for building an interdependent islamic worldsource: unwto, tourism highlights 2014 & world...
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Aslı TAŞMAZ DADAKOĞLUCOMCEC Coordination Office
September 2014
Making Cooperation Work
For Building an Interdependent Islamic World
COMCEC TOURISM OUTLOOK
2014(Revised Edition)
COMCEC TOURISM OUTLOOK
2014(Revised Edition)
COMCEC STRATEGYCOMCEC STRATEGY
OUTLINE
‣ The Importance of Tourism for Development
‣ Overview of International Tourism in the World
‣ International Tourism in the OIC Member Countries
‣ Tourism Opportunities and Challenges in the OIC
Member Countries
For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
1
The Importance of Tourism for Development
‣ A remarkable socio-economic phenomena
‣ A critical sector in both advanced and developing
economies
‣ Related to more than 185 supply-side economic
activities, with direct and indirect effects
For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
2
For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
9 % GDP (Direct,
Indirect andInduced)
1/11JOBS
US $ 1.4 TRILLION IN
EXPORTS
6% OF
WORLD’STRADE
29 % OF
SERVICES EXPORTS
Source: UNWTO Tourism Highlights, 2014 Edition
The Importance of Tourism for Development
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‣ Annually 43 million increase (by 3.3% a year) in
international arrivals
‣ Increase in the weight of emerging economies
‣ 57% int. arrivals Emerging destinations (2030)
‣ Travel between regions vs. Travel within the same region
‣ Increase in air transport, but at a much slower pace
For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
Key Tourism Trends in the World
For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
4
Sustainability
‣ Sustainability will be more important than ever.
‣ The concept of «Green Economy» will gain
importance for tourism sector.
For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
Key Tourism Trends in the World
For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
5
Technology
‣ Internet has given power to the consumer.
‣ Electronic media (CD-ROM maps, Internet, web
sites, etc.)
For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
Key Tourism Trends in the World
For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
TECHNOLOGY
• E-tickets• Improved air and ground traffic
handling• New border control systems• Waste reduction• Energy efficiency• Low air travel costs
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For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
Key Tourism Trends in the World
For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
Changing Consumer
‣ More experienced and demanding customers
‣ Demographic change (ageing, migration and
diversification of family structure), changing values
and lifestyles
‣ Increasing middle classes in emerging economies
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Changing Consumer
‣ Singles and couples without children, and 65+
(“the third age”) groups
‣ Decrease in average working time, more time for
vacation
‣ Consumers will be informed and protected within
the framework of universal systems
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Key Tourism Trends in the World
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WHY TOURISTS TRAVEL?
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Key Tourism Trends in the World
• LEISURE/ RECREATION/ HOLIDAYS52 %
• VISIT FAMILY &FRIENDS /HEALTH/RELIGION/ OTHER27 %
• BUSINESS/ PROFESSIONAL14 %
• NOT SPECIFIED7%
54 %
31 %
15 %
20302013
Source: UNWTO Tourism Highlights, 2014 Edition
0 %
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‣ New destinations will gain importance.
3S 3E
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Key Tourism Trends in the World
Excitement-Education-
EntertainmentSun-Sand-Sea
6For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
‣ Low-cost accommodations will be the next trend.
