SWOT ANALYSIS STRENGHT- • Top Star Cast in Lead roles i.e. Amitabh & Dhanush.• R. Balki himself the director and co-producer is perfect his excellence in executing the script.• Rekha and Amitabh under same banner after long time. • Eros International collaboration & Release in 3000+ screen world wide. Weakness-“Null”

Opportunity- • TG of both Bollywood and Kollywood can be focused as Mr.Bachhan & Dhanush can make better business in those territories. • Akshara Hasaan ‘s Debut herself being a fabulous dancer can be used as a PR strategy.

Threat-Upcoming Movie with strong star cast can be a threat & World cup in 2015 can divert audience .

Marketing Strategy Film posters of Shamitabh on OOH, Follwed by Trailers are a mainstay of film promotion, coz they are delivered directly to Audience on screen in theatres before movie showings. 30-second TV commercials in association with in-film brands & newspaper ads before Release. Uploading Behind-the-scenes on Internet may create Buzz. Paid advertisement in newspapers, magazines, and inserts in books.

Communication Strategy

Promotional tours and Interviews:• Film actors, directors, and producers appear for television, cable, radio, print and online mediaInterviews.• We will take lead actors to make appearances in major market cities or participate remotelyvia satellite videoconference or telephone. • Place called Igatpuri were Principal photography will be taken, so it can be place of Promotion.

PR Strategy

Shamitabh became the first Bollywood film to be shot in the Finnish Laplands and in Helsinki.This can keep it in news . Dhanush did a few dastardly stunts in the film can be part of BT or HT café Page 3 news .

Star Cast of the movie can go to Deaf and Dumb Kids NGO and promote their film by teaching Some lessons of acting to them & Shamitab Merchandise t-shirts can be launch on the venue.

It was reported that not only Mahesh Bhatt, but Karan Johar, Anurag Basu, Rakeysh Omprakash Mehra, Rajkumar Hirani, Gauri Shinde, along with lyricist Javed Akhtar and producers Boney Kapoor and Ekta Kapoor would do cameos in the film articles in news & bites can be used as PR strategy.

Visit various cities in Gujarat as Amitabh Bachan being brand ambassador with star cast in support of tourism can be an angle to promote.

Occasions like Makar Sankranti Kite flying in Gujarat & Pongal in South can be part of events Celebrated by star cast that may give PR for movie.