for use with financial professionals only.from the perspective of financial advisors, our seamless...

“We stand ready to help guide you through your

next transition—and every transition after that.

Through the leadership and guidance of our regional

directors, we can help you build, optimize and realize

the value of your business so you can take it to the

next level. Wherever you are today, Cetera Advisor

Networks can meet you there and take you as far as

you want to go.”

Thomas B. Taylor, President

For use with financial professionals only.

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Founded

1983Headquarters

El Segundo, Calif.Advisors

2,300

Average Production*

$264,600Total Revenues

$600mAssets Under Management

$71b

Data as of 12/31/2015. Figures have been rounded. *Average production of advisors producing over $100,000 (1,011 advisors).For use with financial professionals only.

At Cetera® Advisor Networks, we realize that while you want to remain independent, you may not necessarily want to go it alone. Having the right team behind you is essential when pursuing your vision of success. That’s why our hallmark regional team structure, which combines national resources with local support, has proven to be the right choice for advisors like you. Our distinctive model empowers you with the benefits of a big firm but the culture of a smaller one. It’s why we are one of the nation’s largest and most successful independent broker-dealers.

Just as you guide your clients through every stage of life, we support the evolution of your business with a comprehensive plan, training, and dedicated personal attention. Our teams are led by regional directors who are seasoned entrepreneurs, experienced in mentoring and growing talent. This means that wherever you are in your career, from day one to succession, you can draw on the firsthand experience of someone who has overcome the challenges you’re facing—and is ready to help you do the same.

We thoroughly understand the life cycle of a financial advisor’s business, and can help maximize the value in yours. Whether you want to run your business more efficiently, reach larger or more sophisticated clients, or simply spend more time doing the work that you love, Cetera Advisor Networks can help you meet the demands of today while building a plan for tomorrow.

Your Success Is a Team Effort


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Growing and protecting wealth requires sophisticated financial solutions backed by a wide range of services. Our advisory platform, My Advice Architect,™ part of the Advice Architect Ecosystem,™ addresses the complex needs of affluent and high-net-worth investors. This infrastructure is supported by specialists with expertise in asset management, advisory consulting, research, retirement planning, insurance, and advanced tax and legal services. The right combination of technology and consultation ensures your firm is positioned to offer trusted, unbiased wealth management advice.

Wealth Management

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WEALTH MANAGEMENT

Tower SquareAccess exclusive investment research through Tower Square Investment Management.® It provides you with tools and insights to help your clients pursue their goals and carefully manage risk. From thought leadership on the latest detailed market information to investment perspectives and more, Tower Square’s outstanding resources deliver sound investment advice. You’ll benefit from:

• In-depth market perspectives • Timely economic insights • Asset allocation guidance • Money manager recommendations • Model portfolios • Performance monitoring tools Enhance how you address investor needs with sophisticated research supporting your ideas and planning.

Advisory ConsultingTransitioning to fee-based business and want to obtain necessary securities registrations? Maybe you’re looking to grow revenue with the right service offering. We can help package and communicate your approach. Our wealth management consultants are seasoned professionals who can help you design and refine your plan. They will profile your book of business, help you uncover new ideas to reach existing and prospective clients, and provide support from discovery through point of sale.

We sponsor and operate a complete spectrum of advisory solutions, from turnkey wrap programs to separately managed accounts (SMAs) to advisor-directed programs. An open-architecture approach offers you flexibility while making available the best and brightest investment strategists and institutional money managers.


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Retirement ServicesWhile the retirement plan world can sometimes seem confusing and challenging, we want it to be easy and profitable for you. Whether you are new to retirement plans or have years of experience in this trillion-dollar marketplace, you’ll benefit from our online resources offering the latest industry insights, best practices, and strategies, as well as be able to tap into a team of retirement practice consultants dedicated to helping you and your clients.

Solutions may include business or individual retirement plans, plans that identify and implement risk-averse asset management strategies, or plans that address asset protection, estate planning and more. Access a full menu of defined contribution and defined benefit plans, including traditional and Roth IRAs, 401(k) plans, profit-sharing plans, and much more.

Our affiliated third-party administrator specializes in advanced plan design and administration, working with you to craft customized retirement solutions that can be integrated into a comprehensive wealth management offering for each individual client.

Insurance ServicesBeyond basic risk management, clients are often unaware of the importance or possibilities that insurance solutions can provide. Insurance can protect their most valuable assets and mitigate the risk of unexpected events. You'll be able to offer an extensive scope of risk management solutions that can help you protect and grow your clients' assets. Through our firm, you'll be able to leverage basic insurance such as life, disability and long-term-care products, as well as insurance-based wealth solutions like qualified plans, estate planning and annuity products.

