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Fmcg By Dewasish GhoshalTRANSCRIPT
Prepared ByDewasish GhoshalPGDM (Agriculture)
FMCG Industry
FMCG are products that have a quick shelf turnover, at relatively low cost and don't require a lot of thought, time and financial investment to purchase
‘Fast Moving’ is in opposition to consumer durables such as kitchen appliances that are generally replaced less than once a year
Three of the largest and best known examples of Fast Moving Consumer Goods companies are Nestlé, Unilever and Procter & Gamble
FMCG Industry
The Indian FMCG sector is an important contributor to the country's GDP. It is the fourth largest sector in the economy and is responsible for 5% of the total factory employment in India
This has been due to liberalization, urbanization, increase in the disposable incomes and altered lifestyle
. The lower-middle income group accounts for over 60% of the sector's sales. Rural markets account for 56% of the total domestic FMCG demand
Brief about Company
The Company started in the year Started to distribute Colgate Dental Cream, Colgate-Palmolive It has a presence in around 3.5 million retail outlets across the
country, of which the Company services 9.40,000 outlets directly
The Company has grown to a Rs. 9600 million plus with an outstanding record of enhancing value for its strong shareholder base
Colgate has been voted ‘The Most Trusted Brand’ in India across all brands and categories for the third consecutive year in the Brand Equity AC Nielson ORG-MARG 2005 survey.
History 1975
Caprice hair care launches in Mexico. Today, hair care products are sold in over 70 countries, with variants to suit every type of hair need
1976Colgate-Palmolive acquires Hill's Pet Nutrition. Today Hill's is the global leader in pet nutrition and veterinary recommendations
1983Colgate Plus toothbrush is introduced. Today over 1.6 billion Colgate toothbrushes are sold annually worldwide
1985Protex bar soap is introduced, and today offers all-family antibacterial protection in over 56 countries. Colgate-Palmolive enters into a joint venture with Hong Kong-based Hawley & Hazel, a leading oral care company, which adds strength in key Asian markets.
History 1986
The Chairman's You Can Make A Difference Program is launched, recognizing innovation and executional excellence by Colgate people
1987Colgate acquires Softsoap liquid soap business from the Minnetonka Corporation. Today, Colgate is the global leader in liquid hand soap
1989
Annual Company sales surpass the $5 billion mark
1991Colgate acquires Murphy Oil Soap, the leading wood cleaner in the U.S. Today, its product portfolio has expanded to include all-purpose cleaners, sprays and wipes
History 1992
Colgate acquires the Mennen Company. Today, Mennen products are sold in over 52 countries
1995Colgate enters Central Europe and Russia, expanding into fast-growing markets. Colgate acquires Kolynos Oral Care business in Latin America and launches market-leading Sorriso toothpaste
1996Bright Smiles, Bright Futures oral health education program expands to reach 50 countries with in-school programs and mobile dental clinics
1997Colgate Total toothpaste is introduced and quickly becomes the market leader in the U.S. Only Colgate Total, with its 12-hour protection, fights a complete range of oral health problems
History 2004
Colgate acquires the GABA oral care business in Europe, with its strength in the important European pharmacy channel and its ties with the dental community.
2006Today, with sales surpassing $10 billion, Colgate focuses on four core businesses: Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate now sells its products in 222 countries and territories worldwide.
Market Share Market share to 50.4% in March 2005 It grew by 9% during 2004-05 Company volume in the core toothpaste category increased by
14%,
Products Oral Care:
Colgate – Toothpaste, Tooth Powder, Whitening Products Pamolive - Shower Gel, Shower Cream, Bar Soap, Liquid Hand
Wash, Shave Preps, Skin Care
Household Care: Axion Surface Clean
Brief about Company
The company started in 1892 in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295
In the subsequent public issue of 1978, Indian shareholding crossed 60%, firmly establishing the Indianness of the firm
Four years later in 1983, it crossed the Rs. 100 crores revenue mark
In 2002, Britannia's New Business Division formed a joint venture with Fonterra, the world's second largest Dairy Company, and Britannia New Zealand Foods Pvt. Ltd. was born Forbes Global rated Britannia 'One amongst the Top 200 Small Companies of the World', and The Economic Times pegged Britannia India's 2nd Most Trusted Brand.
