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International Congress and Convention Association www.iccaworld.com
Focus Group: DestinationMarketing
10 July 2009
International Congress & Convention Association
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Any topics for a discussion?
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Case studyNorway
Getting the most out of smallbudgets
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Starting point 2005
• New destination
• Few internationalflights
• Unknown to nearlyeverybody
• A small budget
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”Not better than anyone, butdifferent than everyone”
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Selling concepts instead ofdestinations!
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Common set of rules
• No logos - we all work for Norway
• Know your destination
– We cross sell
• We require the industry to work for us..
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NORWAYFor natural reasons...
NORWAYFor natural reasons...
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Trade shows
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IMEX/EIBTM = We all work for Norway
• Meet before the showstart
• Register all clients– Statistics in the future
• Same follow – up
• Learn from ourcompetitors
• Competitors =ambassadors
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Pictures
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Myths & Facts
Expensive ?
Cold?
Boring?
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Cold ? – what`s the problem?
Boring – I don`t think so!..
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Accommodation
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Accommodation
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Transport
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Transport
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Lillehammer
• Organise your own company Olympics
Lightshow !
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Your view Lightshow
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Any topics for a discussion?
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International Congress and Convention Association www.iccaworld.com
Thank you!
International Congress & Convention Association