INTERNET & FOOD IN INDIA!

RITESH DWIVEDY

What is JustEat? How it works, product, benefits

Is food such a big deal? How big is the opportunity? Changing social fabric

The JustEat Journey

Challenges in the JustEat model

Opportunities in Food

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CONTENTS

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WHAT IS JUSTEAT?

The Reliable Network

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HOW IT WORKS

Hungry Surfer

Places order on Order received INSTANTLY at the

restaurant

1

or

Mobile apps, GPRS printers or pos

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JUST EAT Website

Mobile Apps

Partner websites

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Restaurant delivers foodto the customer4

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PRODUCTS

B2B – JUST EAT POS

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B2C – ORDERING AT A FINGERTIP

Technology that is tackling the operational challenges of the Indian delivery market. Examples:

EPOS

Menu updation

Manage orders

Record order

details

Manage Payroll

Generate reports

Analyze perform

ance

Manage servers

Manage coupons

/ discount vouchers

Food in India is a big deal!

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WHY A BIG OPPORTUNITY?

1.2B population, 430M people between age of 10 & 29 years

117M smartphone users

QSRs growing at > 20%

USD $1.6B delivery market

Average order size is ₹400

Average consumer in tier 1 cities orders food once a week

1-2% of orders placed online.

TIER 1 CITY MARKET SIZE

NAME Bangalore NCR Mumbai Pune Chennai HyderabadPopulation (M) 8.5 22 18 6.8 4.7 3

# of delivery restaurants 2,479 6,417 5,250 1,983 1,371 875Ann del market size (M) 80 208 170 64 44 28

Active net pop (M) 1.7 5 6.2 1.8 2.2 1.2Ecomm population (M) 1.1 2.8 2.3 0.9 0.6 0.4

Estimated 50,000 delivery restaurants nationwide. Growth driven by organized sector, which grew at an explosive 36% in 2012.

Internet population growing at 20%

Mobile shopping grew by 800% in 2013 (link)

Top 6 metros make up about $600M of the total $1.6B Market

CHANGING TRADITIONS, COUPLED WITH A GROWING MIDDLE CLASS WORKFORCE

Our Core Segments – and what matters to them

Young workforce getting younger. 50% aged less than 35 years

Middle class up from 5% to 20% in 2015. Expected to be 50% in 2050Eat outs have become a need

Double income aspirational family

Ordering is faster and easier Updated restaurant menu to be viewed online No need to talk to a busy restaurant for placing order Ease of giving specific instructions Address can be stored and one click ordering is easy Can see reviews and ratings of restaurants Exclusive discounts, loyalty rewards points available To be able to place orders for food without disturbing my work Error-free ordering

Why users love JUST EAT?Choice, Convenience, Value

WORKAHOLICHAS NO TIME FOR COOKINGWANTS A FAST AND PRACTICAL WAY OF ORDERING

FAMILYKNOWS HOW TO COOK BUT HAS NO TIME FOR ITLIKES VARIETY TO PLEASE ALL ITS MEMBERS

DOUBLE INCOME, NO KIDS DINK

A typical user is 30 yearsold, works for an IT companyand spends an average of Rs.400 onordering food from restaurants onthe weekends

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LEADING TO EXPLOSION IN HOME DELIVERIES…

Source: JustEat primary research, among 500 educated professionals in Bangalore, 2006

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TIMELINE

HungryBangalore.com starts operations

Seed round from IAN Series A fromJUST EAT

Operations extended to other cities

2015• India’s largest online food ordering portal• Operating in over 26 cities of India (Focus in Tier 1 cities)• Contracts with 3,500+ restaurants (serving 350,000 dishes from 52 cuisines)• 75% orders placed on mobiles• 90% orders with online payment• Average customer orders 16 times a year through Justeat

2006 2007 2008 2010 2011 2012 2013 2014 2015

Series B from JE, Axon and Forum

Acquisition

Challenges in the JustEat model

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Unorganized industry Black is the favorite color (cash based business) Menu design is unscientific, prices fluctuate randomly High order cancellation – disregard to customer experience Complete disregard to CRM, repeat orders etc

Technology stone age Order routing to restaurants is partly automated Order lifecycle tracking is nonexistent Inventory management is not data driven. Dish inventory unpredictable

Nature of business Short window for order placement Ordering is unplanned, waiting is pain A hungry customer is an angry customer

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CHALLENGES

Opportunity in Food

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A smart QSR Own complete order lifecycle – make and deliver Reduce dependence on real estate Use technology to offer a delightful experience

Ideas which can improve kitchen capacity utilization of restaurants

Restaurant focussed ingredients suppliers

Innovation in packaging

No Dominos in Indian Food? Is pizza my staple food Food is a hyperlocal business – a QSR chain focusing on localized Indian food

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WHATS NEXT IN FOOD?