for happy and carefree days of retirement!!!

1

for happy and carefree

days of retirement!!!

NLB tutunska bank http://www.nlbtb.com.mk

Boris kidric nr:26-Gostivar

12.03.2011

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Content BackgroundMedia Storyboard

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Background

•Zegin card•Master card for pensioners•loans to 60 000 МКД without guarantors•Target consumer: old people who like to enjoy of there retirement days.

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ZEGIN CARD

• This card allows purchase expensive drugs installments at any time wherever you are You can buy your medicine without having to worry FOR MONEY.

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MASTER CARD

• This card allows overruns pensioners same as those salaries. With this card you do not have to wait 4 or 7 months each First you can take your pension at any ATM or if is holiday always two days before the holiday you have money in your account. Shopping from now on is best thing you can buy everything you need without having to pay in cash without paying interest on the card. this card is a safe place for your money

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Loans to 60.000 МКД without guarantors

• This loan allows customers to 60,000 MKD loans without guarantors for all their needs for example if you have a festive occasion and it can not afford expensive gift.

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Media

We will be using several medium for adverts. We will be use an advertisement

and a TV commercial.

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Advertisement

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Storyboard

I. Will initially have an old pensioner who is worried about his health because therapy is expensive and his pension is very small and can not afford the necessary treatment he imagined sitting in the hallway of the hospital and makes a helpless gesture.

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Monolog

• Grandfather: What will I do now? how I'll pay my medicine? they are very important without them I can not live.

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The second scene

In the second scene is the old pensioner standing in the kitchen and sees his empty fridge and think that tomorrow is a holiday and the whole family would come to stay and he has no money to prepare a nice lunch and to buy gifts for him grandchildren and he makes helpless gesture.

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Monolog:

• grandfather: Oh, God is again empty frigid. I retired ... I have taken to cooking dinner for the whole family will be reunited here with me.

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The third sceneIn the third scene the old grandfather who had just been to raise the pension on stopanska bank but still no money on his account and was concerned that his neighbor has lost money because during this month has robbed the postman and away comes his granddaughter tells him that she is going to marry he joyfully embraces but also is concerned because during no money to buy a gift for her. He makes helpless gesture.

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Dialogue:

• Grandfather: I went to lift retirement but has not yet been reached.

• Neighbor: to this month and I was left without a pension has robbed the postman.

• Granddaughter: grandfather ........ I will marry• Grandfather: Let your good luck dear.

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The fourth scene

• In the fourth scene comes him 10 year old grandson who asks why is worried and then soon go so far all passed scenes and grandson would say not to worry solution are zegin,master card and loan without guarantors by NLB bank and that has a solution for his neighbor now he takes a pension with master card whenever he wants and how he need without having to wait outside the post office counter. Most importantly you wait here a highly skilled young and smiling people who are always ready to serve you with best services. And grandfather will said NLB tutunska bank for happy and carefree days of retirement!!!

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Dialogue:

• Grandson: What is your grandfather? Why are you worried?• Grandfather: ah grandchildren…………….• Grandson: do not worry grandpa now you can go shopping

when you want it without any risk will pay with master card and for your drugs there is no solution can now Zegin card in installments to pay for your medications and my sister and your neighbor not a problem now take pension with master card in NLB Bank will always wait educated young people with a smile. And my sister will get a beautiful gift with a loan to MKD 60.000 without guarantors .

• Grandfather: NLB for happy and carefree days of retirement

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Accessories

• All the tim on back of the TV comercial will have music and song who will take the antention of the public, and will leave a strong impression to the public.

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THE START OF THE CAMPAIGIN

The advertisement we will put like a big posters on the most famous place on the town on 07.december.2011 and that will continue for 3 days. After this we will lunch and our TV commercial on 14.december.2011.We didn’t choose this date accidental opposite we choose this date because the people before the new year will want to choose there problems with the money and our bank will have probably more clients and we will have a profitable year.

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NLB tutunska bank 1912/3/2011

I kno

w why

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for happy and carefree days of retirement!!!

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