MARKET, REGULATORY & ECONOMIC ADVICE

For the EU food & beverage sector

• better understand market needs and trends,

• verify their brand and product positioning among consumers,

• anticipate potential regulatory change and respond effectively to requirements,

• register of agribusiness and food products,

• define strategies to increase market share & enter new markets,

• reduce costs and increase traceability of their supply chains.

Strategic choices are driven by new and changing requirements at EU and national level, such as traceability, country of origin, public health & food safety, environmental regulation, corporate social responsibility, taxation, etc.

Retailers and distributors have changed their business models in response to growing competition and rising input prices. Private labels, changing relationships with producers, branding and loyalty strategies to expand into higher value markets are examples of strategic responses to economic pressure.

As end consumers become better informed, thanks in part to the internet, their expectations about product quality, origin, composition and method of production increase. This creates new markets linked to lifestyle and health trends – such as bio-food, fitness, food intolerance or allergies and new distribution channels such as online shopping.

… require innovative solutions

to respond to these challenges, arcadia International provides market, regulatory and economic advice to agro-industrial producers, manufacturers, brands, cooperatives and retailers. We work with companies across the value chain to help them:

Regulatory change and uncertainty

Pressure on competitiveness & margins

Demand-side changes

The global agro-food supply chain is changing rapidly which leads to new challenges for all operators across the value chain:

New businesses challenges…

… and benefit your business

Our services support your decisions...

Consumer demand• Who are our customers, how are we

perceived by consumers?

• How do we position our brand and products on the market? How do we market to specific groups (e.g. women)

Competition• How big is the market, how is it

segmented and how will it evolve?

• What is the economic value of our brand?

• How do we compare to our competitors and what are our strengths and weaknesses?

Inputs & costs• What is the performance of our

product portfolio? Is there a need to rationalize?

• What is the best distribution channel based on our positioning, product, target market?

Innovation • What are the key strengths and

weaknesses of our business plans?

• How do we stimulate innovation across our supply chain?

Regulation• What is the impact of regulation on us

and how do we respond to regulatory change?

• What evidence do we need to influence regulators? How and where do we ensure that policy makers listen to us?

Arcadia International offers a large range of services in the field of market, economic and regulatory advice to the food and beverage sector. Our analysis supports the development of business strategy and lobbying. Our aim is to add value to our clients through tangible economic and financial results. Some of the questions that we can help you answer include:

Our services have a direct benefit for our clients in terms of:

Impact on sales and margins and expansion into new markets.

1 Strategic decision making on the basis of the best available economic, market and regulatory evidence.

2ability to respond quickly, effectively and pro-actively to regulatory change.

3

Our track recOrd

aurIccHIOProject on brand extension

carPIGIaNINew development paths for growth and marketing

cOLuSSI Definition of innovative concepts in the food industryRationalization of the product portfolio

cOLuSSIGrOuP Development options and group identity as a strategy for value creation

YakuLt Retail impact and shopper behaviour

LINdt Understanding consumption behaviour and attitudes to snacks/bars in the children segment - Identification and definition of different products concepts

BONdueLLe Brand image and identity

rIGaMONtI Strategic Marketing plan definitionSupport in the implementation of the marketing plan

caFFareL Developing the new Caffarel brand positioningHow to export the “Italian Allure” to the world

SaMPeLeGrINO Brand Migration

caNtINa SOcIaLe dI traPaNI Development of the long-term growth strategy to support and improve CST’s presence in the US market

SaNta MarGHerIta Assessment of brand potential (brand valuation and brand extension)

aMarO MONteNeGrO Brand image and market research

MISura New product development (sweeteners) Brand Migration

HeINekeN Brand Equity assessment of Dreher, Heineken, Birra Moretti Development of new products under the brand MorettiDevelopment of the Communication strategy

aSSOZuccHerO Analysis of sugar consumption trends

NÔM Development of new products for the Italian market