CASE STUDY

FORTUNE 10 GLOBAL PHARMACEUTICAL COMPANY

In 2013, a division of a Fortune 10 global pharmaceutical company cut the budget for meetings and events. To save money and ensure a high-quality registration experience for 90 attendees of an upcoming symposium, the Manager of Marketing Communications for the division canceled her contract with her preferred meeting planning company.

Instead, she implemented Lanyon Smart Events CloudTM, which provides companies with

strategic meetings management and event marketing tools on a single enterprise event

management platform.

Here’s how Lanyon helped the pharmaceutical company reduce event costs and create a quality registration experience.

+ The marketing manager used the Lanyon Smart Events Cloud's Attendee Management module to design and email meeting invitations. She also built a custom registration website. The invitations included links to the registration site tailored to varied attendee types requiring different levels of service. The manager shaved 18,000 euro off of her 130,000-euro budget.

+ The site prompted the registrants to enter travel details – such as flight arrival and departure times. The manager generated reports from the Attendee Management module and handed off the data to her ground transportation company to arrange pick-ups and drop-offs.

+ The manager surveyed her attendees on the last day of the two-day event. She received very positive results in the category of “organization,” covering areas such as ease of registration, travel, and on-site logistics. She planned to use the Lanyon Smart

Events Cloud to build registration pages for internal kick-off meetings in the first half of 2014.

Learn how you can save and improve service to event attendees.

info@Lanyon.com | +1 800 473 6748 | Lanyon.com | @Lanyon

EVENT CUTS LEAD TO NEW REGISTRATION SAVINGS, HAPPY ATTENDEES.

IMPLEMENTATION

LANYON SMART EVENTS CLOUDTM REDUCES EVENT COSTS AND IMPROVES QUALITY

130KBUDGET

18KSAVINGS

90GLOBAL EVENT

ATTENDEES

02.17_15

I was really afraid to put my name on the invitation to register, but I got no calls at all. Lanyon made registration so easy. It let me really focus on the more strategic aspects of my job. Manager of Marketing Communications , Global Pharmaceutical Company