for the opportunity

To our clients

Homes are lifetime investments coupled with strong

personal ties. The selling of a home ranks among our clients'

most important experiences and we approach our task with

sensitivity, concern and professional competence.

Over and over, we at RE/MAX® find that our policy of

conducting a diligently prepared market analysis of the

property and reviewing it in detail with the owner reduces the

time spent on trial and error and leads to a faster sale, at a

better price and with less inconvenience to you, our seller.

Thank you for this opportunity.

Our presentation is a measure of the quality of service which

you can expect from us until your home is sold.

It is another reason why RE/MAX® stands

"Above the Crowd®"RE/

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Exclusive marketing

proposal

Mr. & Mrs. John and Jane Smith

1234 Main Street

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Our mutual objective is

to…

1. Sell your home

2. At the highest possible price &

favorable terms

3. With the least inconvenience

To do this we will be working as a team.

Communication and cooperation ensures a

successful sale.

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Selling your home

We need to expose your home to all

qualified buyers looking in your

neighborhood & price range.

How do buyers search for homes?

• Themselves

• Friends

• Real estate agent

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Selling your home

How do buyers find the home

they purchase?

38% the Internet

37% real estate agent

11% yard sign

6% friend

4% home builder

3% sellers, magazines

2010 NAR Survey of Home Buyers and Sellers

MarketingStrategies to gain exposure for your

home

Exposure to buyers

Where Do Buyers Come From?

Internet 90%+

Advertising To Area Agents 6%

Sign and other 4%

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Exposure to buyers on

multiple websites

38% of homes purchased buyers found on

the Internet

Showmethetriangle.comrealtor.com

remax.com global.remax.com

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Exposure to buyers on

multiple websites

38% of homes purchased buyers found on

the Internet

And over 50 other High Traffic sites

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Exposure to real estate

agents

95% of homes sold on the open

market are sold by REALTORS®

37% of homes purchased, buyers found through

REALTORS®

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Exposure to neighbors /

friends

efer to a friend17% of homes purchased, buyers found due

to signs and friends

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Exposure to RE/MAX® agents

No one in the world sells more real estate

than RE/MAX®RE/

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RE/MAX® has the tools to attract buyers

Our advertising drives buyers to our

website where they will find your home

Advertising attracts

buyers

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RE/MAX® promotion

attracts buyers

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over 1900 customized products

available to market your home to

the right buyers.

Professional tools to

feature your home

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Professional tools to

market your home

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Professional marketing for

your home

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in today’s global economy, a buyer

may come from anywhere

Exposure to a worldwide

audience

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Exposure to buyers from

around the world

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Exposure to luxury home

buyers

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Exposure to commercial

buyers

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More national

advertising

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PricingGetting the price right

Pricing right at the beginning

results in

Higher offers

Less inconvenience

A more timely sale

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Buyers are looking for

maximum value

What determines value?• Market conditions

• Competition

• Location

• Size

• Amenities

• Condition

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Pricing

The role of a real estate

agent in pricing

The market determines value.

I will show you a range of prices being

paid for homes in your area.

Together, we determine the asking

price.

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Pricing

The role of market

conditions in pricing

Are we in a buyer’s or seller’s market?

Are prices going up or down?

How will either impact my plans?

How many homes like mine are

currently for sale and what is their

impact?

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