Today's Media and How It Shapes Our

Real Worldhttps://pixabay.com/en/business-people-business-social-1166576/

It Is No News that Pop Culture Today Continues to Shape the Next Generation of Youths 

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People Have Always tried to Emulate What They Saw on the TV

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It Can A Celebrity’s Style, or The Way They Talk, Or Even Their Interests

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Nowadays Media is More Deeply Integrated in Everyone’s Lives Than Ever Before

• https://www.jisc.ac.uk/blog/five-reasons-to-use-twitter-for-your-virtual-cpd-05-aug-2015

Most People Use Some Form of Media Daily, Whether it Be Video Content, or Social Media 

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We Also Use Media in More Places Than Ever Before: Our Phones, Laptops, TV, and Now Our Cars and Watches

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This Constant Ability of Being Connected Seems to Have Promoted Individuality

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But Since Everyone is

Getting Their Information

From The Same Websites or Social Media

Platforms, It Also Creates a State of Homogeneity

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Is the World Really Becoming More Original? Or Can it Be That There’s Just More Options to Aspire To Now? 

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Are We Becoming More Different? Or In Fact More of The Same?

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What Most People May Have Missed, Is That Our Physical

World is Actually Going Through The Same Kind of

Transformation Now

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Airspace is a Concept that Means What We See Online Shapes Our Real World

Spaces 

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“DIGITAL PLATFORMS LIKE FOURSQUARE ARE PRODUCING A HARMONIZATION OF

TASTES."

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This Means More Coffee Shops That Look and Taste the Same Around the World 

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URBAN AREAS AROUND THE WORLD MIGHT INCREASINGLY RESEMBLE EACH OTHER AND BECOME INTERCHANGEABLE

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What We See in Our Media and Online Networks can Now Shape How Our Real World Spaces Are Being Constructed 

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This Creates Familiarity and Comfort Around the

World

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But Does it Also Forever Keep Us In Our Own

Comfort Bubble?

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While Important Past Cultures are Knocked Down to Build the New

References• Chayka, K. (2016, August 3). How silicon valley helps spread the same sterile aesthetic across

the world. The Verge. Retrieved from http://www.theverge.com/2016/8/3/12325104/airbnb-aesthetic-global-minimalism-startup-gentrification

• Hall, N. (2014). The Kardashian index: A measure of discrepant social media profile for scientists. Genome Biology, 15(7), . doi:10.1186/s13059-014-0424-0

• KRASHINSKY, S. (2014, December 4). Four ways Canadians are consuming media differently. The Globe and Mail. Retrieved from http://www.theglobeandmail.com/report-on-business/industry-news/marketing/four-ways-canadians-are-consuming-media-differently/article21949630/

• Lichterman, J. (2015, July 14). New pew data: More Americans are getting news on Facebook and Twitter. Nieman Lab Org. Retrieved from http://www.niemanlab.org/2015/07/new-pew-data-more-americans-are-getting-news-on-facebook-and-twitter/

• Powell, H., & Prasad, S. (2010). “As seen on TV.” the celebrity expert: How taste is shaped by lifestyle media. Cultural Politics, 6(1), 111–124. doi:10.2752/175174310X12549254318908

• Williams, A. (2014, December 1). For Millennials, the end of the TV viewing party. Fashion & Style. Retrieved from https://www.nytimes.com/2014/11/09/fashion/for-millennials-the-end-of-the-tv-viewing-party.html?_r=1