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OOD A VINCI F The Next Generation of Recipe Website

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Pitch to Invoke Labs March 27, 2013

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Page 1: Foodavinci - Invoke labs Presentation

OODAVINCIFThe Next Generation of Recipe Website

Page 2: Foodavinci - Invoke labs Presentation

TINK NEWMAN

musicianship

sports and nutrition

technology

Page 3: Foodavinci - Invoke labs Presentation

BREAKING GROUND

Page 4: Foodavinci - Invoke labs Presentation

CONNECTING KNOWLEDGE

Page 5: Foodavinci - Invoke labs Presentation

Logo(also Home

button)

Find me a recipe!

What do you feel like creating?D

IETA

RY P

ROFI

LE

Developer’s notesMargins for largerresolutions

Developer’s notesMargins for largerresolutions

About Contact Sign-up Login

Page 6: Foodavinci - Invoke labs Presentation

Logo(also Home

button)

Find me a recipe!

What do you feel like creating?

DIE

TARY

PRO

FILE

Developer’s notesMargins for largerresolutions

Developer’s notesMargins for largerresolutions

xFoods to avoid Foods to use

Diabetic-friendlySave your preferences for next time by entering an email? Gluten-free

Avoid

Save

Yes No

CancelSave Cancel

Use

About Contact Sign-up Login

Page 7: Foodavinci - Invoke labs Presentation

Logo(also Home

button)

Find me a recipe!

What do you feel like creating?

DIE

TARY

PRO

FILE

Developer’s notesMargins for largerresolutions

Developer’s notesMargins for largerresolutions

x

sour cream x

x!our

xwheat

xspelt

xblack beans

xgreen onions

xmacadamiasred onions x

cornmeal x

corn x

cinnamon x

Foods to avoid Foods to use

Diabetic-friendlySave your preferences for next time by entering an email? Gluten-free

turkey x

xyogurt

Avoid

Save

Yes No

CancelSave Cancel

Use

About Contact Sign-up Login

Page 8: Foodavinci - Invoke labs Presentation

Logo(also Home

button)

Find me a recipe!

What do you feel like creating?

DIE

TARY

PRO

FILE

Developer’s notesMargins for largerresolutions

Developer’s notesMargins for largerresolutions

x

sour cream x

x!our

xwheat

xspelt

xblack beans

xgreen onions

xmacadamiasred onions x

cornmeal x

corn x

cinnamon x

Foods to avoid Foods to use

Diabetic-friendlySave your preferences for next time by entering an email? Gluten-free

turkey x

xyogurt

Avoid

Save

Yes No

CancelSave Cancel

Use

Sign up for an accountto save your dietary pro"le for next time!

Save Cancel

Type your email address here

Type your password here

Con!rm your password

I have read and agreed to the Terms of Agreement.

About Contact Sign-up Login

Page 9: Foodavinci - Invoke labs Presentation

Logo(also Home

button)

Find me a recipe!

What do you feel like creating?

DIE

TARY

PRO

FILE

Developer’s notesMargins for largerresolutions

Developer’s notesMargins for largerresolutions

x

sour cream x

x!our

xwheat

xspelt

xblack beans

xgreen onions

xmacadamiasred onions x

cornmeal x

corn x

cinnamon x

Foods to avoid Foods to use

Diabetic-friendlySave your preferences for next time by entering an email? Gluten-free

turkey x

xyogurt

Avoid

Save

Yes No

CancelSave Cancel

Use

Sign up for an accountto save your dietary pro"le for next time!

Save Cancel

[email protected]

Strong

Strong

I have read and agreed to the Terms of Agreement.

About Contact Sign-up Login

Page 10: Foodavinci - Invoke labs Presentation

Logo(also Home

button)

Find me a recipe!

What do you feel like creating?

