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FALL 2014/WINTER 2015

TO EACH HIS OWN STYLE

INTERVIEW

FOR WAITING ROOMS

PLUS $2,00

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NDID YOU KNOW…?

How to Choose

Eye Health

YOUR FRAME

FOR HIM AND HER

Trends and Inspiration

Beverly Suliteanu

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3 Tmag

Editorial

Fall, already!

Far from being dead, fall is actually a vibrant and creative season. Bursting with

warm earth tones, this transitional time of year gives us the urge to stock up on

colour and sunshine and fill our drawers with the latest fashion trends before our

frosty Canadian winter settles in once again.

So, while you are waiting to see your eyecare professional, be sure to have a look at

our second issue of Tmag, the country’s go-to magazine for the latest in eyewear

fashion and eye health.

Meet Canadian eyewear designer Beverly Suliteanu, Vice-President of Product

Development at WestGroupe, a Canadian company that distributes such popular

brands as Converse, Levis and Elizabeth Arden, and that creates, makes and sells

its own line of frames in over 40 countries.

Enjoy our photomontage of the latest creations by international frame designers

whose imaginations never go into hibernation, as you will certainly find out!

Discover tips on how to find the best glasses for the shape of your face and the

high fashion clothing and accessory looks we put together, inspired by the latest

runway hits.

Take a good look at our Eye Health and Product Information reports, which focus

on the importance of taking care of your eyes all year, not just in the summer.

In fact, did you know that snow is a powerful reflector that can damage your

vision? That’s why you should protect your eyes even when the thermometer dips

below zero.

And last but not least, don’t forget to enter our contest: you could win one of ten

$200 gift cards! While you’re entering, picture yourself with a new pair of glasses

that will add life, style or subtle sophistication to your look on those bright, chilly,

snowy winter days... On page 33, see the list of winners from our first issue and the

Contest Rules.

Happy reading!

Mathieu Paradis

The moment personalized lenses let you see the big picture.ZEISS Progressive Individual®2.

• Lenses designed precisely for your prescription, your frame, your face and your life.• Providing up to 50% larger* fields of clear vision than ordinary progressives.

Ask your eye care professional about your perfect lens.

*Data on File

// PERSONALIZED VISION MADE BY ZEISS

ENGINEERED TO MOVE.INTRODUCING THE NIKE FLEXON HYPER COLLECTION

RORY MCILROY NIKE GOLF STAFF ATHLETE

NIKE FLEXON HYPER: STYLE, STRENGTH, AND FLEXIBILITY FOR YOUR DYNAMIC LIFE.

NIKEVISION.COM

NI.JR44406_TMAG_FLEXON_HYPER_8x10in.indd 1 8/26/14 4:46 PM

6 Fall 2014 Winter 2015

Contents

Editorial 3

Interview Beverly Suliteanu 10

Product Information Digital Lenses 14 Sunglasses in Winter 30

Trends Winter Essence 16

Inspiration Styles for Him and Her 24

Eye Health Did You Know…? 26

Perfect Glasses for Your Face Choosing Your Frame 28

On the cover The model is wearing a FYSH UK frame designed by WestGroupe

10

16

28

www.oga-eyewear.ca

PhotoFusion® by ZEISS – the fast-reacting self-tinting lenses:• Comfortable vision indoors and outdoors.• 100% protection against harmful solar UV rays.

Ask your eye care professional about PhotoFusion lenses.

The moment your lenses adjust to light at the speed of life.PhotoFusion® by ZEISS.

// PERFORMANCE MADE BY ZEISS

100%Solar UVProtection


Interview

Montrealer Beverly Suliteanu is vice-president of product development at WestGroupe Optical, which was founded by her father, Rodney, in 1961. She is responsible for the FYSH UK, KLiiK denmark and EVATIK collections, in addition to famous brands such as Levi’s, Perry Ellis and Elizabeth Arden. What’s her objective? To create a variety of styles to meet the very personal tastes of people who wear glasses. She told us more about her goals in a recent interview.

Beverly By Jean-François VenneT O E A C H H I S O W N S T Y L E

11 Tmag

Interview

WestGroupe being your father’s company, you grew up in the optical industry. That must give you an interesting perspective on how the eyewear industry has evolved.Yes, it does. I find that the way people look at their eyewear has

changed. Glasses started out as a practical object. No one expected

anything of them aside from better vision. But this attitude has grown

into something more. Now people think of their frame as a fashion

accessory. In turn, our approach as eyewear designers has shifted. Since

2002, my brother, Michael, and I have pushed the company to focus

on fashion, in particular by creating the FYSH UK and KLiiK denmark

brands. I am personally greatly inspired by what fashion designers are

doing when I come up with styles for each of our collections.

