Uncorked

Cocktails That Come To You

Food Truck Brand Proposal

Table Of Contents

Creative Brief 3

Logo 4

Colors/Fonts/Tagline 5

Menu 6-7

Food Truck 8

Website 9-10

Digital Ad’s 11-13

Creative Brief

OBJECTIVE To brand a new Food Truck that is focused on serving alcohol to adults in popular locations at night and at big events such as weddings, corporate meetings and other upscale events.

AUDIENCEThe main audience is men and women over the age of 21. Specifically those running events in which a bar will be needed. It is a new trend to have food trucks at events. This truck would essentially bring a bar to any event needed, and provide entertainment to all guests!

STRATEGY Potential customers need to know that it is a upscale beverage truck that they can rent out for events. That it only serves to 21 and older and provides the best drinks in a fun trendy fashion.

CHANNELS Through social media, digital advertisements and word of mouth through customers. Additionally by attending big food truck events such as festivals and citywide events.

TACTICS Through social media, and traditional ads I believe people will hear about it. Positioning it in local areas that have a lot of buzz will additionally help potential customers become aware of its services!

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COMPETITION The main competition will be bars in the area of the food truck, and other companies that cater events. I believe that my brand will be different however just because it is following the new food truck trend and is more innovative and could get more buzz from guests attending the events.

ENGAGEMENT People will get involved by either renting the truck or by ordering from it. If the service is great, other people will hear about it through word of mouth and social media. Word of Mouth is what will bring other people to this truck; therefore customer service will be of up-most priority to this truck.

EXTENSIONS The idea that it is a food truck means it is easy to expand. If the truck has success, several other trucks could be created in other big cities around the country and a chain could be created. If successful, it could also be turned into an upscale bar in big city locations.

LAUNCH The launch will occur at a big city food truck festival, where the name and idea can be spread to several people at one time. It will help get the word out to individuals who may want the truck to come to their own events.

Logo

Uncorked UncorkedUncorked

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Colors | Fonts | Tagline

RGBR: 0G: 153B: 153

CMYKC: 81M: 20Y: 42K: 1

Web Safe009999

Pantone7716 C

RGBR: 255G: 255B: 255

CMYKC: 0M: 0Y: 0K: 0

Web Safeffffff

PantoneWhite

RGBR: 0G: 0B: 0

CMYKC: 0M: 0Y: 0K: 100

Web Safe0000000

PantoneBlack

Fonts:

MOON

Always In My Heart

Montez

Dafont.com

Dafont.com

Dafont.com

TagLine:

