Case study of fyi(for your information)

its maggi

Submitted by:Sheetal saini

MBA(MM) 4th semIMS (DAVV)

INdore

Introduction

• Name of entrepreneur :yash bargale• AGE: 24yrs• Education: mba from proton business school

indore• DOB: 15/12/1986• Name of store:fyi(for your information its

maggi)• Started store:25th december 2009• Initial set up cost:60000 RS• Annual turnover:25 lakhs

family background

• Father:Ravi BarkaleAdani wilmar group managerMother: works at max newyork life

insuranceFather supported,mother was apprenhensive

about the idea if opening a shop

Difficulties faced

• New to the food industry• High rent• Management of human resource

supportive factors

• Friends at proton• Word of mouth publicity• Use of commode toilets as tables

catchy interior• Chatting language in recipe names• Targeted at youth and kids

Billing counter of the outletFast service and billing at the counter

Location 1

• 2• Ankur annexe,• Sch-no.54• Number:98270-96176• 9300002104

Lg-11.Silver arcade.56 dukan,indore,Number :9893262179

Menu card• Asl rs 20• Brb RS 30• Ttyl RS 30• Btw Rs 30• Lol RS 40• Omg rs 40• Ko rs 40• Wtf rs 40• Faq rs 40• Wow rs 40• Ps rs

45• Hmm rs

40

How it started???

The start of fyi

• Concept: original idea of yash• Initially started with partner but this partnership broke after

four months• In the basement shop then moved to ground floor• Started on 25th december 2009 on christmas• Inaugurated by mr vishesh mishra ,district head nestle• Took permission from nestle• Uses only classic maggi• Started as internship venture with 30000 initially• Five flavours in the menu card asl.brb,ttyl,lol,btw at

beginning open to new suggestions

Daily business

• 5 employees• Open seven days a week one holiday per month• Interior Low cost designs use of bamboo “mudde”

as we see at roadside sugarcane juice shops,to save cost

• Use of red & yellow ropes ,aesthetically look like maggi as well as saves cost by 50000 on mirrors

• Partnership with another friend ,gave space for flavored soda drinks

Future plans

• New outlet to be opened on 8th march at bhanwarkua this month

• Plans to open outlets on franchisee system,looking into logistics and other details

• Bhopal,ujjain etc.