FOR THOSE WHO Expect the Best

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Brand Guidelines This document defines guidelines for the visual identity and messaging that support Revanesse® VersaTM. These guidelines are a resource for employees and partners, to ensure that our visual identity and core messaging is clear and consistent. This document serves as a resource for:

WHAT TO DO (AND WHAT NOT TO DO)This document illustrates the visual elements of the brand, including its logo, type, and design elements and explains the best ways to use them. You will also find useful information on copy tone of voice and safety guidelines. For more guidance on text content, please review our Core Messaging document.

PUTTING THE IDENTITY IN CONTEXTThese guidelines also contain several examples of visual identity applications as a point of reference, to demonstrate how the logo, mark, and other visual assets can be put to work in marketing print and digital applications.

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Table of ContentsLOGOS p. 04

COLORS p. 22

TYPOGRAPHY p. 24

BRAND ELEMENTS p. 26

BRAND VOICE p. 28

BRAND IMAGERY p. 30

IMPORTANT SAFETY INFORMATION p. 33

EXAMPLES p. 36

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Logos

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Selecting the Correct LogoThere are three different logos that are associated with the Revanesse® VersaTM brand. Here is an outline of when to use each:

PROLLENIUM® ELITEThe Prollenium® Elite name and logo is used when you are creating materials that refer to the Prollenium® US rewards program which includes rewards on the Revanesse® VersaTM product.

PROLLENIUM® USThe Prollenium® US name and logo should be used whenever you are referring to the company that designed, manufactures and distributes Revanesse® VersaTM.

REVANESSE® VERSATM

The Revanesse® VersaTM name and logo should be used whenever you are referring directly to our hyaluronic acid dermal filler.

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Revanesse® VersaTM FormatsThere are two different formats available for the Revanesse® VersaTM logo. Here is an outline of when to use each:

HORIZONTALThe horizontal format is the preferred format for the logo.

STACKEDThe stacked format can be used as an alternative in pieces where horizontal space is limited.

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Prollenium® US FormatsThere Prollenium® US logo has only one format option:

The horizontal format is only approved format for this logo.

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Prollenium® Elite FormatsThere are two different formats available for the Prollenium® Elite logo. Here is an outline of when to use each:

HORIZONTALThe horizontal format is the preferred format for the logo.

STACKEDThe stacked format can be used as an alternative in pieces where horizontal space is limited.

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Revanesse® VersaTM ColorsThe Revanesse® VersaTM logo can be used in black or white. Please choose the version that is most legible on your background.

BLACKUse the black logo on lighter colored backgrounds for legibility.

WHITEUse the white logo on dark colored backgrounds for legibility.

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Prollenium® US ColorsThe Prollenium® EliteTM logo can be used in positive or negative form. Please choose the version that is most legible on your background.

POSITIVEUse the positive reading logo on lighter colored backgrounds for legibility.

NEGATIVEUse the negative logo on dark colored backgrounds for legibility.

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Prollenium® US ColorsIn single color printing applications, the Prollenium® EliteTM logo can be used in solid black or solid white. Whenever the color format can be used, it should take priority over these single color options. Please choose the version that is most legible on your background.

BLACKUse the black logo on lighter colored backgrounds for legibility.

WHITEUse the white logo on dark colored backgrounds for legibility.

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Prollenium® Elite ColorsThe Prollenium® EliteTM logo can be used in positive or negative form. Whenever the color format can be used, it should take priority over these single color options. Please choose the version that is most legible on your background.

POSITIVEUse the positive reading logo on lighter colored backgrounds for legibility.

NEGATIVEUse the negative logo on dark colored backgrounds for legibility.

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Prollenium® Elite ColorsIn single color printing applications, the Prollenium® EliteTM logo can be used in solid black or solid white. Please choose the version that is most legible on your background.

BLACKUse the black logo on lighter colored backgrounds for legibility.

WHITEUse the white logo on dark colored backgrounds for legibility.

