foodtruck branding

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    VOODOO VAN FOOD TRUCK REBRANDING

    Shiia Ho

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    Reasearch

    Voodoo Vanhosts a cosmic take on food

    from the 4 corners of America. Their menu

    features items like battered and fried green

    beans and a sandwich consisting of Niman

    Ranch skirt steak marinated and topped with

    cole slaw. They also offer options that include

    none of the meat and all of the balls.

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    Word Lists

    & Personas

    Word Lists

    & Personas

    Target market

    Young peoplewho loves rock n roll music and fast food,

    casual lifestyle;

    travelersfrom other states who miss their hometown foods

    (voodoo van makes food of various flavors from four corners

    of America).

    Gothic

    cool

    religious

    minority(small group)

    vintage

    tribe

    B & W

    deep fried (oil)

    checkboard pattern

    skull

    scary

    mysterious

    tattoo

    Totems

    script fonts

    ornate(decorated)

    addicted

    juicy

    florid patterns

    Dark

    Medal(Music)

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    Logo DesignDrafts

    original A

    B C

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    Logo DesignFinal Version

    B&W

    Color

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    Stationary

    2250 Jerrold Ave, Suite 11

    San Francisco, CA 94117

    415-341-7203

    2250 Jerrold Ave, Suite 11

    San Francisco, CA 94117

    415-341-7203

    [email protected]

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    2250 Jerrold Ave, Suite 11

    San Francisco, CA 94117

    415-341-7203

    chief [email protected]

    John Doe

    Stationary

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    AD CampaignDesign

    Rockyour

    tastebud!!!

    Cucumber Soda

    World famous Juju balls

    Rockyour

    tastebud!!!

    Marinated Steak Sando

    Rockyour

    tastebud!!!

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    AD CampaignEnvironment

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    StorefrontSignage

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    StorefrontFood Truck

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    StorefrontFood Truck

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    Packaging

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    THANK YOU

    Shiia Ho

    shiiadesigner.com

    http://localhost/var/www/apps/conversion/tmp/scratch_2/shiiadesigner.comhttp://localhost/var/www/apps/conversion/tmp/scratch_2/shiiadesigner.com