flagler street transit mall project proposal
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Flagler Street Transit Mall Project Proposal. Downtown Miami, Florida. History. One of the oldest and most historical streets in Miami Many early Art Deco Buildings Area began to decline in the 1960’s Today the area around Flagler is experiencing a renaissance. Legend. Flagler Street. - PowerPoint PPT PresentationTRANSCRIPT
Flagler Street Transit Mall Project Proposal
Downtown Miami, Florida
History
One of the oldest and most historical streets in Miami
Many early Art Deco Buildings
Area began to decline in the 1960’s
Today the area around Flagler is experiencing a renaissance
Flagler Street
Legend
Legend
Proposed Flagler Street Transit Mall
Overview
133 Retail Spaces28 Vacant Retail
Spaces82% Occupancy
RateAverage of 10,100
pedestrians visit Flagler Street daily
OverviewPlanning Issues to be
addressed Business vacancies Declining property
conditions Changes in
business types that may or may not be desirable
Signage, aesthetic, landscaping and architecture issues.
Crime and safety
OverviewSpecific Items to be addressed
Key opportunity sites and concepts
Streetscape (Street, sidewalks, lighting, private space)
Urban design components (architecture, signage, landscaping)
Implementation
VisionThe Flagler Street Transit Mall
Create a more pedestrian-friendly retail destination on Flagler Street
Increase sidewalks to 22 feet
Reduce lanes to 10 feet for specially designed buses
Remove 120 parking spaces
Existing ConditionsDowntown Miami Population Growth
0
10000
20000
30000
40000
50000
60000
70000
80000
2000 2010 2015 2030
Year
Est
imat
ed R
esid
ents
Residents
Source ERA: US Census
Existing Conditions
Population (US Census, 2000): 20,141
Population (Projected, 2010): 40,000
Residential Units-Existing: 21,000
Residential Units-Under Construction: 8,070
Office Space- Existing (Sq/F): 16.3M
Office Space- Under Construction (Sq/F): 1.9M
Hotel Rooms-Existing: 5,135
Hotel Rooms-Under Construction: 1,500
Average Household Income($): 62,000
College Educated: 67%
Daytime Employment Population: 194,000
Source: Miami Downtown Development Authority
Key Downtown Economic Facts
Existing ConditionsTourism and Hospitality
Average length of stay is 3.18 nights with 2 persons per room
Older guest than national average
50% were above 46 years of age
More affluent than national average
51% had incomes above $75,000
50% professionals or executives
2000 2005
Hotel Properties 17 20
Room Nights Available 1,856,772 2,015,600
Room Nights Sold 1,316,730 1,389,750
Occupancy (%) 70.9 68.9
Avg. Daily Rate ($) 106.04 136.72
Revenue ($000) 139,624 190,013
Source: Miami DDA
Existing ConditionsCrime
2000 2005 % Change
Criminal Homicide 3 2 -33.3
Sex Offense 30 24 -20.0
Robbery 287 93 -67.6
Assault 611 626 2.5
Burglary 531 398 -25.0
Larceny-Theft 3,152 1,956 -38.0
Motor Vehicle 308 598 94.0
Arson 12 8 -33.3
Source: City of Miami Police Department, Office of Information Technology, FIU Metropolitan Center
Existing Conditions- Business Trends Total Employees Total Firms
1. Educational Services 63,960 33
2. Public Administration 40,163 19
3. Health Care & Social Assistance 26,933 185
4. Retail Trade 13,728 559
5. Transportation and Warehousing 7,172 93
6. Finance & Insurance 12,166 429
7. Information 5,231 135
8. Professional, Scientific & Technical Services 14,478 1,328
9. Administrative and Support Services 4,955 241
10. Accommodation and Food Services 8,059 278
11. Other Services (Except Public Administration) 3,613 279
12. Arts, Entertainment & Recreation 1,280 73
13. Construction 1,920 120
14. Management of Companies & Enterprises 964 32
15. Wholesale Trade 2,276 445
16. Real Estate & Rental Leasing 2,197 279
17. Utilities 162 4
18. Manufacturing 619 79
19. Forestry, Fishing, Hunting and Agriculture 21 4
20. Mining 4 1
TOTAL 209,901 4,616Source: Miami DDA
SWOT Analysis
Strengths WeaknessOpportunitiesThreats
Strengths
Historic Buildings Existing Retail Public
Transportation Weather Flagler Street
Assets
StrengthsFlagler Street Assets
Adrienne Arsht Center for the Performing Arts