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Revanesse® VersaTM Clear SpaceUse the height of the logo as a guideline to create a minimum of clear space around the mark. Keeping pieces simple and uncluttered with more than minimum clear space is always preferable.

HORIZONTALThe cap height of the “R” should be used for minimum clear space guides.

STACKEDThe cap height of the “V” should be used for minimum clear space guides.

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Use the height of the “O” in Prollenium for minimum clear space guides

Prollenium® US Clear SpaceUse the height of the logo as a guideline to create a minimum of clear space around the mark. Keeping pieces simple and uncluttered with more than minimum clear space is always preferable.

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Prollenium® Elite Clear SpaceUse the height of the logo as a guideline to create a minimum of clear space around the mark. Keeping pieces simple and uncluttered with more than minimum clear space is always preferable.

HORIZONTALThe cap height of the “O” should be used for minimum clear space guides.

STACKEDThe cap height of the “O” should be used for minimum clear space guides.

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ConsiderationsEnsure that the logos are never distorted and are always scaled proportionately.

Correct:

Incorrect:

Correct:

Incorrect:

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ConsiderationsEnsure that the logos are never distorted and are always scaled proportionately.

Correct:

Incorrect:

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ConsiderationsEnsure that the logos are never distorted and are always scaled proportionately.

Correct:

Incorrect:

Correct:

Incorrect:

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Correct: Incorrect:

ConsiderationsThe Revanesse® VersaTM logo will ideally always either be black or white. Never print the logo in a different color or colorize separate elements of the logo.

The Prollenium® US and the Prollenium® Elite logos should always be used in the color format when it is technically possible. If printing a single color piece, the single color versions can be used. Never change the colors within the logo or colorize them differently than the supplied files.

Correct: Incorrect:

Incorrect:Correct:

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ConsiderationsUse common sense when placing the logo in a design. While it is acceptable to use the logo over color backgrounds, patterns and images, be sure to make choices that present the logo in a legible and clear fashion. Avoid placing the logo directly over high contrast designs and backgrounds.

Not enough contrast:

Competing background

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Colors

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Brand ColorsBlack and white are the primary colors for the Revanesse® VersaTM brand. You may consider using subtle gradient techniques in backgrounds where you are hoping to add a level of dimension to the artwork.

Black

C:0 M:0 Y:0 K:100

White

C:0 M:0 Y:0 K:0

Grey Gradient

C:0 M:0 Y:0 K:20 C:0 M:0 Y:0 K:0

Black Gradient

C:0 M:0 Y:0 K:100 C:0 M:0 Y:0 K:75

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Typography

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Brand FontsThe following fonts should be used in all Revanesse® VersaTM communications. They are free, open source fonts available at https://fonts.google.com/. The fonts are available cross-platform, for digital and printed communications.

HeadlinesSUBHEADLINESLorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla nec iaculis lectus. Suspendisse commodo eros in libero rutrum, non vulputate lectus ornare. Phasellus eget interdum tortor. Cras aliquet interdum nulla, sit amet maximus justo lobortis in. Vivamus justo augue.

CALL TO ACTION

Playfair Display ItalicThe Playfair Display typeface with initial caps should be used for headlines where possible.

PLAYFAIR DISPLAY REGULARThe Playfair Display typeface in the regular weight should be used in all caps for subheadlines.

Nunito Sans LightNunito Sans in the light weight is used for body copy fonts. Please ensure that there is adequate kerning and line spacing to ensure legibility.

POPPINS LIGHTThe Poppins Light font can be used for secondary information that needs to stand out. Setting this in all caps will help ensure it stands apart from other information. Call to action text, or pull quotes are examples of content that might be effective in this font.

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Brand Elements

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Brand ElementsThe following brand elements can be used in designs to help add structure and hierarchy to messaging.

Thin borders can be used to frame important content and create focus.

FOR THOSE

WHO

Expect the Best

Thin vertical rules can be used to create emphasis within a headline or phrase.