Cocktails That Come To You

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Menu

Uncorked

Liquor Choices

B eerShiner | Budweiser | CoolerSLight 65On Tap

By The BottleBlue Moon 6

Bud Light Lime 4

Miller High Life 4

Lone Star 5

Gueniss 8

Sam Adams Boston 7

Michelob Ultra 3

Angry Orchard 5

Corona 6

IPA 9

Sp eciality CocktailsOld Fashioned 8

Martinez 7Martini 9

Manhattan 6Brooklyn 8Daiquiri 10

Margarita 10

Sidecar 9

French 75 11

Bloody Mary 7Negroni 9

Ramos Gin Fizz 6Mint Julep 11

Whiskey Sour 7Cosmopolitan 9

Mai Tai 8Others Available Upon Request

WinePinot Noir 8 | 20

Au Contraire. Sonoma Coast, California

Pinot Noir 9 | 18

Ponzi."Tavola", Willamette Valley, Oregon

Merlot 12 | 26

Duckhorn. Napa Valley, California

Cabernet Sauvignon 11 | 24

Silver Oak. Alexander Valley, California

Red Blend 9 | 20

Pahlmeyer"Jayson," Napa Valley, California

Bolgheri 13 | 32 Antinori. Tuscany, Italy

Malbec 14 | 36

Terrazas de los Andes. Mendoza, Argentina

Cabernet Franc 12 | 28

Guy Saget. Loire, France

Pinot Noir/Syrah 6 | 15

Willamette Valley, Oregon

Zinfandel 11 | 21

Edmeades. Mendocino County, California

Chardonnay 7 | 20

Concannon. Livermore Valley, California

Pinot Grigio 10 | 23

Santa Margherita. Valdadige, Veneto, Italy

Sauvignon Blanc 11 | 24

Marlborough, New Zealand

Moscato 8 | 20

Terra Andina. Limarí Valley, Coquimbo, Chile

Riesling 16 | 37

S. A. Prüm, Qualitätswein, Germany

Prosecco 11 | 24

La Marca. Italy, NV

Brut Ros 8 | 19éMendocino County, California, NV

Brut 15 | 28

Veuve Clicquot, Italy

Champagne 17 | 39

Loire, France

Red White

Rose

1800 gold tequila99 oranges schnapps

absolut apeach vodkaalbert robin cognac

amarito amarettoschnapps

bacardi 151 rumbaileys coffee

bradys irish creamcaptain morgan parrot bay rum

crown royal whiskeyFireball cinamon whiskey

Five o'clock gingrey goose vodka

hennessy vs cognacjack daniels #7 black tennessee

jagermeisterjameson irish whiskey

jim beam bourbonjim beam devils cutKentucky Bourbon

kahlua white russianmalibu coconut rum

midnight moonshine apple piepatron silver tequila

seagram's lime twisted ginSambouki

SAkeGlennfeddick Skotch Whiskey

skyy 90 vodkasmirnoff 100 vodka

southern comfort 100

Liquor Choices

Pricing Varies Upon Drink Request

MENU

Cocktails That Come To You

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Menu

Uncorked

Cocktails That Come To You

Sp eciality CocktailsMartini 9

Manhattan 6Daiquiri 10

Margarita 10

Bloody Mary 7Whiskey Sour 7

Cosmopolitan 9Mai Tai 8

Others Available Upon Request

amarito amarettobacardi 151 rum

captain morgan parrot bay rumcrown royal whiskey

Fireball cinamon whiskeyFive o'clock gin

grey goose vodkajack daniels #7 black tennessee

jameson irish whiskeyKentucky Bourbon

malibu coconut rumpatron silver tequila

seagram's lime twisted ginsouthern comfort 100

Liquor ChoicesB eerShiner 5On Tap

By The BottleBud Light Lime 4

Lone Star 5

Gueniss 8

Michelob Ultra 3

Angry Orchard 5

Corona 6Wine

Pinot Noir 8 | 20

Au Contraire. Sonoma Coast, California

Merlot 12 | 26

Duckhorn. Napa Valley, California

Cabernet Sauvignon 11 | 24

Silver Oak. Alexander Valley, California

Red

Prosecco 11 | 24

La Marca. Italy, NV

Champagne 17 | 39

Loire, France

Rose

Chardonnay 7 | 20

Concannon. Livermore Valley, California

Pinot Grigio 10 | 23

Santa Margherita. Valdadige, Veneto, Italy

Moscato 8 | 20

Terra Andina. Limarí Valley, Coquimbo, Chile

White

MENU

The menu on the left page shows all of the drinks/types of alcohol that Uncorked Serves. The menu shown on this page would be what customers would see on a daily basis. They would be able to choose a limited amount of each type of beverage to be served at their events. Each day the truck would choose which drinks they will serve around town.

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Food Truck

Uncorked

Cocktails That Come To You

Sp eciality CocktailsMartini 9

Manhattan 6Daiquiri 10

Margarita 10

Bloody Mary 7Whiskey Sour 7

Cosmopolitan 9Mai Tai 8

Others Available Upon Request

amarito amarettobacardi 151 rum

captain morgan parrot bay rumcrown royal whiskey

Fireball cinamon whiskeyFive o'clock gin

grey goose vodkajack daniels #7 black tennessee

jameson irish whiskeyKentucky Bourbon

malibu coconut rumpatron silver tequila

seagram's lime twisted ginsouthern comfort 100

Liquor ChoicesB eerShiner 5On Tap

By The BottleBud Light Lime 4

Lone Star 5

Gueniss 8

Michelob Ultra 3

Angry Orchard 5

Corona 6Wine

Pinot Noir 8 | 20

Au Contraire. Sonoma Coast, California

Merlot 12 | 26

Duckhorn. Napa Valley, California

Cabernet Sauvignon 11 | 24

Silver Oak. Alexander Valley, California

Red

Prosecco 11 | 24

La Marca. Italy, NV

Champagne 17 | 39

Loire, France

Rose

Chardonnay 7 | 20

Concannon. Livermore Valley, California

Pinot Grigio 10 | 23

Santa Margherita. Valdadige, Veneto, Italy

Moscato 8 | 20

Terra Andina. Limarí Valley, Coquimbo, Chile

White

MENU

Cocktails Coming to you for: Weddings

Coorporate Parties Events

972-345-7612www.uncorked.com

Uncorked

Cocktails that Come to you

972-345-7612www.uncorked.com

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Website

This would be the website Uncorked would use. It

has a simple interface with room to share photos and stories.

Additionally there is an option to see where the

truck is and where it will go over the next week.

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Website

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Digital Ad’s

Run Out Of Alcohol at your wedding?

Should Of Uncorked

Uncorked

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The digital ad campaign would run on social media platforms such as Twitter, Facebook and instagram. They would be placed in my demographics news feeds so they would see them. The goal of the ad’s was to be runny and get possible

consumers to wonder what Uncorked is. I believe it will drive the consumers to the website to learn more and ultimately visit or rent out the truck.

Digital Ad’s

homemade bar at your 21st?

Should Of Uncorked

Uncorked

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Digital Ad’s

Work event get a little crazy?

Should Of Uncorked

Uncorked

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Uncorked

nichole Wierschem

Cocktails That Come To You