force fields
TRANSCRIPT
FORCE FIELDSANALYZE DYNAMICS BETWEEN USERS AND STAKEHOLDERS TO UNCOVER INSIGHTS AND USER NEEDS
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WHEN NEEDED RATIONALE
FORCE FIELDS
Focuses on the whole system; a
community within an environment
consisting of interacting, interrelated
and interdependent people and object
Factors in the value exchanges,
conflicts and emergent behavior that
affect the whole system
Reveals important clues about
motivation, intentions, needs, as well as
vulnerabilities and opportunities
I want to
understand how
the user relates
to others
I want to zoom
out to see the
bigger context
I want a different
perspective
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ESSENCE POINTERS
FORCE FIELDS
Analyze
dynamics
between users
and stakeholders
to uncover
insights and user
needs
Identify, map and label user, stakeholders and key
objects and the role they play in the system
E.g. a shopper (the user), shop owner, supplier,
neighbor (stakeholders), smart phone, shopping cart
(key objects)
Decide on the system’s boundaries
E.g. consider whether the boundary is drawn around
the shop or extends beyond the shop to include the
supplier – shop relationship
Identify, map and label with different colors material
and immaterial interdependencies and/or exchanges
between user, stakeholders, key objects
E.g. material: shopper buys groceries (product) from
shop owner; shopper pays money to shop owner
(income)
E.g. immaterial: smart phone points shopper to
discounted product (information); shop owner
provides shopper with free wifi (favor)
Understand the prevailing dynamic patterns in the
system. Take a step back, generate and capture the
Source of Inspiration: System Map: www.servicedesigntools.org/tools/28
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