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International Tourist Arrivals
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(Millions)
* ForecastSource: World Tourism Organization
8For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
678807
927 891949 995 1.035 1.087 1.135
8.1
5.9
2
-3.9
6.5 4.94
5 4.5
-6
-4
-2
0
2
4
6
8
10
0
200
400
600
800
1000
1200
2000 2005 2008 2009 2010 2011 2012 2013 2014*
Number of tourists (millions of people) Tourists' Annual change (percent)
11
For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
International Tourist Arrivals (%)
-6
-4
-2
0
2
4
6
8
10
12
07/06 08/09 09/08 10/09 11/10 12/11 13/12
4.5
-0.4
-4.4
5.2 4.93.8
5.5
10.4
5.2
-3.1
8,0
4.9 4.3 4.7
AdvancedEconomies
EmergingEconomies
9
Source: UNWTO, World Tourism Barometer, Volume 12, June 2014
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International Tourist Arrivals
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Tourist Arrivals 2000 2011 2012 2013
World 677 995 1.035 1.087
Europe 388.0 515.6 534.1 563.8
Asia and Pacific 110.1 218.5 233.5 248.7
Americas 128.2 156.1 162.7 168.2
Africa 26.2 49.7 53.0 55.9
Middle East 24.1 54.7 51.1 50.8
(Millions)
8For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
Source: UNWTO, World Tourism Barometer, Volume 12, June 2014
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International Tourism- Market Share
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Africa4%
Americas19%
Asia/Pacific16%
Europe57%
Middle East4%
2000
Africa5% Americas
16%
Asia/Pacific23%
Europe52%
Middle East5%
2013
Tourist Arrivals
10For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
Source: UNWTO, Tourism Highlights 2014 & World Tourism Barometer, Volume 12, June 2014
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International Tourism- Market Share
For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
Africa2% Americas
28%
Asia/Pacific18%
Europe49%
Middle East3%
2000
Africa3% Americas
20%
Asia/Pacific31%
Europe42%
Middle East4%
2013
Tourism Receipts
11For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
Source: UNWTO, Tourism Highlights 2014 & World Tourism Barometer, Volume 12, June 2014
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International Tourism Receipts (US $ Billion)
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Tourism Receipts 2000 2012 2013World 475 1.078 1.159
Europe 235 454 489
Asia and Pacific 87 329 360
Americas 133 213 229
Africa 11 34 34
Middle East 13 47 46Source: UNWTO, Tourism Highlights 2002&2013 Edition& Tourism Barometer June 2014
12For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
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International Tourism in the OIC Countries
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14For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
111 111132
149 150161 167 177
81 88108
124 121134 143 151
2005 2006 2007 2008 2009 2010 2011 2012Arrivals (Millions) Receipts (Billion US$)
Source: Adopted from SESRIC, 2014
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International Tourism in the OIC Countries
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14 1314
16 17 17 17 17
12 12 13 1314 14 14 14
2005 2006 2007 2008 2009 2010 2011 2012
Share in International Arrivals Share in International Receipts
Source: Adopted from SESRIC, 2014
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For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
Top-10 countries hosted 129.9 million international tourist in 2013.
Top 10 OIC Tourism Destinations in International Tourist Arrivals (2013)
(Millions)
16For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
37.795
25.715
13.21310.046 9.990 9.174 8.802
6.269 4.926 3.945
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For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
Top-10 countries earned US$ 105.5 billion as international tourismreceipts in 2013.
Top 10 OIC Tourism Earners in International Tourist Arrivals (2013)
(Billion $)
18For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
28.0
21.5
11,69,1 7.7 7.1 6.9 6.0
4.1 3.5
* 2012 data
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For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
Member Countries by Major Surplus on the Travel Balance In 2013 (US$ billion)
19For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
Tourism Receipts Tour. Expenditures Balance2011 2012 2013 2011 2012 2013 2011 2012 2013
Turkey 25.1 25.3 28.0 4.9 4.1 4.8 20.2 21.3 23.2Malaysia 19.7 20.2 21.0 10.2 11.5 11.9 9.5 8.7 9.1Morocco 7.3 6.7 6.9 1.3 1.3 1.3 6.0 5.4 5.5Jordan 3.4 4.1 4.1 1.2 1.1 1.1 2.3 2.9 3.0Egypt 8.7 9.9 6.0 2.2 2.6 3.0 6.5 7.3 3.0S. Arabia 8.5 7.4 7.7 17.3 17.0 17.7 -8.8 -9.6 -10UAE 9.2 10.4 - 13.2 15.1 - -4.0 -4.7 -Indonesia 8.0 8.3 9.3 6.3 6.8 7.3 1.7 1.5 2.0Qatar 1.2 2.9 3.5 1.8 5.6 6.6 -0.6 -2,7 -3.1Lebanon 6.5 6.0 - 4.0 3.9 - 2.5 2.1 -Iran 2.4 1.2 - 9.8 6.6 - -7.4 -5.4 -
Turkey ranks as 5th, Malaysia as 11th, Morocco as 16th, Jordon as 22thand Egypt as 23th country in international tourism market in 2013.
