1. INTRODUCTION

1.1 Nature Of The Project:CRM can be considered as a way or strategy use to study more about clients wants and behaviours in order to manage and develop stronger relationships in an organized way with them.1.2 OBJECTIVES OF THE PROJECT Understanding the distinctive purchasing conduct of customers. To discover the extent of print media in the in market. To find out the quality of service rendered by a company. To find most preferred magazines of outlook. To find out what is the thinking of the customers about the magazines.1.3 COMPANYS PROFILEOutlook is one of the famous magazines in India. It is come under top 4 selling magazines of India. In Oct. 1995, Hathaway Savings Pvt Ltd. has entered into a print media by launching Outlook magazine under the head of Editor-in-chief Mr. Vinod Mehta. Outlook, a weekly news magazine quickly fixed a place for himself among the customers/booklovers who worth in its difficulty, analytical reportage as well as its fashionable graphic arrangement.Mr. Vinod Mehta (who was Editor-in-chief) would continue to serve as an advisor after retirement in 2008. The new editor in chief Mr.krishna Prasad publishes their column churumuri in the magazine.Outlook publish some inspective reports like kargil bundle and match fixative controversy, recently the magazine publish the controversial interview of Shahrukh Khan.Today, Outlook is the preferred magazine of 2.5 million readers in India and sells more than 13million copies over the year.The Rajan Raheja Assembly is a blow-out world-wide which has benefits in segments such as construction ingredients (through Prism Cement, H&R Johnson (India) and RMC Ready-mix (India)), motor and developed sequence (Exide Industries), linkage T.V. (Hathway Cable & Datacom and Asianet Satellite Communications), currency related organisations (in additional safety and organization through joint ventures with ING), printing (OUTLOOK group), trade (Globus, H&R Johnson (India) TBK, Food world and Wellbeing & Glow), land development, program plan, petrochemicals and hostels.

1.4ACHIEVEMENTSThe organization is a pleased beneficiary of National Tourism Award in 2001-2002, given by the Department of Tourism, Government of India.The Government of India has likewise perceived Outlook Traveller Getaways as the Best Travel Publication in the year 2002-2003.1.5 COMPONENTS1. Contact an Account Management: Necessary information is captured from imminent clients. CRM framework stores information in like manner client campaign administration. By dissecting client and business esteem database. The database integrates customer account information and presents it in desirable format to the organization. The information is utilized for deals, promoting, administrations and other applications.2. Sales: SCRM also provide the history of customer account so that the sales call can be scheduled accordingly. 3. Marketing and fulfillment: CRM helps the experts in item promoting, target advertising, relationship showcasing and fight organization. By dissecting customer and business regard of direct advertising be assessed. CRM furthermore helps in customer support, conduct expectation, channel progression, personalization.4. Customer Service and support: CRM framework furnishes administration delegates with satisfactory access to customer database. It also serves to make, dispense and direct the administration asks for by clients. 5. Retention and loyalty programs: The essential goal of CRM is to improve and upgrade client preservation and commitment. CRM systems are moreover important in choosing most steadfast and gainful clients and prize

1.6 MARKETING STRATEGIES ADOPTED

1. Mass measured sales methods (Publicity).

Pull Blend.

2. Face to face private selling (Salesman liner).

Push Blend.

1. A Pull Blend is one in which form nonexclusive, arrangements tries are assumed the best highlight. The reason for control groupings to pre-offer to the last purchasers with the goal that they demand the item at the retail level of delivery.

The firm acceptance this system would spend more on spreading and deals progression instead of in distinct contribution.

2. A Push Blend emphasises individual advertising. Usually firms accepting this agenda make an in number agreements power at together the merchant and the merchant equal; this scheme would have a propensity to push the item done the channel of spreading.

Promotion and Selling

The term advancement is all the time utilized as an equal word for offering. In any case, offering is a fine term which includes just exchange of title or individual offering. Advancement then again is more extensive in its viewpoint and incorporates a mixture of exercises utilized at last for expanding deals volume. Advancement now mean the general co-appointment of promoting offering, attention other than advertising. Advancement is a helping capacity intended to make all other advertising movements more successful and proficient.

