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International Congress and Convention Association www.iccaworld.com Focus Group: Destination Marketing 10 July 2009 International Congress & Convention Association

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International Congress and Convention Association www.iccaworld.com

Focus Group: DestinationMarketing

10 July 2009

International Congress & Convention Association

Page 2: Focus Group: Destination Marketing group... · Common set of rules • No logos - we all work for Norway • Know your destination – We cross sell • We require the industry to

Any topics for a discussion?

Page 3: Focus Group: Destination Marketing group... · Common set of rules • No logos - we all work for Norway • Know your destination – We cross sell • We require the industry to

Case studyNorway

Getting the most out of smallbudgets

Page 4: Focus Group: Destination Marketing group... · Common set of rules • No logos - we all work for Norway • Know your destination – We cross sell • We require the industry to

Starting point 2005

• New destination

• Few internationalflights

• Unknown to nearlyeverybody

• A small budget

Page 5: Focus Group: Destination Marketing group... · Common set of rules • No logos - we all work for Norway • Know your destination – We cross sell • We require the industry to

”Not better than anyone, butdifferent than everyone”

Page 6: Focus Group: Destination Marketing group... · Common set of rules • No logos - we all work for Norway • Know your destination – We cross sell • We require the industry to

Selling concepts instead ofdestinations!

Common set of rules

• No logos - we all work for Norway

• Know your destination

– We cross sell

• We require the industry to work for us..

Page 9: Focus Group: Destination Marketing group... · Common set of rules • No logos - we all work for Norway • Know your destination – We cross sell • We require the industry to

NORWAYFor natural reasons...

Page 10: Focus Group: Destination Marketing group... · Common set of rules • No logos - we all work for Norway • Know your destination – We cross sell • We require the industry to

Page 11: Focus Group: Destination Marketing group... · Common set of rules • No logos - we all work for Norway • Know your destination – We cross sell • We require the industry to

Trade shows

Page 12: Focus Group: Destination Marketing group... · Common set of rules • No logos - we all work for Norway • Know your destination – We cross sell • We require the industry to

IMEX/EIBTM = We all work for Norway

• Meet before the showstart

• Register all clients– Statistics in the future

• Same follow – up

• Learn from ourcompetitors

• Competitors =ambassadors

Page 13: Focus Group: Destination Marketing group... · Common set of rules • No logos - we all work for Norway • Know your destination – We cross sell • We require the industry to

Pictures

Page 14: Focus Group: Destination Marketing group... · Common set of rules • No logos - we all work for Norway • Know your destination – We cross sell • We require the industry to

Page 15: Focus Group: Destination Marketing group... · Common set of rules • No logos - we all work for Norway • Know your destination – We cross sell • We require the industry to

Myths & Facts

Expensive ?

Cold?

Boring?

Page 16: Focus Group: Destination Marketing group... · Common set of rules • No logos - we all work for Norway • Know your destination – We cross sell • We require the industry to

Cold ? – what`s the problem?

Boring – I don`t think so!..

Page 17: Focus Group: Destination Marketing group... · Common set of rules • No logos - we all work for Norway • Know your destination – We cross sell • We require the industry to

Accommodation

Page 18: Focus Group: Destination Marketing group... · Common set of rules • No logos - we all work for Norway • Know your destination – We cross sell • We require the industry to

Accommodation

Page 19: Focus Group: Destination Marketing group... · Common set of rules • No logos - we all work for Norway • Know your destination – We cross sell • We require the industry to

Transport

Page 20: Focus Group: Destination Marketing group... · Common set of rules • No logos - we all work for Norway • Know your destination – We cross sell • We require the industry to

Transport

Page 21: Focus Group: Destination Marketing group... · Common set of rules • No logos - we all work for Norway • Know your destination – We cross sell • We require the industry to

Lillehammer

• Organise your own company Olympics

Lightshow !

Page 22: Focus Group: Destination Marketing group... · Common set of rules • No logos - we all work for Norway • Know your destination – We cross sell • We require the industry to

Your view Lightshow

Page 23: Focus Group: Destination Marketing group... · Common set of rules • No logos - we all work for Norway • Know your destination – We cross sell • We require the industry to

Any topics for a discussion?

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International Congress and Convention Association www.iccaworld.com

Thank you!

International Congress & Convention Association

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