WEALTH MANAGEMENT

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WEALTH MANAGEMENT

Manage Portfolios EfficientlyA cutting-edge advisory platform streamlines your business

Take On Complex CasesLegal and tax professionals help deliver sophisticated solutions

Consult with ExpertsGuidance on sales, portfolio construction, marketing and more

Expand Your Business ModelSharpen your skills with progressive training opportunities

Your Complete Wealth Solutions

Advanced PlanningClients are more frequently seeking advice that goes beyond the scope of traditional investment management. If you can provide this guidance, you gain a valuable differentiator. Helping you provide the best service possible to your clients, the Advanced Planning Group is a dedicated team of highly credentialed legal and tax professionals focused on providing advice on more sophisticated issues such as:

• Emerging legislation and tax code changes • Wealth transfer and estates • Retirement and distributions • Business and succession planning • Stock options • Life insurance

You’ll have direct access to this team of seasoned specialists and can rely on them to help you navigate complex cases.


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Reaching an optimal level of performance and higher levels of profitability for your business requires access to deep industry knowledge, innovative ideas and the right partner. Business owners are faced with tough decisions. That’s why we offer you a dedicated consultant and partner for hands-on support through each phase of your business growth.

Creating a business plan allows you to establish a strategy and allocate resources according to your priorities. A defined strategy results in specific objectives and measurable actions for your team. It aligns current staff and helps new employees or advisors get up and running quickly. Our experienced consultants help you develop your plan, monitor progress systematically in Pentameter,® our award-winning* practice management tool, and help you refine and adjust your plan as your practice evolves.

*Pentameter was recognized as the best Practice Management resource at the 2015 WealthManagement.com Industry Awards.

Business Development

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BUSINESS DEVELOPMENT

Team and Business AcquisitionsExperience is a major advantage when purchasing a practice or recruiting new advisors. Our acquisition program builds on years of experience, drawing on true partnerships and strong plan execution to make each purchase a success. Financing is available for qualified opportunities. As you expand your team, we offer hiring assistance, training, compensation guidance and interview tips. Our consultants look out for your investment in human capital.

Continuity and Succession PlanningEquity management should be at the forefront of every business decision. Managing business equity includes continuity and succession planning. The services and resources we offer ensure your clients and family are protected in the event the unexpected occurs. Plus, we help you realize maximum value at the point of sale or your exit from the business.

Business PlanningWe know that as the CEO of an independent business, you must be equipped to make objective, strategic decisions about the key elements of your practice. Combined with one-on-one support from dedicated business consultants and subject matter experts, our Pentameter tool helps you diagnose and assess the progress of your practice across five critical measures of success. It will help you build a business plan to reach your goals, and implement tools and strategies to make your business more profitable.

Practice OptimizationBalancing the right technology can transform the day-to-day operations of your practice. Knowing not only how but when to introduce applications and systems to streamline your practice is something our consultants are passionate about. They ensure you and your team are able to efficiently deliver solutions to your clients.


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Marketing


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The right marketing blend has the power to influence client satisfaction, inspire prospects, create efficiency in your communications and grow a loyal client base. Regardless of business size or marketing budget, we help you shape and execute a plan to share your story and promote the unique value of your firm.

You’ll be able to set your firm apart with access to our dedicated team of consultants and marketing platforms custom built for financial advisors. We cover everything from the essentials like email, printing and targeted campaigns to sophisticated solutions, such as a full social media strategy or custom mobile application.

MARKETING

Marketing ConsultingA strategic approach to marketing rests on the foundation of a marketing plan that is actionable, measurable and meets your specific goals. We’ll align you with the right consultants who will work with you to ensure your brand is top of mind with your target audience, as well as offer support in:

• Establishing a solid digital presence, from your website, to social media, to SEO • Branding and design direction • Client and prospect communications, events and promotions • Observance of the latest trends and best practices of successful advisors • Training and consulting to help you create and execute a marketing plan

Connect2Clients®—Your Marketing Command CenterThe Connect2Clients (C2C) platform enables you to develop and manage ongoing campaigns for current and prospective clients on a personalized basis. C2C targets multiple digital channels, including email, websites, mobile apps and social media. The platform provides a wide array of compliance-approved and timely content across a broad range of categories, from market commentary articles to email birthday cards. You can choose the types of content you want clients to receive, delivery methods, number of recipients, frequency of contact, campaign duration and other parameters—all from the integrated C2C portal.

Print OnDemandLeave a lasting impression with print marketing. Print OnDemand lets you design and order high-quality print materials to professionally promote your firm and brand. Choose from a library of customizable business cards, brochures, promotional items and more. For added convenience, the platform automatically routes all orders to compliance for efficient approvals.


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Meet the future of practice efficiency, productivity and profitability. Our innovative solutions are designed to provide maximum flexibility in the way you run your independent practice. Created from the perspective of financial advisors, our seamless technology workstation, SmartWorks,® can increase your productivity and streamline your workflow and operations—all in our paperless office system.

