presentation promotech labs interreg june_30th_2011
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Interreg IV BLiLa presentation
PROMOTECH LABS®Laboratoire d’usage de la création d‘entreprises
June, 30th 2011
Promotech ?
Overview
Promotech = European Business Innovation Centre
Objective : Support new innovative activities in Lorraine
Activities :
Coaching of entrepreneurs Promotion of entrepreneurship SME development Incubator activity European network support
- 1985 CEI certified EC BIC
- 1988 Technopôle Nancy Brabois
- 2010 30 years of activities.
> 571 enterprises have been created
> 337 SMEs have been diversified
Promotech CEI - Supporting document for DIGI-Awards applications – April, 29th 2011
Keys figures
Incubator
Awareness/ Detection
CoachingIncubation
/monitoring
To guide the making ofbusiness plan and adjustit to meet fundingattempts.
To impulse creation ideas inrelation with current trendsof economic environment.
Business launch andproject pilot in orderto make successfulactivity.
Users centric method in the project development
Coaching process for business creation
Living lab:
Business Innovation Center
Promotech offer
For whom?
Generation Y key characteristics: CreativeMulti-tasking Digital native Social oriented
Innovative entrepreneurs Students Young entrepreneurs
Promotech CEI : positioning & partners
ADIE - ADSN - ADUAN - ALEXIS - APC -CAPEMM - CAREP - CCI CCI - CM - GNI -INCUBATEUR LORRAIN - PLATO - REL
European Business Network labialized ecBIC (European community Business Innovation Centre* )
French network of BIC
*BIC in english = CEI in french
Methodological support:Scientist laboratory
Collaborative platform: Wiki support & referent
Living Lab ?
Living Lab…
Co-creation technique
Open Innovation
Users driven research
Users centric méthod
Laboratoire d’usages
Design
Urban development TIC
A Living Lab is a users centric method for innovation process.It considers as a open innovation component.
A Living Lab is:
A permanent system which link whole of project stakeholders. Innovation is driven by users and users are involved in a long-term process. Users become privileged partners of the enterprise and couldexpress themselves about many issues (out of financial).
Objective: create the most suitable environment betweenprojects and users. (open innovation eco-system)
What is Living Lab?
existing Living Labs
≈ 280 all around the world
Methodology is labialized by ENoLL, the European Network of Living Lab.
Promotech Labs
In the region Lorraine,Promotech work throughNIT Smart Cities Living Lab.
Promotech is experimenting the approach of Living Labs in theentrepreneurship field.
The model is applied by involving a group of users to co-design aproduct or service with an entrepreneur.
Smart Cities Living Lab
Positionning of our application
Open Innovation
Living Labs
Promotech Labs
≈ 230 in Europe
Open supply chainCo-innovationCrowdsourcing…
ICT, health, urban development …
Startups and business creation
In practice
One project, one group of users
1 project
1 entrepreneur Business idea
All projects, the community of users
Local groups of users constitute a community of usersinvolved through Promotech BICs for coaching ofentrepreneurs.
European dimension
= Interregional groups of users.
Test specificities of one project with different localgroup of users
Feed back + improvement of the method
Open innovation driven by users
Start-Up creation is:
A new approach, a new model
Application of the method
Methodology awareness
1 potential user group (15 people)
+ 1 presentation
+ 4 questions
= first meeting group
A Labs process
Outils de démarrage
Outils de continuité
Mail + ppt Réunion Synthèse
Google apps Wiki
Usability testsreal time, real conditionto test product/service
Collaborative platform
Wiki or mobile for continuous exchanges
Our projects in process
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130 people : members of a 9 user groups
Organisation : overview
Lead users meetingFocus GroupUsability testOnline suggestion toolsStory telling
>>>> Idea generation, co-creation, experimentation, evaluation,
Outils de démarrage
Outils de continuité
Mail + ppt Réunion Synthèse
Google apps Wiki
Mobile usageUsage Test
Collaborative Platform
Meeting
Practical organization
24
Plan details
1 users group (15 people)
1 first meeting group (presentation and questioning)
1 collaborative platform (as a Wiki) for exchange continuity
Usage tests (real time, real condition to test product/service)
First meetings & tests
Process to initiate
Mat
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Identify innovative project .
Evaluate pertinence and objectives with entrepreneurs.
-----
Determinate initials issues (through question).
Constitute users group.
Plan first group meeting.
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Use continuity tools.
Make an usage test.
Run an iterative demarche.
Social Productivity
Platform 2.0
Usability test
3D visualization
Connectivity
…with digital support
Social network
To promote projects, to federate digital community.
Collaborative platform
For consultation & contribution
Interactivity
< for live product testing
3D – virtual reality
Mobile use
To increase contributions : quick, regular, spontaneous
Please, contact us to share about your approach.
What about You?
Contact:
@PromotechCEI
Thanks for your attention.
Sébastien LEFLONDMission Living [email protected]
Jacky [email protected]
http://www.promotechlabs.com