History
1975Britannia Biscuit Company takes over biscuit distribution from Parry's
1979Re-christened Britannia Industries Ltd. (BIL)
1983Sales cross Rs.100 crore 1989
· The Executive Office relocated to Bangalore
1992· BIL celebrates its Platinum Jubilee
History
1993 Wadia Group acquires stake in ABIL, UK and becomes an equal partner with Groupe Danone in BIL
· 1997
Re-birth - new corporate identity 'Eat Healthy, Think Better' leads to new mission: 'Make every third Indian a Britannia consumer' BIL enters the dairy products market
1999"Britannia Khao World Cup Jao" - a major success! Profit up by 37%
2000Forbes Global Ranking - Britannia among Top 300 small companies
History
2001BIL ranked one of India's biggest brands No.1 food brand of the country Britannia Lagaan Match: India's most successful promotional activity of the year Maska Chaska: India's most successful FMCG launch
2002BIL launches joint venture with Fonterra, the world's second largest dairy
company Britannia New Zealand Foods Pvt. Ltd. is born Rated as 'One amongst the Top 200 Small Companies of the World' by
Forbes Global Economic Times ranks BIL India's 2nd Most Trusted Brand Pure Magic -Winner of the Worldstar, Asiastar and Indiastar award for packaging
History
2003'Treat Duet'- most successful launch of the year Britannia Khao World Cup Jao rocks the consumer lives yet again
2004Britannia accorded the status of being a 'Superbrand' Volumes cross 3,00,000 tons of biscuits Good Day adds a new variant - Choconut - in its range
2005Re-birth of Tiger - 'Swasth Khao, Tiger Ban Jao' becomes the popular chant! Britannia launched 'Greetings' range of premium assorted gift packs The new plant in Uttaranchal, commissioned ahead of schedule. The launch of yet another exciting snacking option - Britannia 50-50 Pepper Chakkar
ProductsBISCUITS BRITANNIA GOOD DAY(cashew, butter,pista, badam, chocochips and choconuts), NICE TIME MARIE GOLD TIGER BRITANNIA TREAT(eliachi, orange, mango), MILK BIKIS LITTLE HEARTS BRITANNIA 50-50 SALTED CRACKERS- SNAX, IMEPASS
BREADS DELBIS(sliced bread)
Market Share
In terms of value, Britannia leads the market with 37 per cent market share
Brief about Company
Dabur India Limited is a leading Indian consumer goods company with interests in health care, Personal care and foods
Over more than 100 years Dabur has been dedicated to providing nature-based solutions for a healthy and holistic lifestyle
History
In 1979, the Sahibabad factory / Dabur Research Foundation was setup.
In 1986, it became a public limited company. In 1992, a joint venture with Agrolimen of Spain
was established. In 2000, the company had a turnover of 1,000
Crores. In 2003, Dabur demurred the Pharma business. In 2005, Dabur acquired Balsara. In 2006, Dabur crossed $2 Bin market Cap,
adopts US GAAP
HEALTH CARE PRODUCTS
DABUR CHYAWANPRASHDABUR CHYAWANSHAKTIGLUCOSE D DABUR LAL TAIL DABUR BABY OLIVE OIL DABUR JANAMGHUTTI HAJMOLA YUMSTICKS, CANDY ANARDANA
FUN2
PUDIN HARA, PUDIN HARA GSHANKHPUSHPIDABUR HINGOLINATURE CARESHILAJIT GOLDITCH CARE, RING GAURD
PERSONAL CARE
Dabur Red GelDabur Red ToothpasteBabool ToothpasteMeswakl ToothpastePromise ToothpasteDabur Lal Dant ManjanDabur Binaca ToothbrushGulabari Vatika Fairness Face Pack Amla Hair Oil Amla Lite Hair Oil Vatika Hair OilAnmol Sarson Amla
DABUR FOODS
HOMEMADELEMONEEZ
CAPSICO
Market Share
Dabur currently owns three brands in the oral care segment
Dabur Lal Dant Manjan - Sales of Rs1.5bn and a 30% market share in toothpowder
Dabur Red toothpaste - launched in 2003 and has over 1.8% national market share in the toothpaste category
Binaca toothbrush - Dabur had acquired the Binaca brand from Reckitt Benckiser in the mid-1990s. However it has not able to grow the toothpaste brand
Brief about the Company
Godfrey Phillips is today the second largest player in the Indian cigarette industry with an annual turnover of over US$ 265 million
Incorporated in India in 1936, the Company established its own manufacturing facilities in 1944
The Company today is the proud owner of some of the most popular cigarette brands in the country like Red and White, Four Square, Jaisalmer, Cavanders, Tipper and Prince