Objective of Sales Promotion

To rise sales straight by promotion through media. To invite new consumer. To face the rivalry effectively. To help salesman in selling more to the retailers and consumers. Generally speaking sales promotion involves translation the following services:- Facilities to dealers. Services to personal salesman. Special publicity.

2. REVIEW OF LITERATURE

It is a study by Jana URDZIKOVA, Martina JAKABOVA, Sebastian SANIUK and The objective of the article is to speak to the discoveries of the examination on accentuation of the client in connection to the utilization of client relationship administration in chose business subjects of Slovakia. The central objective of the search is the diagraming of current position to guarantee the standard of customer introduction other than applying of CRM in associations and modern ventures in Slovakia. This is the mapping of the present context of that challenges in the circumstances and decides conceivable open doors for improvement.

It is a study by Rebecca J. Lingley Larson for Client Relationship Management is no yet considered a business pattern, yet an industry standard that is obliged to secure and keep up focused benefits. CRM, when accurately and successfully used, brings about expanded productivity and more noteworthy client resoluteness, two key components for any association. This paper will address the fate of CRM, and will bolster suppositions for future CRM quality taking into account viable cases of current achievement. The web can be viably used for CRM, and one organization that is a delineation of client devotion is Harrah's Casino. Besides, multi-channel methodologies are vital for future CRM accomplishment, as demonstrated by Amazon.com, who has added to a fruitful relationship promoting project.

It is study by Atul Parvatiyar & Jagdish N. Sheth of Client relationship administration (CRM) has done again picked up conspicuousness amongst scholastics and professionals. Nonetheless, there is a huge measure of perplexity for its area and significance. In this paper, the creators findout the intended formations of CRM by looking at the writing on relationship promoting and different controls that assistance to the learning of CRM. A CRM process structure is optional that expands on other relationship improvement procedure models. CRM implementation challenges and additionally CRM's capability to turn into an unmistakable order of helping are likewise examined in this paper.

It is a study by Injazz J. ChenAND Karen Popovichfor Consumer association administration is a blender of persons, events and innovation that see to realize an organization's clients. It is an mutual way to deal with management influences by attentive on client protection and connection expansion. CRM has advanced from high-tech in data innovation and ranked changes in clientcentric developments. Organizations that successfully represent CRM will the flagships in client reliability and long run gainfulness. On the further needle, rich practice is identified with common administrations, essentially in bright of the fact that they don't understand that CRM needs companywide, crossuseful, customermotivated business procedure reengineering. Despite the fact that a major part of CRM is innovation, seeing CRM as a skillonly plan is accountable to fall flat. Dealing with a productive CRM usage needs a matched and flattened way to deal with novelty

It is study by J. Stefanou and Amalia Stafylaabout Current aggressive difficulties actuated by globalization and advances in data innovation have constrained organizations to concentrate on overseeing client connections, and specifically consumer loyalty, to proficiently augment incomes. This paper reports examining examination taking into account a mail review tended to the greater 1,000 Greek associations. The goals of the exploration were: to research the degree of the utilization of customer and marketrelated learning administration (KM) instruments and client relationship administration (CRM) frameworks by Greek associations and their association with demographic and hierarchical variables; to research whether ventures deliberately do consumer loyalty and touchy conduct research; and to look at the effect of the sort of the data framework utilized and chiefs' natures towards client KM rehearses. Also, a calculated model of CRM improvement stages is proposed. The discoveries of the review prove that about 50% of the associations of the specimen don't receive any CRM theory. The remaining associations utilize tools to give consumer loyalty and other customerrelated examination. Be that as it may, as indicated by the proposed model, they are the to start with, the preparatory CRM development level. The detections additionally recommend that supervisors hold stimulating manners for CRM and that there is no critical relationship between both the kind of the value-based data framework utilized and the degree to which consumer loyalty examination is performed by the associations. The paper closes by talking about the overview discoveries and proposing development future.

