FOR COLOR-TREATED HAIR

a f e d e r i c i b r a n d

Federici Brands is founded on a 25-year legacy of award-winning innovation.Our pioneering team,

led by founder and CEO Gail Federici and her business partner John Frieda, is known for building some of the most iconic, industry-altering beauty brands. From first solving frizz, to brightening blonde and now solving the unmet needs

of color-treated hair, our past, present and future is all about delivering first-of-a-kind, powerfully-effective solutions

to the most pervasive beauty problems.

follow us @colorwowhair colorwowhair.comFEDERICI BRANDS LLC, 57 DANBURY ROAD, WILTON CT 06897 USA CW102

WIRED FOR EPIC HAIR COLOR

A MAJOR SYSTEM UPGRADETO KEEP YOUR HAIR COLOR WOWENGINEERED FOR EPIC COLOR, SHINE & STYLE Color Wow is a fully integrated system of new hair care technologies engineered for epic color, shine and style…everyday.

Developed by a team of color addicts (beauty industry legends, product development experts, hair colorists) who refuse to settle for outdated and outmoded technologies, Color Wow sets a new standard in color care.

Color Wow has been meticulously and strategically engineered to address and correct every glitch, flaw and failing associated with hair color and highlights – from puffy, dry texture, to dulling and fading, to brassiness, darkening and discoloration, even dreaded roots. With the unique needs of chemically-altered, color-treated hair at the core of every innovation, each ingredient was methodically chosen to never interfere with color’s integrity and to protect color-treated hair in every way.

Each product is formulated to meet the most exacting criteria...they are simple, fast, effective and easy to use. They create total color clarity, vibrancy and richness. But above all, they deliver wow.

THE S

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CLEANSE & CONDITION 2.0COLOR SECURITY SHAMPOO & CONDITIONERSA total system upgrade that makes other shampoos & conditioners obsolete.

GET SHELLAC’DPOP & LOCK SHELLACNew technology delivers epic shine.

SMART FOAMBRASS BANNED MOUSSE2-in-1 multi-tasker perfects color and intuitively improves texture while putting salon styling results in the palm of your hand.

A MINUTE TO A-MAZINGONE-MINUTE TRANSFORMATION STYLING CREAMA quick alternative to the time-consuming process of blow-drying hair from wet.

ENGINEERED FOR SPEEDSPEED DRY BLOW-DRY SPRAYFaster drying time = less dehydration, superior color and a liquidy shine.

THE NEXT HAND-HELD DEVICE TO CHANGE YOUR LIFECOLOR WOW ROOT COVER UP

A technological game changer for dealing with dreaded roots and regrowth. Winner of more than

23 major beauty awards…

SMART BRUNETTE

SMART BLONDE

NO DULLING NO DARKENING NO YELLOWING NO FILTER

23 MAJOR BEAUTY AWARDS

BEST ROOT RETOUCHER • ALLURE BEST BEAUTY BREAKTHROUGH • ALLUREBEST OF BEAUTY, HOME COLOR AND ROOT COVERAGE • ALLUREPRODUCT OF THE YEAR • WOMEN’S WEAR DAILY BEST HAIR COLOR PRODUCT • COSMETIC EXECUTIVE WOMEN US BEST HAIR COLOR PRODUCT • COSMETIC EXECUTIVE WOMEN UK LATINA BEAUTY AWARDS • LATINA MAGAZINEBEAUTY BREAKTHROUGH • COSMOPOLITANBEAUTY AWARD/COLOR • GOOD HOUSEKEEPING BEST ANTI-AGING IDEA/POP & LOCK • MORE MAGAZINEBEST NEW BEAUTY IDEA • MORE MAGAZINE NEXT BIG THING • BETTER HOMES AND GARDENS BEST HAIR INNOVATION • WOMAN & HOME UKBEST HAIR INNOVATION • HARPER’S BAZAAR UKBEST OF THE BEST HAIR COLOR CONSERVATION • HARPER’S BAZAAR BEAUTY POWER LIST 2014 • GLAMOUR BEST GOOD IDEA • ESSENTIALS MAGAZINEBEST HAIR INNOVATION • IMAGE BEAUTY HOT100 BRONZE AWARD BEST HAIR CARE LAUNCH • PURE BEAUTY AWARDSBEST INNOVATION • WOMAN HOT 100 LIST FALL 2014 BEAUTY AWARDS • OK! 2014 BEAUTY AWARDS • ASIAN BRIDEBEST HOME COLOUR • GOOD HEALTH MAGAZINE AUSTRALIA