Its products are distributed through an extensive India wide network comprising 484 exclusive distributors and over 800,000 retail outlets
History
1844 Mr. Godfrey Phillips, founder of Godfrey Phillips & Sons
commenced business in the Barbican (London), as a Cigar manufacturer
1944Company established its own manufacturing facilities 1946GODFREY PHILLIPS became a Public Ltd. Co. with its
manufacturing operations in Mumbai
1967 D. Macropolo & Co., which was the sole selling agent for
GODFREY PHILLIPS, opened a subsidiary company called "International Tobacco Co.",
History
1967-68Philip Morris acquired substantial holding in Godfrey Phillips Ltd
1979Philip Morris. joined hands with the K.K. Modi Group and in the following
year the Modi Enterprises took over the management of GODFREY PHILLIPS
2002 The Company re-launch some of its brands, by giving them an entirely
new look & positioning, while some new, innovative products like Tipper & Piper were also introduced
2003Jaisalmer & Prince re-launched
History
Cigarette Four Square Jaisalmer Red & White Cavanders Tipper North Pole Prince
Cigars - Brands Don Diego Hav-a-tampa Phillies Santa Damiana H-2000 Rothschild
Market Share
The domestic market share has grown from 10% to 12 % over 2003-04
Godfrey Phillips has surpassed industry standards and demonstrated phenomenal growth, at 8.3% in the year 2003 - 04, against industry growth of 4.4% for the same period
Brief about Company
The foods division of Godrej Industries produces and markets edible oils, vanaspati, fruit drinks, fruit nectar and bakery fats
It is among the largest marketer of toilet soaps in the country with leading brands Cinthol, Fair Glow, No.1 etc.
Godrej is also the preferred supplier for contract manufacturing of toilet soaps be some of the most well-known brands in the country
It is well supported by a state-of-the-art Research Centre based in Mumbai
Godrej has adopted the Total Quality Management system and their factories have received ISO certifications
ProductsSoaps Cinthol Fair Glow Shikakai Evita No. 1
Toiletries Cinthol Talc, Deodorant No. 1 Talc Shaving Cream
ProductsHair Care Renew Color Soft Godrej Hair Dye Fashion Colors Nupr Mehndi Anoop Hair Oil
Household Godrej Dish Wash
Fabric Care Ezee
Baby Care Snuggy
Market Share
Market share of Godrej in the soaps segment improved to 9.5% from 8.3% in Q3 FY05.
In the Hair Colour market it has a share of 40.5%
Brief about the Company
Nirma is one of the few names - which is instantly recognized as a true Indian brand, which took on mighty multinationals and rewrote the marketing rules to win the heart of consumers
Starting as a one-man operation in 1969, today, it has about 14, 000 employee-base and annual turnover is above Rs. 25, 00 crores
Nirma aptly concentrated all its efforts towards creating and building a strong consumer preference towards its ‘value-for-money’ products
The performance of Nirma during the decade of 1980s has been labeled as ‘Marketing Miracle’ of an era. During this period, the brand surged well ahead its nearest rival – Surf
Now, the year 2004 sees Nirma’s annual sales touch 800,000 tones, making it one ofthe largest volume sales with a single brand name in the world
Products
SOAPS NIRMA BATH SOAP NIRMA BEAUTY SOAP NIRMA LIME FRESH SOAP NIRMA ROSE NIRMA SANDAL
DETERGENT NIRMA WASHING POWDER NIRMA DETERGENT SUPER NIRMA WASHING POWDER NIRMA POPULAR DETERGENT POWDER NIRMA POPULAR DETERGENT CAKE NIRMA CLEAN DISH WASHBAR NIRMA BARTAN BAR SUPER NIRMA DETERGENT CAKE
SALTS• NIRMA SHUDH
IODIZED NAMAK
Market Share
Nirma is the largest detergent brand and the second largest toilet soap brand in India with market share of 38% and 20% respectively
Brief About the Company
ITC is one of India's foremost private sector companies with a market capitalisation of over US $ 13 billion and a turnover of US $ 3.5 billion
Rated among the World's Best Big Companies by Forbes magazine and among India's Most Respected Companies by BusinessWorld, ITC ranks third in pre-tax profit among India's private sector corporations
TC has a diversified presence in Cigarettes, Hotels,
Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Greeting Cards, Safety Matches and other FMCG products.