FOR THOSE

WHO

Expect the Best

A rectangular “label” design can be used to give headlines emphasis.

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Brand Voice

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Brand Voice

DO DON’TUSE THE FULL BRAND & PRODUCT NAME FOR THE FIRST MENTION:

Revanesse® VersaTM is a multi-purpose dermal filler. VersaTM leverages state of the art production methods.

DON’T SOLELY USE THE PRODUCT NAME WITHOUT EXPRESSING THE BRAND:

VersaTM is a multi-purpose dermal filler. VersaTM leverages state of the art production methods.

ILLUSTRATE OUR EXPERIENCE:

Now available in the US, Revanesse® VersaTM is based on a tried and tested formula that has been used globally since 2002.

DON’T DESCRIBE THE BRAND AS ‘NEW:

Revanesse® VersaTM is a new dermal filler in the US market.

UNDERSTAND THE TREATMENT IS SOMETHING OUR PATIENTS “WANT”.SPEAK WITH A POSITIVE OUTLOOK:

Love how you look.For those who want to shine inside & out.Age is just a number.

DON’T POSITION THE TREATMENT IS NOT SOMETHING OUR PATIENTS “NEED”.DON’T USE NEGATIVE PHRASING:

Improve your appearance.Restore your confidence.Hide your true age.

BE SPECIFIC:

Since Revanesse® VersaTM is balanced with the water content of natural skin, the treatment is optimized for accurate results.

Revanesse® VersaTM is meticulously tested in-house with each and every syringe individually inspected for safety and efficacy.

DON’T MAKE VAGUE OR UNSUBSTANTIATED CLAIMS:

Revanesse® VersaTM is the ultimate filler for treatment accuracy.

Revanesse® VersaTM is manufactured with strict quality guidelines.

COPY SHOULD BE ACCESSIBLE AND BENEFIT DRIVEN:

Revanesse® VersaTM uses advanced manufacturing techniques to ensure that our particles are spherical and uniform. This allows the formula to be more easily accepted by the body, reducing swelling and providing added longevity. Our Verbena is perfectly crisp with a snap of citrus.

NOT SCIENTIFIC AND OBTUSE:

Our product uses wet-milling to achieve a high degree of spherical particle shape and uniformity, compared to other HA dermal fillers.

The Revanesse® VersaTM customer is well-informed, proactive and capable with a strong sense of self. The treatment is designed to enhance her looks with natural results. The choice to get a Revanesse Versa treatment is a choice to invest in one’s confidence and happiness.

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Brand Imagery

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Brand ImageryProllenium US is pleased to provide brand image assets for our providers and the press. These images can be used to promote your business or enhance the visual look of your article. Our imagery should always be used as provided and should not be cropped or distorted.

Correct: Incorrect:

Incorrect:

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Brand ImageryIf you need to use stock photography to accompany your advertisement, promotion or article, please bear in mind the following guidelines when selecting your imagery:

USE LIFESTYLE IMAGERY The image should represent the consumer and her lifestyle. Be sure that wardrobe, location and activity are well matched to your customer.

USE CANDID SHOTS Avoid overly posed imagery with the subject looking directly at the camera. Opt for “slice of life” photos that show the emotional benefits the product provides.

USE AGE APPROPRIATE MODELS Our patients are primarily in the age range of late 30’s - mid 60’s. Avoid using images of people who are much younger or older than this range.

ILLUSTRATE OUR BENEFIT Ensure that the images you choose doesn’t show signs of aging that the treatment could address. If just showing one model image, we want to represent an “after” look.

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Important Safety Information

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Important Safety Information

CLAIM SAFETY

Revanesse® VersaTM is based on a formula that has been sold worldwide since 2011 and just recently received FDA approval in the US. The original formula has sold over 1 million syringes with zero reported instances of nodules or granulomas. REVANESSE® VERSA™ QUALITY IS THE PRODUCT OF UNYIELDING RESEARCH AND DEVELOPMENT, RESULTING IN A PROPRIETARY FORMULA WHICH HAS BEEN DEMONSTRATED TO BE BOTH SAFE AND EFFECTIVE.

