Formed in 1981Started with 25 venues and now has over 90 members

Owned by member venuesStakeholders of the organisation

Not For ProfitFunds are used to help members increase their revenue

Marketing consortiumDedicated to promoting and helping academic venues

Business & Leisure TourismMeetings (day & residential) plus Group Accommodation

COMPANY BACKGROUND

MISSION:Creating opportunities for member venues to

increase revenue and become more successful. This

aim will be achieved via a range of promotional

activities for members, enquiry options for buyers

and support services for members.

MISSION:La creación de oportunidades para los lugares Miembros a incrementar los ingresos y ser más exitosos. Este objetivo se logra a través de una serie de actividades promocionales para los miembros, las opciones de consulta para los compradores y los servicios de apoyo para los miembros.

MISSION IMPOSSIBLE

Members involved in many different marketsmeetings - groups - language schools – budget breaks

Member

Venues

PotentialBuyers

Promotions

Membership

Enquiries

HOW IT WORKS

MEMBERSHIP SECTION

Aim: to ensure members understand how the company operates and achieves a good return on investment

CommunicationMonthly newsletter & visiting all venues during the year

NetworkingOn-line discussions and meetings inc annual conference

Training CourseDesigned for people working at academic venues

Market Research‘Mystery Buyer’ to benchmark member’s enquiry process

Help & SupportVM team has over 30 years experience of the sector

PROMOTIONS SECTION

Aim: to manage a range of activities that enable members to promote their venues to event organisers (buyers)

WebsitesOver 80,000 visitors each year to 3 main websites

Monthly Enews & EblastsNewsletter & special notice to 3,500 registered buyers

Literature7,000 ‘Venue Guides’ 7,000 ‘Magazines’ 4,000 ‘Card Packs’

Direct Mail18,000 Guides & Magazines & Card Packs posted in year

Academic Venue Show350 buyers meet 50 member venues at one day exhibition

ENQUIRY SECTION

Aim: to provide different ways for event organisers to contact members about hiring their venues

On-lineComplete enquiry form or email venue from our websites

PhoneCall our office or contact venues directly

Face to faceMeet buyers at AVS or stand share with us at trade shows

Enquiry serviceWe circulate enquiries from buyers to relevant members

Follow upWe track all enquiries – no commission on bookings