3. RESEARCH METHODOLOGY

The study procedure describes what the action of research is, how to continue, how to quantity progress, and what establishes success. It provides us an improvement of prosperity of social knowledge, tools of the skill to carry out study, tools to look at gears in life accurately; develops a critical and scientific boldness, controlled thinking to observe accurately (scientific inference and inductive intelligent); skills of research particularly in the age of knowledge.

The taster dimensions was taken into thought was 100.These forecasts were casually selected from the sample zone and were requested to seal questionnaire.

3.1TOOLS FOR DATA COLLECTION:The information is based on primary as fine as secondary data, however main data gathering is given more importance since it is range factor in attitude trainings. Research is being done by main information collection and main data group is being done by interconnecting with various persons. The secondary data has been collected through various papers and websites.

Primary data : Main facts were collected though questionnaires .The questionnaire were accordingly prepared to find out the consumer base and the future aspects of magazines

Secondary data: Papers, websites

3.2TOOLS FOR ANALYSIS:The attires that were used for analyzing the information that have been composed through the questionnaire and other bases are as follows:1. Pie chart2. Bar diagram3. Column chart

3.3SAMPLING TECHNIQUESAt first, a work in progress was prepared remembering the goal of the exploration. A trial study was done keeping in mind the end goal to know the precision of the Questionnaire. The last Questionnaire was arrived severely when beyond any doubt essential changes were finished. Along these lines my examining turned out to be basic and supportive.There are two approaches of choosing models from the people:

Non-random sampling or Critical sampling Random SamplingIn this research, I have supposed the first process, i.e. Non random sampling, because of the time limits and also to gather as much data as possible. Or that matter I selected all those subscribers of Outlook magazines who contributed the magazines in 2015 till the month of June.

4. DATA ANALYSIS

Less than 1 year2626%

1-3 years3636%

3-5 years2727%

More than 5 years1313%

INTERPRETATION: In 2015 finding of the subscriber make us understand that the subscription of outlook magazine less than 1 year is 26%, between 1-3 years is 36%, between 3-5 is 27% and more then 5 years is 13%.

Excellent2625.7%

Good4241.6%

Satisfactory3130.7%

Poor044%

INTREPRETATION: From the above results it is meant that the content of the magazine is good and customers are very satisfy with the content of the magazine.

Daily2424%

Weekly4444%

Monthly3434%

Never55%

INTREPRETATION: From the above analyse 24% customer read daily,44% customer read weekly, 34% customer read monthly and 5% is least intrested.

Digital Edition3635.6%

Print Edition4544.6%

Both2221.8%

INETERPRETATION: From the above result 35.6% customer attract with digital edition , 44.6% attract with print edition and 21.8% like the both.

Online5251.5%

Application in magazine4948.5%

INTREPRETATION: With the above survey we find that 51.5% subscribe online and 48.5% subscribe through application.

Yes6363%

No3737%

INTERPRETATION: On the bases of this data we are able to analyse 63% population attracted by gift and 37% are not attracted by gift.

Deliver2928.7%

Customer service3938.6%

Old news3231.7%

Nothing1413.9%

INTERPRETATION: According to this data most of the people are not satisfy with customer service i.e 38.6% because they dont get after sale service and after that old new i.e 31.7%

Yes6464.6%

No3535.4%

INTERPRETATION: In year 2015 findings of the outlook make us understand, that the price of outlook group magazine is easy to pay i.e 64.6%

Timely delivered2322.8%

Easy access6362.4%

No storage issue1918.8%

INTERPRETATION: From the above analyse respondent like to buy magazine online because 62.4% thinks it is easy access, 22.8% think it is delivered on time and 18.8% think no storage issue.

Outlookweekly2524.8%

outlook traveller4342.6%

outloook money3635.6%

outlook business3130.7%

outlook hindi2423.8%

outlook traveller luxe1413.9%

INTERPRETATION: From the above analyses we find out that 42.6% respondent prefer outlook traveller , 35.6% prefer outlook money, 30.7% prefer outlook business, 24.8% prefer outlook weekly, 23.8% prefer outlook hindi, 13.9% prefer outlook traveller luxe.