The most common side effects include: bruising, redness, swelling, pain, and itching.

Our North American factory uses a proprietary, small-batch manufacturing process, that results in a spherical and uniform particle which provides optimal smoothness and volume. The particle is easily accepted by the body and was shown to produce less swelling in a recent clinical study. REVANESSE® VERSA™ HAS BEEN ENGINEERED THROUGHOUT ITS PRODUCT REALIZATION CYCLE BY TEAMS OF PHYSICIANS, CHEMISTS AND ENGINEERS. THE RESULT IS A DERMAL FILLER OF OUTSTANDING QUALITY.

Injection site swelling (47.2% [77/163] with Revanesse® VersaTM, 71.2% [116/163] with Comparator)

Revanesse® VersaTM is formulated to be balanced with the water content of natural skin. This means the treatment doesn’t release or absorb surrounding water and minimizes concern of over or under treatment. OUR FORMULA HAS BEEN SCIENTIFICALLY OPTIMIZED TO PRODUCE REMARKABLE TREATMENT OUTCOMES.

Swelling: Swelling is expected and may take several days to a week to resolve. It is unusual but medical treatment may be necessary if swelling is slow to resolve.

Please ensure adherence to the approved Prollenium® Medical marketing guidelines when preparing promotional materials related to Revanesse® Versa™. Selected examples of acceptable advertising claims appear below:

Please see the full Important Safety Information statement on the following pages.

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Important Safety InformationIMPORTANT SAFETY INFORMATIONWhat is Revanesse Versa?

Revanesse Versa is hyaluronic acid dermal filler. Hyaluronic acid is a naturally occurring substance that is found within the body. It may be produced by bacteria and purified for use as injectable soft tissue filler in order to correct the appearance of facial wrinkles and creases, (nasolabial folds). The product is approved for use in the U.S. by the Food and Drug Administration for the cosmetic treatment of facial wrinkles and creases.Are there any warnings I should be aware of?

If you have an adverse inflammatory reaction, such as redness, pain and swelling that persist for one week or more after treatment with Revanesse Versa, you should report this immediately to your doctor. If you are under the age of 22 you should not be treated with Revanesse Versa.Warning: One of the risks with using this product is unintentional injection into a blood vessel. The chances of this happening are very small, but if it does happen, the complications can be serious, and may be permanent. These complications, which have been reported for facial injections, can include vision abnormalities, blindness, stroke, temporary scabs, or permanent scarring of the skin. If you have changes in your vision, signs of a stroke (including sudden difficulty speaking, numbness or weakness in your face, arms, or legs, difficulty walking, face drooping, severe headache, dizziness, or confusion), white appearance of the skin, or unusual pain during or shortly after treatment, you should notify your health care practitioner immediately.Are there any reasons why I should not (contraindications) receive the Revanesse Versa injection?

You should not be treated with Revanesse Versa if you: are pregnant or breastfeeding, as the safety of these products for use during pregnancy, or in women who are breastfeeding, has not been studied• have a history of hypertrophic scarring or keloid formation• have evidence of scars at the intended treatment sites• have acne and / or other inflammatory diseases of the skin,

such as rosacea, seborrheic dermatitis, and psoriasis,• have allergic history including:

severe allergic reactions (anaphylaxis),heightened immune responses to common allergens,

especially inhaled allergens and food allergens (atopy),allergy to natural rubber latex,allergy to hyaluronic acid products,Streptococcal proteins or have plans to undergo administration of graded doses of allergens (desensitization therapy) during treatment with Revanesse Versa.