You have many collections and brands under licence. How do they mesh?We think it’s important that our collections complement, rather than

compete, with each other. Each one targets a specific group of wearers.

The styles, prices and sizes vary from one collection to another. For

example, we created KLiiK denmark for wearers who have small faces

and who were looking for narrower frames, at a time when fashion was

producing very large frames. The KLiiK frames are unadorned; they

feature interesting colours that are never too flashy. That has become

this collection’s personality.

FYSH UK was created to meet the needs of women over 40. All the

frames in this collection can be fitted with progressive lenses. The

colours are vivid and fun. We play around with textures and ornaments

because we know that women tend to be daring and appreciate

originality. They want their eyewear to reflect their personality.

Men are more conservative?Absolutely! Particularly when it comes to colour. In fact, the FYSH UK

collection originally included frames for men. They liked the frames,

but preferred more subdued colours. Rather than alter the nature of the

collection, we came out with the EVATIK line. EVATIK frames are very

modern, though the colours are less vivid and more subtle than those

used in FYSH UK frames. That allows men to take a first step towards

a frame that is other than black, brown or silver!

EVATIK

FYSH UK

KLiiK denmark


Interview

You travel a great deal as part of your work. How do the tastes of Canadians differ from European or American tastes?Canadians are more adventurous than Americans but are more

conservative than Europeans. Within Canada, there are few

differences, whether between provinces or between cities and rural

towns. The only noticeable difference is that Quebeckers seem to

be more attracted to smaller frames, whereas people in the Prairies

prefer larger frames. And regardless of the location, we find a little

of everything. Choosing a frame remains a very personal decision.

What are the eyewear fashion trends this year?Colours are all the rage. In particular, you’ll see lots of turquoises,

greens and purples. And you’ll see the grays in the fall. Gold is

also in vogue, though in flatter, not too vibrant, tones. Texture, as

well, is very prominent, with many prints and patterns on frames.

When it comes to the materials used, acetate (plastic) continues

to be popular, though in smaller frames. About half of our frames

are made with acetate and the other half are crafted with metal.

Personally, I really like metal. It’s more workable, better for detailing,

adding colour, etc.

And what is the latest news from WestGroupe? We have expanded our product offering to include frames for kids,

with the launch of New Balance Kids and Hello Kitty. We really felt

the market needed this type of frame for children. You know, when

I was a kid, frames for children were fairly basic. Today, though, a

great deal of attention is paid to their design. It’s important. I don’t

want kids to feel embarrassed about wearing glasses. I want them

to be proud of their look and feel comfortable.

Colours are all the rage. In particular, you’ll see lots of

turquoises, greens and purples. And you’ll see the grays in the

fall. Gold is also in vogue, though in flatter, not too vibrant, tones.

FYSHUK.COM

MODEL F-3511

800.361.6220

hooked on life

18491_Westgroupe_Trade_Ads_Creative_2014_TMAG_FYSH_September_extra_Ad.indd 1 14-08-25 2:13 PM

Hello KittyModel: HK229

FYSH UKModel: F3524

EvatikModel: E9098

FYSHUK.COM

MODEL F-3511

800.361.6220

hooked on life

18491_Westgroupe_Trade_Ads_Creative_2014_TMAG_FYSH_September_extra_Ad.indd 1 14-08-25 2:13 PM


Product Information

FOR THE DEMANDS OF TODAY’S D IG ITAL WORLD

Digital Lenses DesignedMobile digital devices have conquered the

world at an extremely fast pace and pose

new challenges to the human eye. They have

become essential to our life, but the frequent

use of smart phones and tablets – they often

have lower resolution and contrast than

printed material and are also held closer

to the eyes – can lead to strained, tired or

dry eyes. Mobile digital devices increase the

workload of the ciliary muscles of the eye,

resulting in digital eye strain.

This information capsule is brought to you by ZEISS

If you experience tired or strained eyes at the end of the day or use mobile devices throughout the day, talk to your eye care

professional.

Symptoms of Digital Eye Strain• Blurred vision • Tired eyes

• Headaches • Dry eyes

• Fatigue • Neck strain

Digital lenses are specifically designed to meet the vision needs

of people in the 25 to 45 age range who are experiencing near

vision discomfort for the first time, regardless of whether they are

single vision wearers or not yet spectacle wearers. The problem is

widespread and up until now, there had been no all-day eyewear

solution designed for the unique needs of this specific group. Digital

lenses provide a wide, clear distance zone and comfortable near zone

for stress-free viewing of digital screens. They help users of digital

devices to see with a fresh, fit and focused vision all day long. Digital

lenses make tired eyes or a stiff neck a thing of the past.