Developer’s notesMargins for largerresolutions

Developer’s notesMargins for largerresolutions

DIE

TARY

PRO

FILE

mexican

About Contact Sign-up Login

Page 11: Foodavinci - Invoke labs Presentation

Logo(also Home

button)

Developer’s notesMargins for largerresolutions

Developer’s notesMargins for largerresolutions

DIE

TARY

PRO

FILE

Turkey and black bean tacoburgers

Crispy chicken tacos withjalapeno slaw

Tex-Mex roasted potatoes

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec rhoncus, felis eu venenatis euismod, sapien libero venenatis metus, tincidunt commodo urna magna non sem. Proin a nisi sit amet eros vestibulum interdum non at mi. Nullam sed purus orci. Donec gravida leo eget sem faucibus quis cursus nisi venenatis.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec rhoncus, felis eu venenatis euismod, sapien libero venenatis metus, tincidunt commodo urna magna non sem. Proin a nisi sit amet eros vestibulum interdum non at mi. Nullam sed purus orci. Donec gravida leo eget sem faucibus quis cursus nisi venenatis.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec rhoncus, felis eu venenatis euismod, sapien libero venenatis metus, tincidunt commodo urna magna non sem. Proin a nisi sit amet eros vestibulum interdum non at mi. Nullam sed purus orci. Donec gravida leo eget sem faucibus quis cursus nisi venenatis.

Keyword search results for: mexican (Page 1 of 1)

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Page 12: Foodavinci - Invoke labs Presentation

Logo(also Home

button)

Developer’s notesMargins for largerresolutions

Developer’s notesMargins for largerresolutions

DIE

TARY

PRO

FILE

Turkey and black bean tacoburgers

Combine tortilla corn chips, taco seasoning, onion and egg.

Crumble ground turkey over mixture and combine thoroughly.

Carefully fold in black beans so they don’t become crushed.

Portion mixture and shape into patties.

Cook patties on grill pan on medium heat until cooked through.

Serve on toasted hamburger buns with desired toppings.

Back to recipe gallery

Share on

Print

1 Cup of crushed tortilla corn chips1 Envelope of taco seasoning1 tablespoon dried minced onion1 Egg, lightly beaten1 lb lean ground turkey1 Cup canned black beans, drained and rinsedHamburger Buns

Optional toppingsShredded reduced fat cheddar cheeseLight yogurtLettuceTomato (diced or slices)Sliced black olivesSalsa

About Contact Sign-up Login

Page 13: Foodavinci - Invoke labs Presentation

Logo(also Home

button)

Developer’s notesMargins for largerresolutions

Developer’s notesMargins for largerresolutions

DIE

TARY

PRO

FILE

Turkey and black bean tacoburgers

Combine tortilla corn chips, taco seasoning, onion and egg.

Crumble ground turkey over mixture and combine thoroughly.

Carefully fold in black beans so they don’t become crushed.

Portion mixture and shape into patties.

Cook patties on grill pan on medium heat until cooked through.

Serve on toasted hamburger buns with desired toppings.

Back to recipe gallery

Share on

Print

1 Cup of crushed tortilla corn chips1 Envelope of taco seasoning1 tablespoon dried minced onion1 Egg, lightly beaten1 lb lean ground turkey1 Cup canned black beans, drained and rinsedHamburger Buns

Optional toppingsShredded reduced fat cheddar cheeseLight yogurtLettuceTomato (diced or slices)Sliced black olivesSalsa

Developer’s note:This is how the substitutionswill look up close during mouse-over

Light yogurt

LettuceTomato (diced or slices)

sour cream

Greek yogurt cream cheese

Developer’s note:Mouse-over the blue text will displaythe original recipe ingredient on top, andother substitutions underneath (all clickable)

Other ingredients below will ‘shift’ down toallow the other substitutions to display

About Contact Sign-up Login

Page 14: Foodavinci - Invoke labs Presentation

Logo(also Home

button)About Contact Sign-up

Developer’s notesMargins for largerresolutions

Developer’s notesMargins for largerresolutions

DIE

TARY

PRO

FILE

Turkey and black bean tacoburgers

Combine tortilla corn chips, taco seasoning, onion and egg.

Crumble ground turkey over mixture and combine thoroughly.

Carefully fold in black beans so they don’t become crushed.

Portion mixture and shape into patties.

Cook patties on grill pan on medium heat until cooked through.

Serve on toasted hamburger buns with desired toppings.

