Font Trials…

Why do we use fonts?

The idea of a font in the music industry is to create a brand image. The font should be recognisable to the audience. Often the font tends to be used multiple times throughout the artists work. Often the artists name is in the same font but the album names may be in different fonts.

Font Analysis

A

SerifHas the small flicks (serifs) at the edges of the letterform.

Used in formal and professional situations.

Sans SerifDoes not have serifs. The letterforms are simple and clean.

Used in informal, friendly situations.

ALine and Character Spacing

I need to be aware of the spacing between my lines and character spacing throughout my work. Having large spaces can make text feel more formal. The larger spaces also tend to make text more readable which is important for advertising in particular.

During the font trial task I used the website http://www.dafont.com/ which features thousands of fonts. The range of fonts allowed me to chose examples in which I felt would be relevant to my genre and in particular Oh Wonder. This task in its self is easy, however the instinct of ones nature is to find a font to match the artists own font.

I found this font by selecting the sans serif subheading on the section “Basic”. This font caught my attention because it is bold and basic which means it is easily understandable but also stands out. The capitalisation makes the font formal but the lack of serifs keeps it informal. I feel as though the font is slightly too heavy for Oh Wonder.

I found this font by selecting the various subheading on the section “Script”. I like this font because it is quite soft and gentle which makes me feel easy. By this I mean in relation to Richard Dyers star theory, I feel as though I am within reach. I feel this font is less conventional for the band name but it could work for the song title.

I found this font by selecting the Serif subheading on the section “Basic”. I like this font because it is formal due to the capital letters and serifs. This is contrary to the previous font where in relation to Richard Dyers star theory, this font makes the band feel much more out of reach. I feel as though this font is therefore slightly to formal for the audience group of young alt where they may feel intimidated at first.

I found this font by selecting the sans serif subheading on the section “Basic”. I think this font is suitable because it is formal due to the capital letters. Furthermore it is also informal because it doesn’t feature serifs. This is suitable for the audience. I prefer this to the first font because it is less bold meaning it is less intimidating. The only downside would be if it wasn’t clear enough to read.

I found this font by selecting the various subheading on the section “script”. What I like about this font is that it is very informal but stands out due to the thickness of the letters. I like the disorder of the font because it creates a quirky impression which could be relevant for indie pop artists. I would be cautious that it is slightly unconventional to the genre and to band names because of the in-formalness.