1. To Reinforce BrandingtheyellowcoincommunicationtheyellowcoinCall @ 8527315777 2. Press Release or press discharge define the visionand character of an organisation as we often wearattires which define us well. These releases notonly inform the media and target people about anevent or launching of product/service but in thebroader sense it gives overall picture of abrand/organisation and creates a subtle image inthe subconscious mind of its target audience. It isa blunt fact that these informations translate theculture of an organisation, its approach towardsthe people and how it want to establish itself inthe market. 3. A press discharge should not be considered as a mere tool ofcommunication rather it should be recognised as a powerfultool of image and brand building. A well crafted pressrelease is one of the most powerful weapons to PRprofessional and coverage of an event/occasion dependslargely on the content and presentation of the press release.PR professional cannot pitch a brand to the media without aclear, crispy and well conceptualised press release. If youare targeting to Class A media then you should pay specialattention will crafting a press discharge, it is advisable that abrand or PR agency should hire creative content writers tomake press releases more comprehensive, creative andmedia enticing. 4. Press releases work like the script of a movie, as script decidesthe fate of a movie on the box-office, press releases decide thefuture of a brand in the market. Usually these officialannouncements play predominant role while critics review abrand or book. Apart from the core features and attributes of abrand journalists also read these shared information beforewriting their reviews about a particular brand, service, movie ora book. "Selection of right words and phrases, appropriate titleand headings, flawless grammar and authentic data in a releasecan really appeal media as well as target audience and createsan overall positive picture of a brand and motivates people totake favourable decisions."- Geeta Singh, Founder and MD ofThe Yellow Coin Communication (TYCC) Pvt. Ltd. 5. Avoid some mistakes which non-professional writers usuallymake in crafting a press release such as making a long pressrelease anticipating that it will create a big story in the printand electronic media is a false perception. Secondly, thecontent of the press release shouldn't sound like the copy ofan advertisement. Lastly, make heading as well as mainbody of the press discharge in the active voice and avoidpassive voice unless the theme demands it.