Back to recipe gallery

Login

Share on

Print

1 Cup of crushed tortilla corn chips1 Envelope of taco seasoning1 tablespoon dried minced onion1 Egg, lightly beaten1 lb lean ground turkey1 Cup canned black beans, drained and rinsedHamburger Buns

Optional toppingsShredded reduced fat cheddar cheeseLight yogurtLettuceTomato (diced or slices)Sliced black olivesSalsa

Light yogurt

LettuceTomato (diced or slices)

sour cream

Greek yogurt cream cheese

Original ingredient in recipe

Safe ingredients that can be used as substitutes

Page 15: Foodavinci - Invoke labs Presentation

Logo(also Home

button)

Once recipe is selected, buttonautomatically takes you to the‘Edit Recipe’ section & tab becomes active

Developer’s notesMargins for largerresolutions

About Contact Sign-up Login

EDIT RECIPERECIPE COLLECTION

Edit Preview

Edit Preview

Edit Preview

Recipe search

ID# Combined title name Entered by Date posted Status

1

2

3

RECIPE COLLECTION

chef2

chef3

chef1

Name of recipe 1

Name of recipe 2

Name of recipe 3

Last edited by

chef1

chef2

chef3

03/01/2012

04/28/2012

02/14/2013

Last edited on

03/14/2012

01/04/2013

02/14/2013

e.g. ID#, title, etc.

ApprovedPending

Page 16: Foodavinci - Invoke labs Presentation

Logo(also Home

button)

Developer’s notesMargins for largerresolutions

Developer’s notesMargins for largerresolutions

About Contact Sign-up Login

- ingredient+ ingredient

1. Descriptor

Ingredient 1

Ingredient 2

Ingredient 3

Unit of measurement

Unit of measurement

Unit of measurement

Quantity

Quantity

Quantity

2. Main ingredient 3. ‘Shape’ of dish

Approve and updatePreview recipe

- Step+ Step

Edit

Edit

Edit

NUTRITION DASHBOARD

EDIT RECIPE

PREPARATION GUIDE

TITLE

This is the !rst set of instructions that has to do with ingredient 1. If ingredient 1 is substituted, this set of instructions would need to chang to re"ect the Special Instructions for Substitution Solution 1. Or the special instructions could appear below where ingredient 1 was mentioned, but ideally, it should replace.

1.

Upload image

RECIPE COLLECTION

-

Page 17: Foodavinci - Invoke labs Presentation

Logo(also Home

button)

Developer’s notesMargins for largerresolutions

About Contact Sign-up Login

- ingredient+ ingredient

1. Descriptor

Ingredient 1

Ingredient 2

Ingredient 3

Unit of measurement

Unit of measurement

Unit of measurement

Quantity

Quantity

Quantity

2. Main ingredient 3. ‘Shape’ of dish

General Notes

SOLUTION 1

Substitution Solutions Detail Window

(information vertically shown withinner scroll)

Approve and updatePreview recipe

- Step+ Step

Edit

Edit

Edit

NUTRITION DASHBOARD

EDIT RECIPE

PREPARATION GUIDE

TITLE

This is the !rst set of instructions that has to do with ingredient 1. If ingredient 1 is substituted, this set of instructions would need to chang to re"ect the Special Instructions for Substitution Solution 1. Or the special instructions could appear below where ingredient 1 was mentioned, but ideally, it should replace.

1.

Upload image

RECIPE COLLECTION

-

General notes

Original ingredient name How many Measurement tool

SUBSTITUTION 1

+Subst. Details 1

All substitution ingredients (separate by commas)

Special preparation notes

How many Measurement toolIngredient A

Clear Delete

Delete

CancelSAVE AND SUBMIT

More than one entered substitution willautomatically populate on subsequenttabs

Page 18: Foodavinci - Invoke labs Presentation

WE CAN SERVE THE

WORLD.

Page 19: Foodavinci - Invoke labs Presentation

OUR COMPETITORS ARE FEW TO 0.

Page 20: Foodavinci - Invoke labs Presentation
Page 21: Foodavinci - Invoke labs Presentation

SPECIALTY FOODSNUTRITIONAL & CHEF CONSULTING

CUSTOMIZED LEATHER-BOUNDCOOKBOOKS

Page 22: Foodavinci - Invoke labs Presentation

PROTOTYPE

MVP

EXPANSION

APRIL MAY JUNE JUNE JULY AUGUST

Page 23: Foodavinci - Invoke labs Presentation

ASSUMPTIONS

Page 24: Foodavinci - Invoke labs Presentation

MINDPOWER FUELS OUR MACHINE

Page 25: Foodavinci - Invoke labs Presentation

VALUE PROPOSITION