Some Numbers• 85% of people say that mobile devices are a central part of their

everyday life

• 70% of eye care professionals’ patients suffer from digital eye strain

from daily mobile device use

The Benefits of Digital Lenses• Help your eyes to focus more easily

• Provide stress and strain-free viewing of digital screens throughout

the day

• Are ideal for all-day wear

• Bring relief from digital eye strain

The moment your eyes keep up with your digital life.ZEISS Digital Lens.

• Lets your eyes move easily between your digital world and the real world.• Provides relief from Digital Eye Strain all day, every day.

Using mobile devices? Ask your eye care professional about ZEISS Digital Lens.

// DIGITAL LIFESTYLE MADE BY ZEISS

NEW

Trends

17 Tmag

EssenceWinter

An overview of the fall-winter collections

LightecModel: 7548L

Trends


Trends

Ted BakerModel: B335

IzumiModel: OS-9190

19 Tmag

Trends

Vinyl FactoryModel: Cooper


Trends

Greg NormanModel: GN245

21 Tmag

Trends

InfaceModel: 8387

OrgreenModel: C528

OakleyModel: Ringer

Dolce GabbanaModel: 3188


Trends

Kate SpadeModel: Soliel

OxibisModel: KATZ

23 Tmag

Trends


Inspiration

For HerS T Y L E S

GOLD1 G-Star Sun Model: METAL BRANCO

ASPEN CHIC2 Nike Sun Model: 0877-203

CAPE3 Kate Spade Model: STEFFI

1

2

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25 Tmag

Inspiration

For HimS T Y L E S

GLAM SPORT1 Tom Ford Model: TF0347

HIPSTER2 Hugo Boss Model: 0595S

CHECK & TARTAN3 OGA Model: 72310

2

3

1


Eye Health

Did You Know…?THE GOLDEN RULES OF CONTACT LENS CARE

Contact lenses are often blamed for causing eye infections. However,

improper lens care practices are more likely responsible.

The case collects contaminants. It should therefore be cleaned every

day with solution, not water or soap, and replaced regularly. The

lenses should be rubbed with solution before being stored in a clean

case, in solution that has also been changed. The bathroom is the worst

place for picking up pathogens! Store it elsewhere.

Daily disposable contact lenses eliminate the need to clean and care for your lenses.

Your optometrist will tell you whether this option suits you based on your prescription.

DRY EYES

Stinging eyes, painful feeling of having dust in the eye, or

blurry vision… Dry eyes can result in damage to the surface

of the eye and the condition is increasingly widespread.

Risk factors include age, sex — women are more at risk,

particularly women receiving hormone replacement

therapy —, allergies and certain drugs. Working at a

computer or a poorly ventilated environment are also po-

tential causes. Some basic actions can help prevent dry

eyes: drinking water, increasing your omega 3 intake, and

using drops recommended by your eyecare professional.

HEADACHES AND EYE STRAIN

Screens are more than ever a part of our daily

lives. Office computers, tablets, smart phones…

The many hours spent using these devices causes

headaches and eye strain, which lead to blurry

vision. Pay attention to your posture and your read-

ing distance — which should be between 30 and

40 cm — and take breaks that last a few seconds

every hour. You can also get some glasses that are

specially designed for computer work or reading.

Talk to your eyecare professional about them.

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C H O O S I N G

Your Frame

Perfect Glasses for Your Face

Finding the right pair of glasses doesn’t just happen by

chance. You need to be armed with specific information

to correctly evaluate facial proportions, angles and

shapes, which then allows you to choose glasses that will

highlight the natural contours of your face.

And no one is better positioned to identify the shape of

your face (round, oval, square, or triangular), or to help

you choose a pair of glasses that will suit your face, than

your optician.

After discussing round faces in our last issue, let’s now

talk about square faces.

Softening Those Sharp AnglesWhile you can’t change the shape of your face, you can

certainly make it look as beautiful as possible by finding

glasses that look great on you.

While those lucky people with oval faces can get away

with wearing just about anything, those with square

faces, with their relatively high foreheads, straight chins

and strong jaw lines, need to find glasses that will soften

the sharp angles of their face.

Rounding Those Square LinesTo soften the sharp angles of a square face, you need

to juxtapose rounded, curvy and, ideally, finer frames

that will gently blend into the face. This means choosing

a round frame or, if you prefer a rectangular frame, one

without a pointed or overly square contour or made

of overly heavy materials. The idea is to go for frames

with softer, less prominent contours, like the models

suggested on the right-hand page.

