flim industry

7/29/2019 Flim Industry

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Components of the Indian Film Industry

Rank Language

1 Hindi (Bollywood)

2 Telugu (Tollywood)

3 Tamil (Kollywood)

4 Kannada (Sandalwood)

5 Marathi

6 Malayalam

7 Bengali

8 Bhojpuri

9 Gujarati


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India is the largest producer of films in the world, interms of ticket sales and number of films produced

The Indian film industry is Multi-Lingual

The industry is supported mainly by a vast film-going

Indian public, and Indian films have been gainingincreasing popularity in the rest of the worldnotablyin countries with large numbers of expatriate Indians


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Bollywood is the informal term popularly used for theHindi-language film industry based in Mumbai

The term is often incorrectly used to refer to the whole of

Indian cinema

The name "Bollywood" is derived from Bombay(the formername for Mumbai) and Hollywood (the center of the American filmindustry)

One of the largest film producers not only in India, but inthe world


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Indian Epics: Mahabharata, Ramayana

Sanskrit Drama

Folk Theatre of India

Parsi Theatre

Hollywood

Western Music TV shows (MTV)

Indian Diaspora


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Silent Movie

(1913)

The Indian movie

industry wasinfluenced by TheLumiere brothers`whose first showwas a silent moviefor 10 minutes

Birth and rise ofsound

Introduction ofmovies in regionalculture

Color pictures likeKisan Kanya wereproduced

Birth of sound and

Color

(1930s)

Parallel Cinema

(1970s)

Realistic cinema

Social significanceand artisticsincerity

Revenge was adominating themein 1970s

Romance andIndian family

systemPatronizing Indian

tradition andheritage

Problems faced byan ordinary citizen

Commercialization

1980s and 90s

Innovation


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Global enterprise

Increased Market

The provision of 100% foreign direct investment

Entry of Indian enterprises

Tax incentives to multiplexes

Listing of production houses in Stock Exchanges

Upgrading the technological expertise

Exploring uncharted waters

International nominations and awards

Landmark movies

Popular stars


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One of the major policy initiatives has been the Government of Indiagranting the "industry" status to the entertainment sector in Indiaincluding the film sector in 2001. This allows the sector to accessinstitutional finance and clean credit for new projects

Before the reform, the filmmakers were hugely dependent ondiamond merchants and underworld for finances

Quite a few banks, including IDBI, Exim Bank and Bank of Baroda,are pumping money into movie-making business

Hence, its one of the Key drivers for the growth in the Industry


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Award Year ofInception Awarded by

Bengal Film Journalists' Associationwards 1937 Government of West Bengal

National Film Awards 1954 Directorate of Film Festivals,Government of India

Maharashtra State Film Awards 1963 Government of MaharashtraNandi Awards 1964 Government of Andhra PradeshTamil Nadu State Film Awards

1967

Government of Tamil Nadu

Karnataka State Film Awards 1967 Government of KarnatakaKerala State Film Awards 1969 Government of Kerala

Major non-governmental awards

Filmfare Awards, Filmfare Awards South 1954 Bennett, Coleman and Co. Ltd.IIFA Awards 2000 Wizcraft International Entertainment

Pvt LtdScreen Awards 1994 Screen Weekly


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COMPANY OWNER

1. Mr. YASH CHOPRA

2. Mr. AAMIR KHAN

3. Mr. SHAHRUKH KHAN

4. Mr. KARAN JOHAR

5. Mr. RONNIE SCREWVALA

COMPANY OWNER


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COMPANY OWNER

6. Mr. ANIL AMBANI

7. Mr. KOMAL NAHATA

8. Mr. BHUSHAN KUMAR

9. Mr. VIDHU VINOD CHOPRA

10. Mr. MAHESH BHATT&

Mr. MUKESH BHATT


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Audi Q7 was placed in the major box office Bodyguard

(2011). The goal was to create awareness of the newly

introduced car brand in the Indian market

The prominence of Starbucks in Kabhi Alvida Na Kehna

(2006) where the target of the placement was the audience

outside India

The box office Om Shanti Om (2007) included many different

brands like Exide, Tag Heuer, Maybeline and MTV

.In the movie NamasteyLondon (2007) the website of the

Bharatmatrimony.com is mentioned as having the highest

reliability in finding your new partner

Other brands being product placed: Coca Cola, Pepsi, Pizza

Hut, Toyota, Mercedes, ESPN, Sony Vaio, Sony Handycam,

Nikon, Kawasaki, Nokia, Sony Erickson, Calvin Klein,

Goodyear, Castrol and many more


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Big Revenue generator.

Instructive and Informative.

Provides a very good insight. E.g. Epic, War Movies.

Very beneficial for illiterate people, giving them a chanceto have and give opinions.

One of the most effective method of exposing social evils.


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Grossly underpaid crew leading to job dissatisfaction.

Lot of objectionable content for some audience.

Less time spent on reading, with family, on

introspection. Youth being the most vulnerable, gets detached from

the realities of life.

Giving people new ideas to commit crimes.

e.g. Dhoom Gang


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A merger of commercial and parallel cinema.

Government aid by way of subsidy, tax reduction,encouragement to talented artists and technicians.

Animated movies - The next big thing. Lot of emphasis on overseas audience, NRIs.

Strict regulations against piracy (piracy results inannual losses of around $ 1 billion).

Co-production with foreign production houses,helping in evolution of cinema due to increased globalexposure.


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The Indian film industry is significantly impacted byonline piracy. A study undertaken by Motion PictureDistributors Association (MPDAI) has put India among

the top ten countries in the world, where online piracy isat its peak

In India, counterfeiting and piracy costs the

entertainment industry US$4billion and losses ofapproximately 800,000 jobs annually.


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A crisis plaguing the industry is the distortionary rate ofentertainment tax within states in India. For instance,in Andhra Pradesh and Tamil Nadu, the tax rate is low.However, this has not been the case with the rest of thestates in India.


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A long-standing debate continues amongst the industrymembers on regulation of content. Some of the issues thatneed to be addressed in this sphere include:

Should there be a content regulator or should the industrybe allowed self-regulation under a broad framework?


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Lack of a uniform media policy for foreign investment.

Effect of regional film industries

Emergence of Hollywood audience


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