Radio Newscast

PitchTasnim, Nuzhat, Mahfuza, Noshin

Flash FM• We originally chose the name Flash news but

after doing a focus group we found that people preferred Flash FM simply because they thought flash news was too boring

• Name: Flash FM. Flash has connotations of quick and fast which will appeal to young people as we found in our research youngsters don’t want to watch boring long news casts

• This reinforces our slogan “giving you your news in a flash” as we are going to deliver our news fast and speedily

Aim• Our sole purpose is to make news

fun for young people • Giving the youth a voice so were

going to have young people speak in our news cast

Genres of story• Politics• Crime• Weather• Celebrity • Other topics like

drugs/ homelessness• Appeal to a range of

audiences: different people like to hear about different things

Codes and conventions

• Interactivity: Join competitions, download the app, call in and give opinions, “get this trending” on twitter using #. Ensures a active audience

• Use report techniques like interviews, vox pops, outside broadcasts

• Experts/ primary definers, interview and talk to them about a certain subject, there insight

• Sound bytes

• Music at the end and beginning

• Enigma codes

• Formal, relaxed mode of address

• Begins with hard news, softer towards the ender

Target audience • Mass audience • Active audience • Psychographics: Egoists, innovators,

mainstreamers, explorers, strugglers, cynics, reformers

• Demographics: E such as students, D such as manual workers

• 15 to twenties

Theories• Uses and gratification theory: satisfy

needs for example information, escapism, education, identification

• Decoding theory/reception theory: Interpret news stories in different ways