Ask your optician

WHAT

GLASSES

LOOK BEST

ON YOU.

29 Tmag

Perfect Glasses for Your Face

Square Faces

Women’s Men’s

Choose a round frame to soften the sharp angle of your face.

F R A M E S F O R

Etnia BarcelonaModel: NARA

DilemModel: IFE44

JOOP!Model: 83186

KLiiK denmarkModel: K-521

NauticaModel: N8095

GucciModel: GG3654


Why Sunglasses

This information capsule is brought to you by ZEISS

A R E S O I M P O R T A N T I N W I N T E R

Product Information

When we think of winter, hat, gloves and

scarf come to mind. Few people think to add

sunglasses to that list. And yet, sunglasses

are as important in winter as they are during

the warmer months. That’s because UV rays

are much more dangerous in winter than

in summer. In summer, green surroundings

only reflect about 6% of light, whereas snow

reflects nearly 95% of light. Only sunglasses

with high-quality lenses provide effective

protection against eye inflammation or more

serious conditions, such as damage to the

retina caused by high levels of UV rays.

Things to Look Out for When Buying Sunglasses• The CE (Conformité Européenne) symbol. It guarantees that the

product provides at least the minimum standard level of protection,

that is to say 380 nm according to an EU (European Union) directive.

• Prescription lenses should ideally offer broad spectrum UV

protection above 380 nm. Only lenses with this level of protection

can filter out all dangerous UV waves.

• Sunglasses need to be sufficiently large and need to fit the size and

shape of your face to prevent light from entering the eyes from the

side or from above.

• The absorption factor (level of darkness) is important. It needs to

be sufficiently high and depends on personal preferences and other

factors which an eye care professional can help you with.

• Buy sunglasses at an eye care professional’s clinic. Sunglasses sold

by street vendors often bear forged quality marks, and can cause

health damage.

Choosing the Right ColourYou should avoid yellow, green and blue lenses in winter because

they offer insufficient protection (less than class 2 or category S2).

Buy grey or brown lenses (protection class 3 or category S3). For

extremely sensitive eyes or in cases where UV radiation levels are

extreme, higher protection lenses are available. However, they may

not be used for driving.

Beware of Blue LightA good pair of sunglasses should also offer adequate protection

against blue light that can cause damage to the macula, the point in

the eye where vision is at its sharpest.

If you aren’t sure how much blue light your sunglasses block out, you can ask an eye care

professional to test them for you.

The moment you can really enjoy the sunshine.ZEISS sun lenses.

• Reliable UV protection – especially in the winter.• Maximum colour and style personalization.

Ask your eye care professional about UV protection.

// SUN LENSES MADE BY ZEISS


References

PublisherM2L inc.

Editor-in-ChiefDanielle St-Jean

Contributing EditorsMathieu Paradis

Jean-François Venne

Production CoordinationBrigitte Lavigne

RevisionJosée Brisson

TranslationHélène Auclair

Tracy Pettit

Marc-André Séguin

Graphic DesignM2L inc.

AdvertisingChantal Desrochers

Marc M. Lavoie

PrintingGraphiscan inc.

Th

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Air Optix® Colors 35airoptix.com

BMW Eyewear 9aspexeyewear.com

Fendi 27fendi.com

FYSH UK 13fyshuk.com

HUGO BOSS 2 hugoboss.com

Lightec 34morel-france.com

Nike 5nikevision.com

Öga 7oga-eyewear.ca

Sasura 36sasura.net

ZEISS 4, 8, 15, 31zeiss.ca

ADVERTISERS

CONTEST

in prizes* to be won

$2,000

* Applicable on ophthalmic frames and sunwear.

Contest ends January 31, 2015.

Register online:

t-mag.co

Congratulations to the winners of the spring-summer 2014 edition!

Wendy Russo, DC Vision Centre, BCColleen Danchak, Walmart Visions, ABDiane Bastien Lachapelle, La Vue, QCYahir Martinez, Hakim Optical, ONDonna Weisgerber, Insight Vision Care, SKFernand Boissonneault, Clinique d’optométrie Louise Gagnon, QC

Denise McCray, Miramichi Optometry Clinic, NBRon Kantor, Clearview Clinic, ONGloria Barker, Dr. Arnold Brown, Optometrist, NBJulia Youlianova, Eastleigh Optical, BC

Enter for a chance to win one of ten

$200 gift-certificates* redeemable at your

eye care professional.

www.morel-france.com

Your eyes, your storyW W W . S A S U R A . N E T

M a d e i n I t a l y1.866.922.9208

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