Technology


TECHNOLOGY

SmartWorks®A fully integrated, online technology hub and advisor workstation, SmartWorks is a one-stop shop for everything you need to manage your business. It allows you to access accounts, place trades, retrieve client notes, view current account data, access market intelligence, and review performance through multilevel reporting capabilities. It offers single sign-on and seamless integration of client and account data, market information, wealth and performance reporting, and industry intelligence.

Complete SolutionsAccess systems and applications to run your practice effectively, including:

• The MoneyGuide suite of tools at no additional cost, with MoneyGuideBroker to help determine client suitability, or the award-winning MoneyGuidePro for financial planning

• Contact segmentation capabilities to support marketing • Powerful portfolio management capabilities, including trading and rebalancing across multiple

accounts through My Advice Architect • Industry-leading reporting and analysis tools, including Morningstar® Advisor WorkstationSM

• Office setup tools and streamlined account opening • Access to a wealth of online resources, from marketing templates to professional development

programs

Advanced technology requires proper maintenance, training and tips for incorporating enhanced features. That’s why we offer both in-person and online training to you and your staff so you can maximize your business impact with the right implementation and leverage solutions to their full potential.


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Business growth goes hand in hand with professional growth. Our regional and national programs give you direct access to our senior executives, strategic partners, and some of the top minds in the industry. You will also tap into the experience and support of those with a unique perspective on your practice—your peers.

ProfessionalDevelopment


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PROFESSIONAL DEVELOPMENT

National ConferenceOur annual conference features best practices from peers and industry experts, information on trends in the industry, sales and marketing ideas, new technology tools and compliance training and updates. It also provides you with opportunities to learn new approaches through general sessions and productive breakouts, as well as to connect and collaborate with your industry colleagues through various networking events.

Training and EducationFrom regional meetings designed for financial advisors at all levels of professional development to events that provide networking opportunities, we provide a multitude of resources to develop the evolution of your business.

• Administrative Professional Training: In-person workshops, live webinars, and on-demand courses that focus on efficiently conducting day-to-day business.

• SmartWorks Learning Center: 24/7 access to more than 200 learning modules covering such topics as how to process business and use our technology.

• Topical Calls and Webcasts: Targeted workshops and training on specific business solutions, such as marketing, operations and supervision.

• OSJ Training: Regular conference calls and education sessions that provide our office of supervisory jurisdiction (OSJ) managers with the tools, resources and education they need to be successful.

Wealth Management UniversityThis specialized curriculum is designed to develop advanced wealth management skills through a series of classes with top industry educators. Training covers multiple disciplines: wealth management, business planning, practice differentiation and marketing. You have the opportunity to achieve advanced certifications and focus on improving your ability to serve clients and grow your business.

Wealth Management University designations include: • Certified Wealth Strategist® • Certified Retirement Counselor® • Accredited Investment Fiduciary®

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Our unique combination of industry-leading national resources and regional support help streamline your day, giving you freedom to spend more of your time the way you want. One call to our Resource Center gives you direct access to a team of experienced professionals who can answer nearly any question immediately, and are empowered to own more complex concerns through resolution. Additional 24/7 online resources ensure your workday only has to end when you want it to.

Whether you’re looking to cultivate a growing practice or refine and expand an established one, Cetera Advisor Networks can help you achieve your vision for your future.


Join Us

JOIN US

Transition ExperienceStarting from the day you decide to join Cetera Advisor Networks, we provide you with a level of service that reinforces the wisdom of your decision. Our dedicated Transitions team will customize the process around you and your clients, with a focus on minimizing, if not eliminating, any disruption to your business. To help ensure your transition is worry-free, we provide a 90-in-90 Transition Plan that focuses on transferring 90% of your accounts in 90 days with minimal disruption and stress. By tapping into our wide network of professionals across a broad range of disciplines, our Transitions team can help you define your objectives, examine your current structure, propose alternatives and help you implement change. We will customize your plans so that they fit your needs, goals and business model. When you’re ready to make your move, we’ll help ensure the process is a smooth and successful one.

Realize the Full Potential of a Relationship with Cetera Advisor NetworksWe respect your need to remain independent. But it doesn’t mean you have to go it alone. For more than a quarter century, Cetera Advisor Networks has served advisors like you who appreciate both the benefits and resources of our large independent broker-dealer combined with the expertise of our regional team support. From the developing advisor in search of new clients to the seasoned professional looking for a successor, we will help you create an effective plan to guide you through your next steps to take you as far as you want to go.


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Your success is a team effort.

Cetera Advisor Networks LLCMember FINRA/SIPC

200 N. Sepulveda Blvd., Suite 1300El Segundo, CA 90245

800.879.8100ceteraadvisornetworks.com

For use with financial professionals only.© 2017 Cetera® Advisor Networks LLC 17-0415 06/17 CER-BRO-CAN-REC-ORVW

for use with financial professionals only.from the perspective of financial advisors, our seamless...

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