American Airlines Arena Bayfront Park Bicentennial Park Federal Courthouse Galeria International Mall Government Center Historical Museum of Southern
Florida Jewelry District La Epoca department store Miami River Miami Art Museum Miami Dade Community College Miami Main Library
Weaknesses
• Crime• Homelessness• Facades and
Landscaping• Parking• Lack of Shade
Opportunities
New Residential and Office Space under Construction
Increase in Fuel Prices and Drive Times
Flagler Street Transit Mall Retailer’s Association
Threats
Existing Malls Crime and
Homelessness Retail and Residential
Delivery and Pick-up
Public Input:Dinning in Downtown Miami
Respondent Reasons for Not Dinning in Downtown
24%
8%
6%
2%
10%
20%
4%
19%
7% Parking
Business Hours
Cleanliness
Cost
Safety
Variety
Quality
Proximity to home/office
Other
Most indicated a preference for dinning in Coral Gables (27%) Exactly half dine in Downtown Miami (50%) Of those who chose not to dine in Downtown Miami the most frequently
cited reason was parking (24%) Of those who dine Downtown Miami mostly do so 1-2 times per week (51%) The meal most frequently purchased by those who dine in Downtown Miami
is lunch (84%) Most spend and average of $11-$15 on that meal (40%)
Source: Miami Downtown Development Authority
Public Input:Shopping in Downtown Miami
Respondent Reasons for Not Shopping in Downtown Miami
12%6%
2%
4%
13%
31%
30%
2% Accessibility
Crime/Safety/Security
Cost
Hours of Operation
Proximity to home/office
Quality of goods/services
Variety of goods/services
Other
Good and Services Most Frequently Purchased in Downtown Miami
21%
13%
4%
8%11%6%
15%
14%
4%
2%
2%Apparel/Accessories
Cosmetics
Electronics
Gift/Cards
Home Items
Newspapers/Magazines
Pesonal Care
Snacks/ Incedentals
Sporting goods
Toys
Other
Respondent Preferred Shopping Areas
32%
1%0%2%
9%14%
22%
9%
11% Aventura
Bal Harbour
Brickell
Coconut Grove
Coral Gables
Downtown
Kendall
Miami Beach
Other
Source: Miami DDA
Plan Recommendations
Economic RestructuringStreetscapeTransportationCreating AmenitiesCrime Prevention
Plan Recommendations:The 4 Pillars for Economic
Restructuring
1. Encourage neighborhood scale retail, services, and office uses.
2. Focus on specialty retail.
3. Capture larger share of regional shoppers.
4. Enhance services to local residents.
Plan Recommendations:Streetscape
1. Greening
2. Benches
3. Trash Can and Recycle Bins
4. Bicycle Racks
5. Lighting
6. Façade Improvement
Plan Recommendations:Transportation
1. Traffic Management
2. Pedestrian Crossings
3. Bus Stops
Plan Recommendations:Creating Amenities
Flagler Street needs to create a sense of place, identity, history and pride. Create a unique retail destination.
Plan Recommendations:Crime Prevention
Look for opportunities for amenities such as outdoor seating that will provide visual surveillance more “people on the street”.
More police on bicycles to enhance pedestrian environment.
Initiate a neighborhood watch program
ImplementationISSUES TO ADDRESS WHO SHOULD ADDRESS THEM
Marketing, Community Organization Marketing, Community Organization
Establish merchants business association Community
Establish Area Commission Community
Regulatory, Programmatic Regulatory, Programmatic
Tenant Improvement Grant DDA
Enhance code and safety enforcement activities Code enforcement, Police Division
The Street The Street
Facilitate safer crosswalks Public Works Department, FDOT
New walk lights with countdown mechanism Public Works Department, FDOT
Extending sidewalks, eliminating parking, narrowing bus lanes
Public Works Department, FDOT, Miami Parking Authority
Public ROW (extended sidewalks) Public ROW (extended sidewalks)
New lighting FPL, Public Works Department
Install Trees Park and Recreation, Public Works Department
Continues adequate sidewalks Public Works Department, Community
Better bus stops Miami Dade Transit
Facades Facades
Shutter Removal & Facade Improvement Grant Program DDA
Crime Prevention Crime Prevention
Community Patrol Community with cooperation with the police
Crime prevention through environmental design Police, design center
Aggressive code enforcement Neighborhood Services-code enforcement
Impact
Economical PhysicalSocialEnvironmental
Questions?