formula one season 2013 - social media monitoring

SEASON2013

SOCIAL MEDIA MONITORING

FORMULA ONE

2

The Formula One 2014 starts soon in Melbourne, time to take a short look back.

We had a roooooooooaaaaaaaaarrring Social Media Buzz in 2013 !!

Start your engine and get ready!

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Formula One Season 2013 Worldwide (Open Social-Web)

11 Teams Top 12 Drivers

5 Manufacturer 22 Sponsoring Brands

Social Media Monitoring with Radarly

We monitored:

Social Media Monitoring is a great way to measure your sponsoring!

Impact: Learn how often your brand is mentioned on the web. ROI: Evaluate the degree of involvement (Indicated through Likes, Comments, Retweets etc.) A high valid “currency”. Image: See what people think about your brand and your sponsoring.

5

44727

77387

150005

217132

269476

Marussia

Renault

Lotus

Mercedes Benz

Ferrari

Mentions of Manufacturer (extract)

28% English Spanish 22%

German 14% 11% French

9% Italian

7% Portuguese

1% Croatian*

0,3% Catalonian*

*extract of 56 different languages

Deeper Insights: 56 Languages “Ferrari”

6

142

172

525

1135

1328

1425

1711

1734

3444

3842

5337

5566

6152

6262

11309

11677

Randstad

Rexona

Kingfisher

Armin Strom

SAP

Nec

Siemens

Telmex

General Electric

PDVSA

Santander

Vodafone

Blackberry

Petronas

Infiniti

Shell

222892 Red Bull

Mentions of Brands (extract)

Deeper Insights: Buzz-Evolution “Shell”

1

2

7

1

2

Mentions of “Shell” in detail (extract)

8

12.866

46.191

208.728

211.765

239.587

421.694

462.868

545.948

834.082

1.614.131

1.800.105

1.879.157

Esteban Gutierrez

Sebastian Vettel

Romain Grosjean

Nico Hulkenberg

Kimi Räikkönen

Nico Rosberg

Felipe Massa

Sergio Perez

Mark Webber

Jenson Button

Lewis Hamilton

Fernando Alonso

Number of Twitter-Followers after the last GP

0

10000

20000

30000

40000

50000

60000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18Grand-Prix

Follo

we

r g

row

th

Deeper Insights: Follower-Growth/GP “Alonso”

9

Facebook-Fan Evolution (extract)

0

200000

400000

600000

800000

1000000

1200000

1400000

1600000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19

Red Bull Racing

Vodafone McLarenMercedes

Lotus F1 Team

Mercedes AMGPetronas

Sauber

Force India

Williams F1

Scuderia Toro Rosso

Caterham F1 Team

Marussia F1 Team

Fan

s

Grand-Prix

Facts: • 1st Place caused an average Facebook-Fan growth of 12.500 • 2nd Place caused an average Facebook-Fan growth of 7.980

The insights are based on…

… a dataset of more than 920.000 mentions referring to the Formula One Season 2013

… more than 50 different languages … timeframe from March 2013 till today (January 2014) … Websites, Blogs, Twitter, Facebook, YouTube, Google+

and more. … evolution of Facebook-Pages and Twitter-Accounts of

drivers and teams. Social Media Monitoring with Radarly

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Interested in our Formula One Dataset? Or in doing Social Media Monitoring & Research?

Contact us!

RADARLY: SOCIAL MEDIA

MONITORING

ENGAGE: WEB-

SEGMENTATION,

-VISUALISATION

IMPACT: CAMPAIGN

TRACKING

CONTACT:

ADRESS:

Felix Scherrer Digital Research Manager

+49 621 97652648

[email protected]

Linkfluence Deutschland GmbH

Julius-Hatry Straße 1

68163 Mannheim | Germany

www.linkfluence.com

#linkfluenceDE

facebook.com/linkfluenceDE

http://de.slideshare.net/linkfluenceGermany

Content & Design by Felix Scherrer

mailto:[email protected]

mailto:[email protected]