History
ITC is one of India's foremost private sector companies with a market capitalisation of over US $ 13 billion and a turnover of US $ 3.5 billion
Rated among the World's Best Big Companies by Forbes magazine and among India's Most Respected Companies by BusinessWorld, ITC ranks third in pre-tax profit among India's private sector corporations
TC has a diversified presence in Cigarettes, Hotels,
Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Greeting Cards, Safety Matches and other FMCG products.
History
ITC was incorporated on August 24, 1910 under the name of 'Imperial Tobacco Company of India Limited’
Though the first six decades of the Company's existence were primarily devoted to the growth and consolidation of the Cigarettes and Leaf Tobacco businesses
ITC's Packaging & Printing Business Division, was set up in 1925 as a strategic backward integration for ITC's Cigarettes business
In 1975 the Company launched its Hotels business with the acquisition of a hotel in Chennai which was rechristened 'ITC-Welcomgroup Hotel Chola'.
Products
CIGARETTES Wills, Insignia India Kings Gold Flake Navy Cut Scissors Capstan Berkeley Bristol Flake.
FOODS Ready to eat foods, staples, confectionery and snacks.
Products
LIFESTYLE RETAILING Wills Classic work wear Wills Clublife evening wear Wills sport
GREETING, GIFTING AND STATIONARY Expressions greeting cards, autograph books, slam
books, party invitations, pop up & mini books, Expressions Regalia(collection of premium greeting
cards & social cause cards and desk calendars)
Market Share
ITC has captured a market share of 8%. In confectionery, ITC has built up a 17% share of mint
candies and 24% of hard-boiled candies
Ready-to-eat Sunfeast Pasta Treat has clocked 6% of the branded noodles
BRIEF ABOUT THE COMPANY
GlaxoSmithKline is a leader in the worldwide consumer healthcare market
The company has a challenging and inspiring mission: to improve the quality of human life by enabling people to do more, feel better and live longer.
Headquartered in the UK and with operations based in the US, it is one of the industry leaders, with an estimated 7% of the world's pharmaceutical market.
Over 15,000 people work in the research teams to discover new medicines
HISTORY
1976 The H2 blocker Tagamet (cimetidine) is introduced in the UK
by the SmithKline Corporation, and in the US in the following year.
The treatment will revolutionise peptic ulcer therapy. 1978
Through the acquisition of Meyer Laboratories Inc, Glaxo’s business in the US is started, to become Glaxo Inc from 1980.
The broad-spectrum injectable antibiotic Zinacef (cefuroxime) is introduced by Glaxo. 1981
The anti-ulcer treatment Zantac (ranitidine) is launched by Glaxo and is to become the world’s top-selling medicine by 1986. Augmentin (amoxicillin / clavulanate potassium), to combat a wide range of bacterial infections in children and adults, is launched by Beecham.
1986 Beecham acquires the US firm Norcliff Thayer, adding
Tums antacid tablets and Oxy skin care to its portfolio. 1988
SmithKline BioScience Laboratories acquires one of its largest competitors, International Clinical Laboratories, Inc, increasing the company's size by half and establishing SmithKline BioScience Laboratories as the industry leader. 1991
SmithKline Beecham moves its global headquarters to New Horizons Court at Brentford, England 1994Sterling Health also is acquired, making SmithKline Beecham the third-
largest over-the-counter medicines company in the world and number one in Europe and the international markets.
1995 Glaxo and Wellcome merge to form
Glaxo Wellcome.
1999 Sharpening its focus on pharmaceuticals
and consumer healthcare, SmithKline Beecham divests SmithKline Beecham Clinical Laboratories and Diversified Pharmaceutical Services.
PRODUCTS
AQUAFRESH ENO Horlicks