• have acute or chronic skin disease, such as seborrheic dermatitis or rosacea, in or near the injection sites, or any infection or unhealed wound of the face

• are under concomitant anticoagulant therapy, antiplatelet therapy, or have a history of bleeding disorders, clotting disorders such as hemophilia or connective tissue disorders such as systemic lupus erythematosus

You should never use Revanesse Versa in conjunction with a laser, intense pulsed light, chemical peeling or dermabrasion treatments, or with Over-the-counter (OTC) wrinkle products or prescription wrinkle treatments within 4 weeks (28 days) prior to treatment, as there is a possible risk of inflammation at the treatment site if these procedures are performed before treatment.What are the risks?

• Bleeding and Bruising: Bleeding is usually minimal and resolves within a few minutes. It is possible to have a bleeding episode from the injection of the local anesthesia or filler that requires treatment, but it is unusual. Bruising in the area is also an expected reaction and can take up to a week to resolve.

• Swelling: Swelling is also expected and may take several days to a week to resolve. It is unusual but medical treatment may be necessary if swelling is slow to resolve.

• Pain: Some discomfort is expected with injections but usually lasts less than a day.

Other risks that are less likely, but may occur, include the following: Acne-like skin eruptions, Skin sensitivity (rash, itching, tenderness), Skin infection, Damage to nerves or blood vessels, Skin lumpiness, Scarring, Skin necrosis (death of the skin), Hyperpigmentation (darkening of the skin), Reactivation of herpes infection (blisters or skin sores).As with using any dermal filler, there is a risk of allergic reaction. If you have a very serious allergic reaction (anaphylactic shock) you may require emergency medical help and be at risk of death. Some symptoms of allergic reactions are: a rash, having

a hard time breathing, wheezing when you breathe, sudden drop in blood pressure, swelling of the face, fast pulse, sweating, dizziness or fainting, inability to breathe without assistance, a feeling of dread.One of the risks with using this product is unintentional injection into a blood vessel. The chances of this happening are very small, but if it does happen, the complications can be serious, and may be permanent. These complications, which have been reported for facial injections, can include vision abnormalities or blindness.Side Effects:

Ask your doctor if you have questions about any of the side effects, and please tell your doctor or your doctor’s staff right away if you have any side effects. Please tell them if you have any other problems with your health or the way you feel, whether or not you think these problems are related to the products.The most common side effects include: bruising, redness, swelling, pain, and itching.You should seek immediate medical attention if you develop symptoms such as unusual pain, vision changes, a white appearance of skin near the injection site (blanching) or any other unexpected symptoms. While rare, unexpected symptoms include unusual pain, vision changes, or any signs of a stroke (including sudden difficulty speaking, numbness or weakness in your face, arms, or legs, difficulty walking, visual changes, face drooping, severe headache, dizziness, or confusion) during or shortly after the procedure.Rare, but serious risks, of dermal fillers include: scarring, blurred vision, partial vision loss, and blindness if the dermal filler is inadvertently injected into a blood vessel. In occasionally rare cases, there have been reports of unintentional injection of the product into a blood vessel with dermal filler products. It is recommended that doctors take care to avoid injection into blood vessels (especially around the forehead, nose and eye area) for these reasons, allergic reaction that may lead to a severe reaction (anaphylactic shock) that requires emergency medical help.Patient Assistance Information:

If you have further questions, please contact: Prollenium Medical Technologies, Inc. 1-866-353-3015 or +1-905-508-1469 (internationally) 9 AM and 5 PM EST Monday through Friday.

For more information about Revanesse Versa, please see the Directions for Use or speak to your health care provider.

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Examples

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Examples of Marketing MaterialsThe examples included here include excerpts of marketing materials that have been created for the brand. They can be referred to as “best practice” examples of layout and messaging.

Website:

Tradeshow Banner:

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Examples of Marketing Materials

Brochure:

Social Media Images:

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Questions?If you have any questions regarding the brand guidelines or need assistance with visual assets, please contact Bill Gildhaus, Prollenium® US, Marketing Manager.

BILL GILDHAUS Prollenium® US, Marketing Manager bill@prolleniumus.com 919.987.1858

Thank you for your interest in Revanesse® VersaTM.

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