fnv live

**** MEDIA ADVISORY **** MEDIA ADVISORY **** MEDIA ADVISORY **** FRUITS AND VEGGIES PRESENTS FNV LIVE: APPEARANCES AND PERFORMANCES FROM ESTELLE, MADISON BEER, MICK AND MORE Launched in Hampton Roads earlier this year, FNV aims to increase consumption of fruits and vegetables WHAT: FNV Live, an event featuring live musical performances, celebrity appearances, and stunts and challenges led by some of the nation’s top social media creators from Whistle Sports Network. FNV is a cutting edge brand and marketing campaign for fruits and veggies. Led by the Partnership for a Healthier America (PHA) and a collaboration of companies, celebrities, athletes and foundations, it uses disruptive marketing, bold creative and a no-holds barred attitude to give fruits and veggies the attention they rightfully deserve. WHEN: Friday, Nov. 20, 2015 2 p.m. – Doors open 3 p.m. – Show begins WHERE: Old Dominion University (ODU) Ted Constant Convention Center 4320 Hampton Blvd. Norfolk, VA 23529 WHO: Estelle, GRAMMY-winning singer Madison Beer, singer and actress MICK, A-List DJ and entrepreneur Paul Rabil, professional lacrosse player and YouTube star Indi and Skye Cowie, freestyle soccer sisters and YouTube stars CREDENTIALS: Media interested in covering the event should contact Cindy Mackey at 757.754.4553 or [email protected]. TICKETS: Event tickets are being disseminated to local students via ODU, community organizations, and high schools. A limited number will also be made available on social media. Follow FNV on Facebook (/TeamFNV), Instagram or Twitter (@TeamFNV) for more information. About FNV FNV, a brand focused on increasing fruit and vegetable consumption and sales, is led by the Partnership for a Healthier America (PHA) and a collaboration of companies, celebrities, athletes and foundations. For years,

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****MEDIAADVISORY****MEDIAADVISORY****MEDIAADVISORY****

FRUITSANDVEGGIESPRESENTSFNVLIVE:APPEARANCESANDPERFORMANCES

FROMESTELLE,MADISONBEER,MICKANDMORELaunchedinHamptonRoadsearlierthisyear,FNVaimstoincreaseconsumptionoffruitsand

vegetablesWHAT: FNVLive,aneventfeaturinglivemusicalperformances,celebrity

appearances,andstuntsandchallengesledbysomeofthenation’stopsocialmediacreatorsfromWhistleSportsNetwork.

FNVisacuttingedgebrandandmarketingcampaignforfruitsandveggies.LedbythePartnershipforaHealthierAmerica(PHA)andacollaborationofcompanies,celebrities,athletesandfoundations,itusesdisruptivemarketing,boldcreativeandano-holdsbarredattitudetogivefruitsandveggiestheattentiontheyrightfullydeserve.

WHEN: Friday,Nov.20,2015 2p.m.–Doorsopen 3p.m.–ShowbeginsWHERE: OldDominionUniversity(ODU) TedConstantConventionCenter 4320HamptonBlvd. Norfolk,VA23529WHO: Estelle,GRAMMY-winningsinger

MadisonBeer,singerandactressMICK,A-ListDJandentrepreneur

PaulRabil,professionallacrosseplayerandYouTubestar IndiandSkyeCowie,freestylesoccersistersandYouTubestarsCREDENTIALS:MediainterestedincoveringtheeventshouldcontactCindyMackeyat757.754.4553orcindymackey@cox.net.TICKETS:EventticketsarebeingdisseminatedtolocalstudentsviaODU,communityorganizations,andhighschools.Alimitednumberwillalsobemadeavailableonsocialmedia.FollowFNVonFacebook(/TeamFNV),InstagramorTwitter(@TeamFNV)formoreinformation.AboutFNVFNV,abrandfocusedonincreasingfruitandvegetableconsumptionandsales,isledbythePartnershipforaHealthierAmerica(PHA)andacollaborationofcompanies,celebrities,athletesandfoundations.Foryears,

fruitsandveggiesstoodbypassivelyasthemarketingmachinecrankedfullthrottle,sellingyoueverythingfromshoestobarbecuestoshinynewsportscars.Butnow,we’veofficiallyjoinedtheparty.Takingoverbillboardsandairwaves.Enlistingathletesandcelebs.Shamelesslypushingpeachesandsweetpotatoesontothepublic.FNVishere.Visitwww.FNV.comformoreinformation.AboutPHAThePartnershipforaHealthierAmerica(PHA)isdevotedtoworkingwiththeprivatesectortoensurethehealthofournation’syouthbysolvingthechildhoodobesitycrisis.In2010,PHAwascreatedinconjunctionwith–butindependentfrom–FirstLadyMichelleObama’sLet’sMove!effort.PHAisanonpartisannonprofitorganizationthatisledbysomeofthenation’smostrespectedhealthandchildhoodobesityexperts.PHAbringstogetherpublic,privateandnonprofitleaderstobrokermeaningfulcommitmentsanddevelopstrategiestoendchildhoodobesity.Mostimportant,PHAensuresthatcommitmentsmadearecommitmentskeptbyworkingwithunbiased,thirdpartiestomonitorandpubliclyreportontheprogressourpartnersaremaking.FormoreinformationaboutPHA,pleasevisitwww.aHealthierAmerica.organdfollowPHAonTwitter@PHAnews.

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