fortune india launch · designers like neeta lulla, vikram phadnis and archana kocchar. the...

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GLIMPSES October 2010, EXPERIENTIAL MARKETING 47 Fortune India launch Seventy EMG managed the APB Group’s Fortune India launch on September 24 at the Taj Mahal Palace and Towers, Mumbai. Sarod maestros Amaan Ali Khan and Ayaan Ali Khan, accompanied by Jazz Percussionist Ranjit Barot, performed at the Launch Event while Simone Singh, compeered the show.

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Page 1: Fortune India launch · designers like Neeta Lulla, Vikram Phadnis and Archana Kocchar. The choreographer for the event was John Wolford, who has worked on more than 50 shows for

GLIMPSES October 2010, EXPERIENTIAL MARKETING 47

Fortune India launchSeventy EMG managed the APB Group’s Fortune India launch on September 24 at the Taj Mahal Palace and Towers, Mumbai. Sarod maestros Amaan Ali Khan and Ayaan Ali Khan, accompanied by Jazz Percussionist Ranjit Barot, performed at the Launch Event while Simone Singh, compeered the show.

Page 2: Fortune India launch · designers like Neeta Lulla, Vikram Phadnis and Archana Kocchar. The choreographer for the event was John Wolford, who has worked on more than 50 shows for
Page 3: Fortune India launch · designers like Neeta Lulla, Vikram Phadnis and Archana Kocchar. The choreographer for the event was John Wolford, who has worked on more than 50 shows for

GLIMPSES

Gitanjali Lifestyle KCFWIdea Weavers organised the Gitanjali Lifestyle Kolkata Couture Fashion Week 2010 from Sept. 9 to 12 at Swissotel Kolkata. The fashion week included designers like Neeta Lulla, Vikram Phadnis and Archana Kocchar. The choreographer for the event was John Wolford, who has worked on more than 50 shows for London Fashion Week.

October 2010, EXPERIENTIAL MARKETING 49

Page 4: Fortune India launch · designers like Neeta Lulla, Vikram Phadnis and Archana Kocchar. The choreographer for the event was John Wolford, who has worked on more than 50 shows for

GLIMPSES

Family Fun Car RallyThe tenth edition of Rashi Entertainment’s Family Fun Car Rally was held in Delhi on September 4, 2010 to commemorate the “30 Days to go for CWG 2010 Delhi”. The event was jointly organised by Central Bank of India and was co-sponsored by Kamdhenu Paints and Priya Gold Biscuit.

October 2010, EXPERIENTIAL MARKETING 50

Fight Night Lagaan CupPercept Limited and Monnet Ispat and Energy Limited organised ‘Fight Night - Lagaan Cup’ in Hyderabad and Pune. Some of the boxers were Vijender Singh, Dinesh Kumar, Dilbagh Singh and Diwakar Prasad of India and Martin Stead, Liam Cameron and Hosea Burton of England. The event was a mix of sports, entertainment and glamour.

Page 5: Fortune India launch · designers like Neeta Lulla, Vikram Phadnis and Archana Kocchar. The choreographer for the event was John Wolford, who has worked on more than 50 shows for

GLIMPSES

Vivanta by TajTaj Hotels Resorts and Palaces announced the second phase of their brand architecture exercise with the roll-over of 19 hotels to their new brand, Vivanta by Taj Hotels and Resorts, slotted in the 5-Star Upper Upscale segment. The announcement was made at a gala event at the brand’s marquee hotel, Vivanta by Taj - Whitefield, Bangalore and was managed by Showtime Events.

Harley Rock Riders TourHarley Davidson India launched their music property, Harley Rock Riders on Sept 1 in Mumbai. The event was conceptualised in association with Rolling Stone India. The tour began in Delhi on Sept 6, followed by Chandigarh on Sept 23. It will continue to Mumbai on Oct 7, Hyderabad on Oct 28, Bengaluru on Nov 11 and the grand finale will be in Delhi on Dec 4.

October 2010, EXPERIENTIAL MARKETING 51

Photo courtesy: G

aurav Sharm

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Page 6: Fortune India launch · designers like Neeta Lulla, Vikram Phadnis and Archana Kocchar. The choreographer for the event was John Wolford, who has worked on more than 50 shows for

GLIMPSES

Mid-Day Corporate Soccer ChampionshipMid-Day organised the Mid-Day Corporate Soccer Championship which took place on September 4-5 at the Holy Family Football Ground in Mumbai. The initiative had 24 corporate teams battling for supremacy on the field, furthering Mid - Day’s mission of ‘Making Work Fun’.

Burn MTV Ultimate DJ ChampionshipSubmerge organised the first edition of the Burn MTV Ultimate DJ Championship - A Submerge Property. The aim of the initiative was to provide enthusiasts from the DJ and music communities with an opportunity to showcase their mixing skills. One finalist from each regional round appeared in the grand finale in Mumbai on September 17.

October 2010, EXPERIENTIAL MARKETING 52

Page 7: Fortune India launch · designers like Neeta Lulla, Vikram Phadnis and Archana Kocchar. The choreographer for the event was John Wolford, who has worked on more than 50 shows for

GLIMPSES

Jaipur International Fashion WeekStorm Factory Company organised the inaugural edition of the Blenders Pride Jaipur International Fashion Week (BPJIFW) at Hotel Clarks Amer in Jaipur from Sept 15-19. The BPJIFW Grand Finale celebrated 20 years of Ashima and Leena, a well-known couture designer duo. BPJIFW associated with Blenders Pride as the presenting sponsor.

October 2010, EXPERIENTIAL MARKETING 53

Glam Gold 2010 CollectionTanishq, in association with Anglo Gold Ashanti through World Gold Council, announced the launch of the ‘Glam Gold 2010’ collection. The launch event, held at the Mumbai outlet of the jewellery brand, featured a fashion show followed by a wine and cheese party. The in-house team at Tanishq managed the event.

Page 8: Fortune India launch · designers like Neeta Lulla, Vikram Phadnis and Archana Kocchar. The choreographer for the event was John Wolford, who has worked on more than 50 shows for

GLIMPSES October 2010, EXPERIENTIAL MARKETING 54

The Collective LaunchCream Events managed the launch event for ‘The Collective’, a premium fashion retail store by Madura Garments and part of the Aditya Birla Group on Sept. 4 at Ambience Mall, New Delhi. Backdrops of fashion capitals like New York, London and Milan were created for the event - a 20 minute skit.

Page 9: Fortune India launch · designers like Neeta Lulla, Vikram Phadnis and Archana Kocchar. The choreographer for the event was John Wolford, who has worked on more than 50 shows for
Page 10: Fortune India launch · designers like Neeta Lulla, Vikram Phadnis and Archana Kocchar. The choreographer for the event was John Wolford, who has worked on more than 50 shows for