fluency investor deck - 2 december 2013
TRANSCRIPT
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The future of work@getfluency
The future of work@getfluency
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The world of work is
changing …
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By 2020, 1 in 3 workers will be working online
Source: Elance
Trends
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By 2020, 1 in 6 Americans & 1 in 5 Europeans will be
65+
Many will not retire but start a SME
Source: Intuit, 2020 Report
Trends
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By 2025, 75% of the global workforce will
be Millennials
Source: Intuit, 2020 Report
Trends
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SMEs need digital work done but don’t have the budget to
hire or have in-house expertise
Problem
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Existing Solutions
Benefit forClient
Benefit for Worker
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• SMEs give poor project briefs on marketplaces
• Issue of work quality• Time intensive to
manage workers• Crowd Labour not
designed for SMEs• Are competitions fair to
workers?
Existing Solutions
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Youth unemployment is 6.3 million in
Europe
(63% & 56% in Greece & Spain)
Problem
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Young people have a ‘killer app’ that
SMEs need…
They are ‘digitalnatives’
But …
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A crowdwork marketplace using young digital talent
Solution
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Young users upskill and get certified on
the learning platform
How it works
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Client chooses a digital package
How it works
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Job is split into microsized units & distributed to
workers
How it works
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• No bidding wars• No choosing
workers• Defined and
guaranteed results
Benefits
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Online work market:
$1billion in 2012
$5billion by 2018
Growing 31% annually
Market Size
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Business Model
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Paid beta pilot with 50 users in January
2014
Roll out with 30,000 users
Youth Partnerships
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Pipeline
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We will make hiring digital expertise online as easy as
buying a pizza
Competitive Advantage
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The most trusted
marketplace for digital work
Vision
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Events
Targeted business eventsFree digital seminarsPopup events at SME supportive brands with retail presence e.g. Talk Talk, EE, Lloyds Bank
Partners
Go ON UKEnterprise NationStartup Britian
Content and Search
Guest blogging: Guardian, Huffington PostTargeted ads
Press
Use the Fluency / youth / female CEO stories to get significant coverage in media
Referral & Invite Mechanisms
Affiliate Programme
Getting Customers
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Team and Advisors
Sinead Mac ManusCEO and co-founder
Ian AndersonCTO and co-founder
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1. Hire tech & digital team2. Expand & automate the
platform3. Sales and marketing4. 12 to 18 months runway
Raising: £250k for 20%
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“a really effective way of
learning”
Sofia
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Sinead Mac Manus | CEO and co-founder
www.fluency.io
Sinead Mac Manus | CEO and co-founder
www.fluency.io