THE NEXT HAND-HELD DEVICETO CHANGE YOUR LIFE

COLOR WOW Root Cover Up• A life-changer for everyone who colors or highlights their hair.• An easy-to-apply, temporary solution that lasts until you wash

it out...you can even swim with it. • Professional mineral powder formula (available in 7 shades)

not only covers grey roots, but for the first time ever, makes it possible for you to cover dark re-growth on blonde/highlighted hair without peroxide.

• Includes a dual-tipped brush to ensure a mess-free, precise application.

• Reflective, multi-pigmented shades blend seamlessly… look and feel completely natural.

platinum/light blonde

ROOT

COVE

R UP

(available June 1, 2015)

SHAMPOO & CONDITIONERREINVENTEDNew technology reinvents the cleansing and conditioning process for color-treated hair. This shampoo and conditioning system goes beyond ‘maintenance’ and instead maximizes color and highlights, keeping them vivid and bright, with superior texture and shine.

CARE COLOR SECURITY Shampoo

• An upgrade in the world of sulfate-free shampoos, Color Wow makes other formulas obsolete.

• Gentle and sulfate-free to keep the cuticle tight – without sacrificing rich lather.

• Free of discoloring silicones, conditioning agents, or “pearlizing” ingredients that layer on a dulling, darkening film with each shampoo, so color and highlights stay vivid and bright.

COLOR SECURITY Conditioner • Typical conditioning formulas can dull, darken and even “yellow”

your hair.• Color Wow conditioning agents are both non-oxidizing and

translucent, so they’ll never interfere with the integrity and vividness of your color.

• Available in two formulas: fine to normal and normal to thick.

STYL

E POP & LOCK Shellac • Combines the conditioning benefits of oil with the shine benefits

of serum. • 75% of ingredients help internally replenish and repair hair while the

remaining 25% form a crystal-clear, color-locking seal on the outside. • Color pops with epic shine and gets locked in.• UV filter for anti-fade protection.

BRASS BANNED Mousse • 2-in-1 multi-tasker not only ensures that blonde tones stay their

brightest and brunette tones their richest, but also intuitively improves texture, making hair more responsive, supple and glossy.

• Contains no harsh, drying alcohol or sticky resins. • Available in two formulas: lavender for blondes; teal for brunettes.

ONE-MINUTE TRANSFORMATION Styling Cream • A quick alternative to blow-drying from wet. • Non-greasy/non-waxy cream adds moisture and a glossy finish.• Refine texture and revive style with your hands, a flat brush and a

nickel-size amount of cream. Apply to unruly, frizzy hair and brush through for a glossy, polished finish.

• For a more professional finish, apply to unruly sections, wrap around a round brush and hit with a blow dryer for 15 seconds.

SPEED DRY Blow-Dry Spray • The first blow-dry spray engineered to enhance color while speeding

up the blow-dry process. • Low pH, alcohol free formula traps moisture inside hair to dry it faster

for a safer, healthier blow out.• Makes color-treated hair more flexible, with reflective shine.

Also available in the UK only:GET IN SHAPE 2-in-1 Working Hair SprayRAISE THE ROOT Thicken & Lift Spray

INTELLIGENT FORMULASFOR COLOR-TREATED HAIRColor Wow styling products combine the most innovative styling and color technologies to not only deliver epic styling results, but also to optimize, protect and enhance hair color and highlights. Maximum impact with minimum effort…that’s wow.