Outlook4645.5%

India Today4241.6%

Front line2120.8%

Other1312.9%

INTERPRETATION: From the above data we can say that respondents 45.5% are of outlook 41.6% are of india today, 20.8% are of front line and remaining 12.9% are others.

Yes7271.3%

No2928.7%

INTERPRETATION: From the above we can conclude that 71.3% customer are satisfy with the current services and 28.7% are not satisfied.

5. FINDINGS OF THE STUDY

The customer care service is excellent for only some subscribers. Almost 20 % said good and tasteful. This surrenders a knowledge that to some point services are good. Product delivery service has got mixed response. Respondents responded as the Quality of position is great. It means still outlook is giving incredible competition to its competitors. The delivery system is at question and certainly needs some improvement. The study advises that the scope for the digital edition of magazines in India at this time is very less. People are less used to speak the magazines online. There are so many competitors in the media sector; this response for Outlook is really appreciative. Print edition is more eye-catching than digital edition Almost 80% people said that gift and Discount play important role. Customer faced many problems like delivery issues, customer services. Most of the people say it is easy to pay the amount of the magazines. 5.1 SWOT ANALYSIS

STRENGTH: Six different magazines which cover almost each and every section of the market and fulfill the needs of the people Advanced and client situated items. Skilled man power. Good subscription schemes. Direct method to the customer.

WEAKNESS Price of some magazines is high. Customer observation that viewpoint serves to a political party It takes four weeks in handover first duplicate of the subscriber. Does not care of Hindi reader

OPPORTUNITIES Endorses its magazines at International level. OUTLOOK can build its product offering by propelling some new range of magazines with some new innovative thinking.

THREATS Number of competitors in the market. Awareness of booklover, OUTLOOK favouritisms Congress get-together and does not pen anything counter to the party.

6. CONCLUSION AND RECOMMENDATION

6.1CONCLUSIONPublicity decisions are vital choices as far as marketing of a creation or facility is market. Magazine industry is also not free from oppositions, the editors & circulation managers need to be very alert since the consumer buying designs has become more instable. Consumers are aware of most of the options existing for them & it is the producers who have to inspire them for the attainments & change of them in deals.From the dissimilar investigation achieved and market survey showed, as a part of genuine effort to express an real plan for Outlook magazines, it has been found out that advertising schemes are on right path, & it is able to rise their subscription sales. At the same time it was revealed by the market review that the customers or the possible customers are not satisfied by the quality of content & attention of magazines which needs to be give a lecture because customer dis-satisfaction power cause future damage in sales.Further, by careful and particular analysis a number of publicity plans has been formulated offered for planning prospect promotional structures & strategies for outlook. Some of these strategies are inspired by the existing industry practices & others are new to be implemented. These plans can be definitely be helpful in refining subscription sales as well as market share which can make Outlook magazines more cheap & will make a significant influence in Outlooks trip to become a future leading light in the Indian News Magazine business.

6.2 RECOMMENDATIONS There should be a system of Daily Sales Report (DSR) to improve efficiency of the sales executive. Follow up is very crucial for any call and hence should be done very thoroughly by the sales executive. From the marketplace review it was able to classify that the inspiring factors are the gifts, so company should focus on gifts. The most important task is that company should give its priority to coverage. Company should appoint some executives to make strong relationships with customer. Company should improve its service so its customer should get their magazines timely.

6.3LIMITATIONSAs no person is perfect in this world, in the same way no study can be measured as fully reliable at one glance. Research effort though is not without limitations, identifying training limitations and suggesting future research direction, there are a number of uncontrollable factors acting as limitations in conducting the study. Some of such limitations are as follows:

The Research study is narrowed to multiple areas (Rural as well as urban) of India.

Data collection was not as easy as it looks; during research we have faced many angry respondents.

People were not helpful and they didnt have free time to attend us.

Some people directly refused to work and some gave biased and dishonest replies.