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For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
Intra-OIC Tourist Arrivals 2007-2012
(Millions) (%)
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Source: SESRIC, 2014
For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
41.4 47.0 48.5 54.7 58.4 58.6
35.8% 34.4% 34.1% 34.5% 35.9%33.2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
0
10
20
30
40
50
60
70
2007 2008 2009 2010 2011 2012
Intra OIC Arrivals (Millions) Share in Total OIC Arrivals
22
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Intra-OIC Tourism Receipts 2007-2011(Billion $) (%)
21For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
38.342.3 40.8
46.0 48.635.5%
34.1%
33.6%
34.2%34.0%
32.5%
33.0%
33.5%
34.0%
34.5%
35.0%
35.5%
36.0%
0.0
10.0
20.0
30.0
40.0
50.0
60.0
2007 2008 2009 2010 2011
Intra OIC Receipts (Billion $) Share in Total OIC ReceiptsSource: SESRIC, 2014
23
For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
Tourist Arrivals in OIC Regions (OIC-MENA, OIC-Asia, and OIC-Sub-Saharan Africa)
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(Millions)
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28 28 3036 39 40 42 46 47 48
6470 65
7581 84
98 102 103 104
4 5 5 6 6 7 8 8 8 7
0
20
40
60
80
100
120
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
OIC‐ASIA OIC MENA OIC SUB‐SAHARAN AFRICA
24
For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
Tourism Receipts in OIC Regions(OIC-MENA, OIC-Asia, OIC-Sub-Saharan Africa)
23
(Billion $)
For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
16 16 17 22 26 25
30 32 35 37
47 55 56
63
78 71
81 81 83 83
2 2 2 3 4 3 3 4 4 5
‐
10
20
30
40
50
60
70
80
90
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
OIC‐ASIA OIC MENA OIC SUB‐SAHARAN AFRICA
25
For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
Recent Developments in the OIC Member Countries
24
‣ Turkey realized 5% more arrivals in the first five months
of 2014.
‣ Indonesia and Malaysia posted 10% more arrivals in
the first half of 2014.
‣ The Visit Malaysia Year 2014
‣ Jordan reported 3% increase for the first months of
2014.
Source: UNWTO
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For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
Recent Developments in the OIC Member Countries
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‣ Morocco recorded 9% increase in tourist arrivals for the
first half of 2014.
‣ Tunisia- An improved image and a recovery of
confidence.
‣ The reputation of tourism products
‣ The improvement in security standards
‣ Oman (+28%) and Palestine (+26%) reported solid
growth.
For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
Source: UNWTO
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Recent Developments in the OIC Member Countries
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‣ Egypt (-26%) - a significant drop was realized.
‣ Lebanon (-9%) continue to report decreases in arrivals
for the year 2014.
Source: UNWTO
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Tourism Opportunities and Challengesfor the OIC Member Countries
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Opportunities
Natural Resources
Cultural Resources
Human Resources
Authenticity and newness
Price competitiveness
Dynamism
Challenges
Insufficient Tourism Investmentsand Infrastructures
Poor Tourism Planning & Product Development
Travel Facilitation Problems
Safety and Security RelatedProblems
Low Tourism Service Quality
Insufficient Marketing andPromotion
Insufficient Image Building andBranding
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For Building an Interdependent Islamic WorldCOMCEC STRATEGYCOMCEC STRATEGYMaking Cooperation Work
Challenges and Drivers for Increasing the Quality of Tourism Workforce
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Source: adopted from OECD, 2012
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Challenges
Lack of political and financial support of public authorities for education and training
Limited supply of education and training programmes
Lack of competencies and attitude of employers
Incompatible attitude of employees
Pressure of competition from other countries and sectors
Drivers
Ageing population
Changing lifestyles and consumer demands
Increased use of ICT and the Internet
Globalisation and economic growth
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Aslı TAŞMAZ DADAKOĞLUCOMCEC Coordination Office
September 2014
Making Cooperation Work
For Building an Interdependent Islamic World
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