Forbes Brand Footprint in Africa

East AfricaCirculation: 4000

West AfricaCirculation: 11,000

Southern AfricaCirculation: 15,000

Print

iPad & iPhone AppDownloads: 20,000

LifestyleDigital

Annual Supplement

EventsWoman

Forbes Africa Overview Launched in October 2011, Forbes Africa brings the

Forbes style of journalism to the region and serves as the regions definitive voice celebrating entrepreneurial capitalism and business.

Each issue identifies and profiles Africa's noteworthy individuals – from the richest people to the most powerful businesswomen and to the most philanthropic, and the executive ranks of the most dynamic companies – from the up-and-comers to the best big corporations.

Written and edited specifically for Africa-based top management, entrepreneurs and those aspiring to positions of corporate leadership, every issue of Forbes Africa gives weight to original Africa-specific articles and the best of Forbes from the rest of the world.

Circulation# 30,000 copies.

Written and edited specifically for the African marketplace Forbes Africa relates the African perspective and pointedly serves the unique

information needs of Africa’s most important business leaders, offering greater editorial relevance compared to other regional business magazines.

One generic edition worldwide. Averaging 26% on Africa content.

8% of covers are Africa-focused.

Extensive Africa-focused stories, averaging 87% of each issue’s content.

100% of covers are Africa-focused.

Africa edition mostly contains content that appears in the North American edition. Averaging 3% on Africa content.

none of the covers are Africa-focused.

African edition contains the same content that appears in the North American edition. Averaging 4% on Africa content.

none of the covers are Africa-focused.

*Source: ABN Publishing Internal Research

Reach and Competitor AnalysisNumber 1 by every measure

163,000 145,000 111,000 96,000 91,000 85,000 75,00036,000 20,000

Forbes Africa: #1 Among the African Affluent* (2016) The average age of our reader is 40, with an

average personal income of $65,000 71.9% of our readers are male FORBES AFRICA reaches executives, and

influential decision makers: 15,000 C-Suite, Directors 44,000 Business Decision Makers 60,000 Influential Opinion leaders

Monthly Readership: 163,000 IPSOS EMS AFRICA

Forbes Africa reaches 4.7% of the African Affluent

Age 25-29

Age 30-34

Age 35-39

Age 40-44

Age 45-49

Age 50-54

Age 55-59

Age 60-64

11%

21%

17%

12% 13%17%

4% 5%

*Source: Affluent Africa 2016

FORBES AFRICA: Reader Age Distribution

Total affluent reach – Pan African Monthlies EMS Africa 2014

*Source: SAARF AMPS Jun 15 – Select South African business titles

Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016

17511 18380 17802 17536

23971 22813+30%

Forbes Africa: #1 in South African Business* (2016)

*Source: SAARF AMPS Jun 15 – Select South African business titles

The Magazine is available in print and electronically across South Africa through book stores, appstores, newsstands, hotels, airlines, corporate and retail subscription & select events and conferences

Average Print Run: 30,880 Audited Circulation: 23,971 Q1 2016 Average ABC’s: 20,753 2015 Q4 - 2016 Q1 Monthly Readership: 195,000 AMPS Jun

2015 Forbes Africa reaches .5% of all Adults in

SAAverage Issue Readership of Newspapers & Monthlies – SAARF AMPS Jun 15 AMPS being the All Media &

Products Survey measures a larger, South African audience while IPSOS EMS measures only the Affluent, across Africa.

AMPS is SA specific, EMS Africa is Pan African.

AMPS Universe is > 37mln EMS Universe is 3.4mln

AMPS vs IPSOS EMS AFRICA

Monthly Monthly Weekly Daily Alt Month Weekly

Audited Bureau of Circulation 2016 – South Africa

Forbes Africa

En-treprenuer

Financial Mail

Business Day

Destiny Man

Fin Week

195000 179000

10900062000 77000

44000

Average Issue Readership – SA AMPS & ABC

Forbes Africa Entreprenuer Financial Mail Business Day Destiny Man Fin Week

195000179000

109000

6200077000

44000

187,000 171,00

0119,00

0

79,000 75,000

30,000

AMPS Jun 15 AMPS Dec 14

Audit Bureau of Circulations Q4 2015 Q1 2016 Q2 2016: Audited Circulation, Average Issue, Trailing Quarter

All Media Product Survey 2014 vs 2015 SAARF: Average Issue Readership

Forbes

Africa

Entre

prene

ur

SA Re

al Esta

te Inv

estor

Magazi

ne

Noseweek

Finan

cial M

ail

Person

al Fina

nce

Finweek

Your B

usiness

Magazi

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500010000150002000025000

Q1 2016

153,000113,000 109,000 99,000 68,000 56,000 36,000 34,000 20,000 9,000 4,000

Forbes Africa: #1 Among the African Affluent* (2014) The average age of our reader is 40, with an

average personal income of $65,000 71.9% of our readers are male FORBES AFRICA reaches executives, and

influential decision makers: 15,000 C-Suite, Directors 44,000 Business Decision Makers 60,000 Influential Opinion leaders

Monthly Readership: 153,000 IPSOS EMS AFRICA

Forbes Africa reaches 4.5% of the African Affluent

Age 25-29

Age 30-34

Age 35-39

Age 40-44

Age 45-49

Age 50-54

Age 55-59

Age 60-64

11%

21%

17%

12% 13%17%

4% 5%

*Source: EMS Africa 2014

FORBES AFRICA: Reader Age Distribution

Total affluent reach – Pan African Monthlies EMS Africa 2014

Forbes Africa: #1 in South African Business* (2014)

*Source: SAARF AMPS Dec 14 – Select South African business titles

Forbes Africa

En-treprenuer

Financial Mail

Business Day

Destiny Man

Fin Week

187,000 171,0

00 119,000 79,00

075,00

0 30,000

Q1-2014 Q2-2014 Q3-2014 Q4-2014

1919316381 15918 16278

Average Issue Readership of Newspapers & Monthlies – SAARF AMPS Dec 14

Audited Bureau of Circulation 2014 – South Africa The Magazine is available in print and electronically across South Africa through book stores, appstores, newsstands, hotels, airlines, corporate and retail subscription & select events and conferences

Average Print Run: 35,000 Audited Circulation: 16,278 Q4 2014 Average ABC’s: 16,900 2014 Q1-Q4 Monthly Readership: 187,000 AMPS Dec

2014 Forbes Africa reaches .5% of all Adults in

SA AMPS being the All Media &

Products Survey measures a larger, South African audience while IPSOS EMS measures only the Affluent, across Africa.

AMPS is SA specific, EMS Africa is Pan African.

AMPS Universe is > 37mln EMS Universe is 3.4mln

AMPS vs IPSOS EMS AFRICA

Monthly Monthly Weekly Daily Alt Month Weekly

Forbes in Africa

The pursuit of success knows no borders.

Forbes Africa inspires business leaders across the region to achieve success, and enables advertisers to connect with key decision makers in the most

essential markets.

Delivering the same distinctive, predictive and preemptive editorial style that has been the trademark of Forbes, each edition features select editorial from Forbes along with

original, local business features and commentaries.

THE UNIVERSAL LANGUAGE OF SUCCESS