically for potatoes; a range of minimalist porcelain serving dishes; and wire-work stainless steel cooking utensils. Additional items include table linens, tea sets, and waste solutions.
“The concept of discovery and finding has always informed our creative process at MUJI,” said Asako Shimazaki, President of MUJI USA LIMITED. “Found MUJI Sweden, shows MUJI’s appreciation for the cultures and customs behind Swedish design, while maintaining the functional and accessible style that is signature to MUJI.”
ABOUT MUJI
The MUJI name derives from the company’s original name in Japanese: Mujirushi Ryohin, meaning No Brand, Quality Goods. MUJI started in Japan in 1980 and now has nearly 400 stores in Japan. It opened its first store outside Japan in London in 1991, adding over 300 since then. MUJI USA has 11 stores in the U.S., with five in California, five in the greater New York City area, and a stand alone MUJI to Go store at JFK airport.
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